3. Viewing has gone mobile but content hasn‟t.
BBC iPlayer is still reserved for committed-viewing, in half-hour time-frames.
Content on TV is restricted to half-hour time frames.
To rethink production time-frame based on an insight,
Being less of a home-viewer, we are viewers on-the-go.
4. New Cross Gate – Liverpool Street = 25 mins = World News Today (20:00)
White Chapel – Richmond = 55 mins = Part 1 of King’s Speech (Film, 53:10)
Kings Cross – Canada Water = 20 mins = Vaughan Williams: The Lark Ascending (Radio
3, 18:10)
6. 1 interchange, Zone 1
London Bridge
Bank
Holborn
Departure; take
NORTHEN towards
EGWARE
Interchange; take NORTHEN
towards EGWARE
Final Destination
In 12mins
TubeStation |
plan playlist locate
7. iTube 1 interchange, 12mins, Zone 1
London Bridge
Bank
Holborn
East Enders
Episode 7, Part 1, 10mins
Silk
Episode 6, Part 1, 12mins
White Van Man
3. The Stand, 11mins
Have I Got News
For You
Episode 7, Part 1, 10mins
Waterloo Road
Episode 7, Part 1, 10mins
watch
listen
read
8. London Bridge
Bellaricuy
Departure; take NORTHEN
towards EGWARE
Final Destination
JoinStart planning, sign in.
In 35 mins >
Personalised content for the daily
commuting, or that trip back home to
ye county.
TubeStation | BBC
Download Mobile App | About TubeStation
watch demo
9. TubeStation | BBC
Final Destination
From
To
Log out
Listen Mike, you have a safe journey.
Journey Planner | Mobile App | About TubeStation | Weather
Plan now
10. TubeStation | BBC
London Bridge
Holborn
Final Destination
From
To
Log out
Listen Mike, you have a safe journey.
Journey Planner | Mobile App | About TubeStation | Weather
Plan nowPlan now
11. TubeStation | BBC
London Bridge
From
Log out
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
1 interchange, Zone 1
Est. travel time 12 mins
New Journey
12. Tube Station | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
1 interchange, Zone 1,
12 mins
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
TubeStation is a mobile platform for you to view
content and get informed while commuting.
Personalized viewing, depending on how much time
you have. Learn more >
13. TubeStation | BBC
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Log out
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Est. travel time 12 mins
New Journey
14. TubeStation | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
In12 mins,
READLISTEN
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Total travel time = 12 mins
WATCH
>
We suggest..
>
>
15. TubeStation | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
In12 mins, we recommend
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Total travel time
= 12 mins
East Enders
Episode 7, Part 1, 10mins
Silk
Episode 6, Part 1, 12mins
Have I Got News
For You
Episode 7, Part 1, 10mins
Waterloo Road
Episode 7, Part 1, 10mins
White Van Man
3. The Stand, 11mins
Part 1, 12mins
Part 2, 11 mins
Part 3, 10 mins
READLISTENWATCH
16. TubeStation | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
1 interchange, Zone 1
Total travel time
= 12 mins
The Unbelievable
Truth
Episode 7, Part 1, 10mins
The Archers
Episode 6, Part 1, 12mins
The News Quiz
Episode 7, Part 1, 10mins
Terry Pratchett –
Nigh…
Episode 7, Part 1, 10mins
Zane Lowe
3. The Stand, 11mins
READWATCHLISTEN
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
In12 mins, we recommend
17. TubeStation | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Total travel time
= 12 mins
Shrine Denied
stopping
veneration..10mins
UK decides
James Landale on who will
still be smiling.. 12mins
Green light
France takes sin out of
absinthe 1915 ban. 10mins
Tramplers
association
By exploring the great
outdoors, are we.. 10mins
LISTENREADWATCH
In12 mins, we recommend
18. TubeStation | BBC Log out
Good day Mike.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
Tue Wed Thur Fri Sat Sun
READLISTENWATCH
We SuggestTimeline
28/4/2011
Monday
28 April 2011
19. TubeStation | BBC Log out
Good day Mike.
READLISTENWATCH
Mon Tue Thur Fri Sat Sun
4/5/2011
Wednesday
We SuggestTimeline
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
28 April 2011
20. TubeStation | BBC Log out
Good day Mike.
READLISTENWATCH
Mon Tue Wed Sat SunThur
We SuggestTimeline
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
28 April 2011
6/5/2011
Friday
21. READLISTENWATCH
Mon Tue Wed Sat SunThur
We Suggest
0900 2100
1830 1900
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
Timeline
Drag & drop to plan
viewing, pre-stream
to mobile app.
28 April 2011
6/5/2011
Friday
22. READLISTENWATCH
Mon Tue Wed Sat SunThur
We SuggestTimeline
0900 2100
1830 18541830 1907
Drag & drop to plan
viewing, pre-stream
to mobile app.
28 April 2011
6/5/2011
Friday
23. TubeStation | BBC Log out
Good day Mike.
READLISTENWATCH
Mon Tue Wed Sat SunThur
We SuggestTimeline
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
28 April 2011
6/5/2011
Friday
24. TubeStation | BBC
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Log out
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Est. travel time 12 mins
New Journey
Plan your journey and pre-stream your viewing
with TubeStation App.
