1. www.precisiontechcorp.com Phone: 732-658–4226 Email:chaturvedi@precisiontechcorp.com
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JAMALUDDIN
PROFILE
 Qualified professional with 7+ years of experience as a Business Analyst in Retail, Supply Chain,
Ecommerce and Digital Media with solid experience working with the technical staff to implement
managementandstaff'sbusinessrequirements into the software application in retail and e-commerce
and digital marketing environments.
 Proficientwith Ecommerce ContentManagementSystem,OrderManagement,Oracle ATG and Point of
sale.
 Good knowledge in Creating Dashboards using Micro strategy.
 Experience capturingrequirementsforwebapplicationdevelopmentspecificallyineCommerce Payment
Transactions.
 Possess strong knowledge of digital marketing and analysis of individual campaigns.
 Extensive knowledge of SystemDevelopmentLife Cycle(SDLC) methodologieslike Agile Scrum, Rational
Unified Process and Waterfall.
 Worked closely with project stakeholders, Subject Matter Experts (SMEs) to understand business
requirements and analyze specifications for new applications, and to modify existing applications.
 Experience in web analytics using different tools like Adobe/ Omniture Web Analytics and Google
Analytics.
 Provided full index search, organization, personalization capability for content, transforms streaming
media into rich media & creates self-assembled synchronized rich-media.
 Extensive experience in Requirements Gathering, Surveys/Questionnaire Development, Business
Requirement Documents (BRD), Functional Requirement Specifications/Documents (FRS/FRD).
 Skilled at facilitating Joint Application Development (JAD) sessions with Business User Groups,
conducting meetings with IT Groups, and Conflict Management with Project team members.
 Excellentinperforming GAPAnalysistocheckthe compatibilityof the existingsysteminfrastructurewith
new business requirements.
 Create Wireframes for User Interface designs using tools such as Snagit and Justinmind.
 Quality Assurance (QA) experience in developing and Reviewing Test plans, Test Scripts, Test
requirements, Test Cases, Test Reports, and in using Defect Tracking Tool to address bugs/issues as
required by the project.
 Strong experience in performing Functional Testing, Smoke Testing, Regression Testing, Progression
Testing and user acceptance Testing (UAT)
 Good experience with technical skills in SQL to extract data from the database for data analysis and
testing.
Technical Skills:
RequirementsManagement Tools Power Designer, Rational Rose, Rational Suite Enterprise
Methodologies Agile Scrum, RUP, Waterfall, UML
Graphic Tools Just In Mind, SnagIt, Smart Draw, MS Paint, MS Visio
Defect Tracking Tools Silk Central, Jira, Bugzilla
Languages SQL, XML, HTML, CSS, JAVA, C++
Database MS SQL, MS ACCESS, Oracle 9i,
Operating Systems Windows 7/ Vista/ XP/95, Mac OS X
Project Management Tools MS Project, MS Office ( Word, Excel, PowerPoint, Access), MS Share Point

2. www.precisiontechcorp.com Phone: 732-658–4226 Email:chaturvedi@precisiontechcorp.com
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Education: (Bachelors in Technology) City University of New York, NY
Professional Experience:
GAP Inc, Rockville, MD March 2014 - Present
Business Analyst
Domain - Retail
Gap Inc. isa leadingglobal retailerofferingclothing,accessoriesandpersonal care productsformen,womenand
childrenunderthe Gap,Banana Republic,OldNavy,Athleta andIntermixbrands. Gap Inc. products are available
for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, almost 400
franchise stores, and e-commerce sites.
Responsibilities:
 Conducted InterviewsandBrainstorming Sessions with stakeholders (application users, subject matter
expertsetc.) togatherrequirementsandenduserperspectivesinordertoidentifydeficienciesand areas
for improvement & enhancement.
 Documented and analyzed the business process for receiving and processing customer sales based on
"Opportunity to Order" and covers business-to-business (B2B) and business-to-consumer (B2C) sales.
 Providing ecommerce business analysis for a large multi-national implementation of ecommerce
websites on including Endeca MDEX search engine integration and playing a key role during
requirements gathering, analysis and testing.
 Creation of business and functional requirement documents and use cases supporting them with
wireframes and other visual documentation as required.
 Rebuildcustomerreview systemandintegrate the paymentmethodsto improve customers' experience
by shorten the payment process.
 Involved in development and testing of POS systems and applications for Payment Card Industry (PCI)
Compliance initiative.
 Developedtaskflowsand wireframesforanupgrade to a systemusedbyunderwriterstomanage excess
policies.
 Responsible for gathering requirements to build prototype wireframes for new applications.
 Using Google Analytics, conduct SEO and enhanced the existing web portal by re-engineering search,
sort, list, shopping cart, cancellation, payment processor and payment gateways.
 Identified As-isandTo-be processmapsaspart of Gap Analysisfor new functionality requirements, and
thereafter prioritized them in order to align them with the project roadmap.
 Conducted JADsessionswithsupplychain management and development team to brain storm Point of
Sale (POS).
 Participated in Daily Standup Scrum meetings and worked with the team in resolving issues that could
potentially cause delays in the sprint completion.
 Served as a Scrum master and conducted sprint planning, review and retrospective meeting.
 Removedimpediments thatobstructa team’s pursuitof its sprint goals while serving as a Scrum Master
 As a scrum master I was a key player in taking vital decisions during the sprint meetings.
 Provided analytical support and recommendations on stocking strategies and inventory placement.
 Developed process flows and procedures for purchasing and forecasting functions.
BI Tools Adobe Web Analyst / Omniture Site- Catalyst, Google Analytics, Oracle ATG

3. www.precisiontechcorp.com Phone: 732-658–4226 Email:chaturvedi@precisiontechcorp.com
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 Collaborated with the inventory manager in Forecasting and Replenishment process for Rockville
region.
 Workedwith B2B ecommerce withadvance online selling,merchandizing, personalization and targeting
capabilities.
 Collaborated with Product Owners to write up and prioritize customer centric documents like User
Stories for Product Backlogs.
 Accountable for creating, maintaining and ensuring User stories to have coverage on business values,
story points and acceptance criteria.
 Decompose high level concepts and requests into Epics and User Stories that are consumed by agile
teams across multiple parts of organization that directly lead to on-time deployments through agile
release planning efforts.
 Preparedanddocumented Sprint Backlogs to identify and monitor the activities performed in the time
boxes.
 Developed digital strategy plans for B2B clients following the Digital Analytics skills.
 Analyzed and managed Supply Chain reports, dashboards and performance metrics.
 Wrote copy for the digital team site and encouraged user adoption of the site.
 Workedas a digital analyst formanagementanddevelopmentof creative servicesand digital marketing.
 Created Burn-down Charts to monitor the completion of work within the time-boxes.
 Extensively used Task board, Poker Planning for better teamwork and results.
 Optimized and deliver content for mobile devices for B2B and B2C models.
 Facilitatedthe developersin creating a user friendly website by adding more filters and also optimized
navigation to help customers in locating the products easily. Good knowledge on content delivery
network
 Participatedinthe testingof B2B andB2C websites,includingcreatingtestplanand test cases, executing
test cases(including regression and ad-hoc testing), and defect management.
 Create and review test plans and test case for UAT sessions. As well as conducting UAT sessions.
 Strong experience in preparing User Manual to ensure successful training and knowledge transfer to
Client Service Representative Management.
Environment:Agile Methodology SCRUM, MS Visio, MS Office Suite, E Commerce, ATG, Java, SQL, Just In Mind,
Smart Draw, Jira
Amazon.com, Seattle, WA Sept 2012 - Feb 2014
Business Analyst
The systemsallowsmerchantstocreate as manyseparate web stores as they want — and manage all the stores
inone single,integratedaccount,maintainingone consistentsetof operations and greatly improving efficiency.
Each store can have its own product set, branding, look and feel, shopping rules, store-specific shopping carts
and "my account" areas for customers.
Responsibilities:

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 Lead solution design and support efforts for Sterling Order Management solution.
 Overseeing the offshore endeavors of a 5 member offshore team. This included:
1. Identifyingthe issues/bottlenecksfacedbythe teamand address/report them via interfacing on
a daily basis with the onsite team.
2. Status reporting on behalf of the offshore team to the onsite team/client.
 Worked with Business Users, Customers and Subject Matter Experts (SMEs) to understand the existing
system and the current business process and methods to identify deficiencies and areas for improvement
and enhancement.
 Gathered requirements for Order management, Warehouse management system (WMS), Ecommerce
B2Cand B2B portals.
 Requirement Analysis with Use Case Diagrams, Activity Diagrams, GUI Screen Mockups, Wireframes and
Workflow analysis for Web Based Application Development.