Available here. iPhone | iPad | Android
25. 1 interchange, Zone 1
London Bridge
Bank
Holborn
Departure; take
NORTHEN towards
EGWARE
Interchange; take NORTHEN
towards EGWARE
Final Destination
In 12mins
plan playlist locate
TubeStation |
27. plan playlist locate
TubeStation |
London Bridge
Bank
Holborn
East Enders
Episode 7, Part 1, 10mins
Silk
Episode 6, Part 1, 12mins
White Van Man
3. The Stand, 11mins
Have I Got News
For You
Episode 7, Part 1, 10mins
Waterloo Road
Episode 7, Part 1, 10mins
watch
listen
read
In 12mins
29. Meta-data collected on time, subjects and topics spent on
BBC iPlayer, by creative agency Rattle.co.uk
http://channelography.rattlecentral.com/dashboardv1
Kids are spending
more time on online
for content
People are not as
religious, (online).
Comedy, entertainment and drama
are least watched online, TV takes
precedence still.
Documentaries and
learning, we get our
facts online.
Good news, for
News, online.
We prefer football on
TV, and Mr. Weatherman
keeps his job.
✔
✔
30. **Considering that comedy, entertainment and drama are
least watched online still, these type of content could be
surprisingly popular on mobile, on the go, where we would
have a bit more „spare time‟.
This is where a gap lies in mobile-oriented content tailored
to minute per minute.
31. Research (what‟s out there?)
What BBC has at the moment
- BBC iPlayer
- http://www.radioplayer.co.uk/
(consolidating all radio stations onto one web)
- http://channelography.rattlecentral.com/dashboardv1
(meta-data collection)
What other established media powerhouses have (at the moment)
- IHT http://www.wheredidmytaxdollarsgo.com/
- Sky
- Thomson Reuters‟ Crisis Timeline
http://widerimage.reuters.com/timesofcrisis/?source=reuters
What non-traditional news/content production house are pioneering
- http://said.fm/ (Podcast, a BBC offshoot project)
- Soundcloud, Grooveshark (music)
- MUBI (films consolidator, UK-based)
- HBO (goes on demand, on mobile and tablets)
32. London Bridge
Bellaricuy
Departure; take NORTHEN
towards EGWARE
Final Destination
JoinStart planning, sign in.
In 35 mins >
Personalised content for the daily
commuting, or that trip back home to
ye county.
TubeStation | BBC
watch demo
Download Mobile App | About TubeStation
Hinweis der Redaktion
We know that train commuters will be equipped with wifi next year, and this gives BBC an opportunity to redirect and re-organize content to reach a new set of attention span of its audience. This project is also conceived based on another insight, and that is we love to multi task. We all very much guilty of this.
Example would be if anyone were to travel from White Chapel (zone 1) to Richmond (Zone 4), that will let you watch part one of a feature film on BBC, or if you prefer to listen rather than watch, BBC will suggest an 18minutes classical piece on your way from Kings Cross to Campus.
So I thought of TRAVEL TIME as a categorization element to reorganize content for tube commuters. Using a service where BBC will suggest what you can watch within that spent of time when you are commuting.
We understand that the iPhone is a client, the service that BBC would provide will be a platform where commuters would be able to pre-plan their journey and get recommendations based on how much time it takes from getting from point A to point B.
This journey planning, content recommendation service would not be limited to the tube network, but should be extended to daily train commuters on national railways and southeastern train journey.
As you key in your departure point, the geo-locative map will appear, and when you’ve selected your destination, you click plan now.
And the map will show you the distance and and also an estimated travel time.
It’s quite simple, to familiarize yourself with the service, there is an about page and a section to learn more, alternatively this page will also be linked back to the demo page.
The iPlayer button, is where you click to access suggested content.
TubeStation, will give you recommendation based on travel time on the tube/or the train. This is where you can browse through content, ideally with your finger on an iPad, but here you can click the arrows on the right.
The colored tabs allow to get more info about the content suggested and this is also where you click ‘PLAY’ to view.This journey planning, content recommendation service would not be limited to the tube network, but should be extended to daily train commuters on national railways and southeastern train journey. A few add ons:Timeline, to increase option while travellingTagging system to archive Share, Like, Recommend OptionArchive of past viewed contentThis service creates meta data for BBC in two respect: 1. Location of commuters and their choices of content viewing/consumptionThis project was curated based on the notion that people have limited amount of time, and having content produced tailored to micro-minutes for personal viewing
Here’s the Listen section for music and podcast
Here’s the reading section, for news, here we would also provide hyperlinks to watch news instead.
An added feature to TubeStation that sets it apart from the iPlayer is the Diary page, where viewers can plan and pre-stream content and sync it seamlessly on their mobile client (be it an iPhone of an Android). When you get to this page, you get the view the tabs of the week, where you can view which suggested content you have picked. Looks like you haven select anything for Monday because when you click Wednesday,
These green stars will appear
Same for Friday. To pre-stream you content you can drag and drop into the TIMELINE.
This time line will be a sync feature to your mobile client, this is particularly useful for people who commutes daily and know exactly what time they will be on the train, each day.
Just drag and drop.
The mobile app page is where you learn more about the app and also where to get reviews about it.
This how the interface for the mobile client will look like, with three key features that isPlan, playlist and locate.
Where you are, what you’re watching, how much time left to your destination.