 Create workflows and wireframes using MS Visio.
 Diverse experience in IT industry with focus on Ecommerce, Retail and Supply chain domain.
 Helped in implementing the catalog shopping cart and payment gateway.
 Workedwiththe internal ecommerce andwebdevelopmentteamstodesignthe mosteffective ecommerce
solution to meet business objectives.
 Proficient with E-commerce Content Management System and POS – Point of Sale systems.
 Excellent understanding of Multi-Channel Fulfillment & Inventory Management, Order Management and
Omni-channel retailing operations.
 Collaboratedwith on-shore and off-shore development team and business users to create and implement
EPIC/Userstoriesfordesktop/mobile applicationfeatures like Buy Online, Product Comparison and Product
Bundle, Guest Check out and Persistence Shopping cart.
 As a scrum master I conducted one-to-one meetings and web-Conferences as well as JAD sessions with
different stakeholders; analyzed and came up with suggestions providing consistent process for the
communication, escalation, and resolution of issues.
 Support for a major effort to improve the Warehouse Management System (WMS) capabilities of Supply
Chain.
 Extensive use of Adobe Web Analyst/Omniture Site-Catalyst for web-site analysis.
 Experience with data mapping for migrating the commerce website from the old platform to ATG.
 Facilitated daily Scrum meetings, Sprint review meetings and Sprint retrospective meetings.
 Served as a Scrum Master in developing project timelines/deliverables/strategies for effective project
management during Sprint Meetings
 Experienced working with Content Management System (CMS) and their third party vendor.
 Involved in implementing Omni channel point of sale (POS) and upgrading Order Management System
(OMS) with third party vendor support.
 Helped marketing team to significantly improve traffic on all selling channels. Worked on analytics tool
Google analytics to track and report marketing efforts.
 Worked in digital marketing on social media (Facebook, Twitter, Google+) and actively involved in Search
Engine Optimization (SEO), synonym mapping and product categorization for creating and implementing
new digital marketing campaign.
 Experience in social media marketing on the platforms like Facebook, Twitter, Google+ and YouTube.
 Workedcloselywiththe QATeam and playedakeyrole bringingin bestpractices of testdrivendevelopment
in an Agile environment.
 Conducted UserAcceptance Testing(UAT) toensure all the businessrequirementshave beenfulfilled by the
application.

5. www.precisiontechcorp.com Phone: 732-658–4226 Email:chaturvedi@precisiontechcorp.com
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 Partnered with Ad Sales, Digital Content/Production, Brand Marketing, Research and On-Air
Marketing Teams to respond to RFPs (TV, WMS and 360) that maximized client ROI and fulfilled the
objectives of the advertiser and the USA brand.
 Activelyparticipatedin Smoke Testing, Post Production Validation (PPV) and handled issues appropriately.
 Prepared detailed user manuals and conducted training sessions.
 Acted as SPOC (Single-point-of-contact) at offshore for any functional aspect of the IBM Sterling OMS
application and its features for the assigned module.
Environment:Agile ScrumMethodology,SmartDraw,MicrosoftVisio,JIRA,Oracle DB,Java,SQL,IBM Sterling
OrderManagementSystem(OMS)
Direct Tv, EI Segundo,CA Jul 2010 - Aug2012
Business Analyst
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo,
California. The Project was involved in the production and marketing, entertainment and services to global
customerbase. Itssatellite service,launchedonJune 17,1994,) It isa world-leadingproviderof digital television
entertainment services.
Responsibilities:
 Conducted JADSessionswiththe SMEs andmanagersto understandthe businessprocessesandfunctional
details.
 Identified gaps in the existing systems by performing GAP Analysis on the As-is business process maps.
 Created the To-be business process maps to communicate the solutions to the entire team as well as to
gain the approval of the SMEs and the management team.
 Supportedmultiple advertisingagencies’userbases in managing the full Broadcast media lifecycle within
the Mediaocean Spectra OX system for Broadcast and Legacy Datatech Broadcast, Print & Production
systems.
 Servedasa Business Analystforaweb-basedSubscription Management system targeted for stock market
investment groups.
 Performed backlog grooming maintained user stories and generated status reports in JIRA.
 Successfullyimplementedsystemforthe Marketingdepartmentincluding Creative, Graphics, New Media,
Program Planning, Production, Editing, Post-Production.
 Involved extensively with Production Applications team through the full life cycle, from justification
through implementation and training, while partnering with international cross-functional team
management across developers, broadcast operations, media services and executive leadership.
 Create process flows and wireframes for new features to be developed.
 Workedcloselywiththe Digital marketingEcommerce andstrategicpartnershipteamstoidentifybusiness
questions and drive campaign growth.
 Integrationprojectshave includeddevelopmentof custom digital webseriesandTransmediaexperiences.
 TranslatedBusinessRequirementsintofunctional andnon-functional requirementsusingindustrystandard
documentation processes like Data Flow Diagram (DFDs) and UML Diagrams (Use Case, Sequence and
Activities Diagrams).Used Power Designer for Business Requirement Documents Preparation.
 Created Use Cases, Process Flow diagrams, User-Interfaces and sequenced user Work Flow steps for
the Subscription Management System.
 Assisted in developing a subscription management system using Microsoft Access.

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 Assisted marketing department in implementing user profile and subscription management system that
ensured the company adheres to the Consumer Privacy regulations.
 Participated and contributed in daily scrums, Sprint meeting and Sprint review meetings
 Facilitated scrum master in taking important decisions during the sprint meetings.
 Involved in Defect Life Cycle to Validated and monitored all documented defects and progress.
 Conducted Smoke test after each build.
 Performed SQL queries for retrieving data from the database, generating ad-hoc reports, and conducting
data validation testing.
 Assisted in the development of User Training materials for the upgraded version of the existing system
technology and process improvements.
Environment: Agile Methodology, MS Visio, Scrum, UML, Power Designer, Axure Prototype, MS Project, Java,
HTML, Silk Central, Oracle, MS SharePoint
Target Corporation, Minneapolis,MN April 2009 - June 2010
BusinessAnalyst
E-commerce & WebAnalyticsImplementation:Target Corporation operates general merchandise stores in the
United States. The primary goal of the project was to implement new features such as Buy Online Pick up in
Store (BOPUS),Guestcheckout,Auto Refill, Compare Products, Product Bundle,Persistence shoppingcart etc. I
was a part of website redesignandworkedclosely with stakeholders from different departments to gather and
document requirements for the development team for the redesign project. The company distributes its
merchandise throughanetworkof distributioncenters,aswell asthirdpartiesanddirectshippingfrom vendors.
It provides general merchandise through its Store, Website and mobile application- Target.com.
Responsibilities:
 Responsible forrequirementsgathering,analysis,detailed process flow design, user acceptance testing
and rolloutof new& modifiedfeature functionalitydeployed on the e-commerce website applications.
 Involvedinimplementinghomemade(POS) PointOfSale systemfor US retail/Online stores.
 Providedstrategicdirectionandleadershiptoproductarea including engineering,quality,supplychain,
and manufacturing support for sales / marketing.
 Worked on Gathering and documenting PCI regulations and requirements for credit card payments.
 Also involved in E-Commerce testing [Product Search, Payment System, Online transaction processing
 and Inventory management].
 Collaborated with on-shore and off-shore development team and business users to create and
implement EPIC/User stories for desktop/mobile application features like
 Buy Online Pick up in Store,
 Auto Refill,
 Product Comparison and Product Bundle
 Guest Check out
 Persistence Shopping cart
 UsedIBM Websphere forMobile applicationingiving seamlessshoppingexperience toguestin
selectingproducts,shoppingcart, check out, bill paymentsmodes.
 Involvedinthe creationof newe-commerce products,arrival noticesandcustomizedreporting.
 The aim of the projectwasto enhance the functionalitiesof variousexistingapplicationslinkedto
ecommerce.
 Analyzedthe businessprocessas BusinessProcessAutomation

7. www.precisiontechcorp.com Phone: 732-658–4226 Email:chaturvedi@precisiontechcorp.com
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 Experience in walkthrough session with development team to ensure the business requirement are
clear.
 Walkthrough session with QA team to ensure the test plan and a test case meets the business
requirement.
 Create and review test plan and test case for UAT session. As well as conducting UAT session.
 Performed Post Production Validation after the Application was released into production.
Environment:Agile Methodology, Scrum, Smart Draw, Uml, Microsoft Office Suite, Microsoft Visio, SQL Server,
HTML, Quick Test Professional, Rational Clear Case, Rational Rose, ATGATG