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BBC | Open-Productivity Project
Goldsmiths. MA Design – Critical Practice
Izati Ngaliman
“For every minute spent in organizing, an hour is earned.”
Research
(on why train commuters)
Based on an insight
that we love to
multi-task
Viewing has gone mobile but content hasn‟t.
BBC iPlayer is still reserved for committed-viewing, in half-hour time-frames.
Content on TV is restricted to half-hour time frames.
To rethink production time-frame based on an insight,
Being less of a home-viewer, we are viewers on-the-go.
New Cross Gate – Liverpool Street = 25 mins = World News Today (20:00)
White Chapel – Richmond = 55 mins = Part 1 of King’s Speech (Film, 53:10)
Kings Cross – Canada Water = 20 mins = Vaughan Williams: The Lark Ascending (Radio
3, 18:10)
Using ‘commuting time’ to pair with recommended programs.
1 interchange, Zone 1
London Bridge
Bank
Holborn
Departure; take
NORTHEN towards
EGWARE
Interchange; take NORTHEN
towards EGWARE
Final Destination
In 12mins
TubeStation |
plan playlist locate
iTube 1 interchange, 12mins, Zone 1
London Bridge
Bank
Holborn
East Enders
Episode 7, Part 1, 10mins
Silk
Episode 6, Part 1, 12mins
White Van Man
3. The Stand, 11mins
Have I Got News
For You
Episode 7, Part 1, 10mins
Waterloo Road
Episode 7, Part 1, 10mins
watch
listen
read
London Bridge
Bellaricuy
Departure; take NORTHEN
towards EGWARE
Final Destination
JoinStart planning, sign in.
In 35 mins >
Personalised content for the daily
commuting, or that trip back home to
ye county.
TubeStation | BBC
Download Mobile App | About TubeStation
watch demo
TubeStation | BBC
Final Destination
From
To
Log out
Listen Mike, you have a safe journey.
Journey Planner | Mobile App | About TubeStation | Weather
Plan now
TubeStation | BBC
London Bridge
Holborn
Final Destination
From
To
Log out
Listen Mike, you have a safe journey.
Journey Planner | Mobile App | About TubeStation | Weather
Plan nowPlan now
TubeStation | BBC
London Bridge
From
Log out
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
1 interchange, Zone 1
Est. travel time 12 mins
New Journey
Tube Station | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
1 interchange, Zone 1,
12 mins
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
TubeStation is a mobile platform for you to view
content and get informed while commuting.
Personalized viewing, depending on how much time
you have. Learn more >
TubeStation | BBC
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Log out
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Est. travel time 12 mins
New Journey
TubeStation | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
In12 mins,
READLISTEN
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Total travel time = 12 mins
WATCH
>
We suggest..
>
>
TubeStation | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
In12 mins, we recommend
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Total travel time
= 12 mins
East Enders
Episode 7, Part 1, 10mins
Silk
Episode 6, Part 1, 12mins
Have I Got News
For You
Episode 7, Part 1, 10mins
Waterloo Road
Episode 7, Part 1, 10mins
White Van Man
3. The Stand, 11mins
Part 1, 12mins
Part 2, 11 mins
Part 3, 10 mins
READLISTENWATCH
TubeStation | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
1 interchange, Zone 1
Total travel time
= 12 mins
The Unbelievable
Truth
Episode 7, Part 1, 10mins
The Archers
Episode 6, Part 1, 12mins
The News Quiz
Episode 7, Part 1, 10mins
Terry Pratchett –
Nigh…
Episode 7, Part 1, 10mins
Zane Lowe
3. The Stand, 11mins
READWATCHLISTEN
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
In12 mins, we recommend
TubeStation | BBC Log out
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Total travel time
= 12 mins
Shrine Denied
stopping
veneration..10mins
UK decides
James Landale on who will
still be smiling.. 12mins
Green light
France takes sin out of
absinthe 1915 ban. 10mins
Tramplers
association
By exploring the great
outdoors, are we.. 10mins
LISTENREADWATCH
In12 mins, we recommend
TubeStation | BBC Log out
Good day Mike.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
Tue Wed Thur Fri Sat Sun
READLISTENWATCH
We SuggestTimeline
28/4/2011
Monday
28 April 2011
TubeStation | BBC Log out
Good day Mike.
READLISTENWATCH
Mon Tue Thur Fri Sat Sun
4/5/2011
Wednesday
We SuggestTimeline
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
28 April 2011
TubeStation | BBC Log out
Good day Mike.
READLISTENWATCH
Mon Tue Wed Sat SunThur
We SuggestTimeline
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
28 April 2011
6/5/2011
Friday
READLISTENWATCH
Mon Tue Wed Sat SunThur
We Suggest
0900 2100
1830 1900
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
Timeline
Drag & drop to plan
viewing, pre-stream
to mobile app.
28 April 2011
6/5/2011
Friday
READLISTENWATCH
Mon Tue Wed Sat SunThur
We SuggestTimeline
0900 2100
1830 18541830 1907
Drag & drop to plan
viewing, pre-stream
to mobile app.
28 April 2011
6/5/2011
Friday
TubeStation | BBC Log out
Good day Mike.
READLISTENWATCH
Mon Tue Wed Sat SunThur
We SuggestTimeline
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
28 April 2011
6/5/2011
Friday
TubeStation | BBC
London Bridge
Holborn
take NORTHEN towards
EGWARE
Final Destination
From
To
Bank
take NORTHEN towards
EGWARE
Change at
Log out
Listen Mike, you have a safe journey.
Diary | Mobile App | About TubeStation | BBC iPlayer | Weather
1 interchange, Zone 1
Est. travel time 12 mins
New Journey
Plan your journey and pre-stream your viewing
with TubeStation App.
Available here. iPhone | iPad | Android
1 interchange, Zone 1
London Bridge
Bank
Holborn
Departure; take
NORTHEN towards
EGWARE
Interchange; take NORTHEN
towards EGWARE
Final Destination
In 12mins
plan playlist locate
TubeStation |
plan playlist locateTubeStation |
plan playlist locate
TubeStation |
London Bridge
Bank
Holborn
East Enders
Episode 7, Part 1, 10mins
Silk
Episode 6, Part 1, 12mins
White Van Man
3. The Stand, 11mins
Have I Got News
For You
Episode 7, Part 1, 10mins
Waterloo Road
Episode 7, Part 1, 10mins
watch
listen
read
In 12mins
Research
(what kind of content to sieve out for users of TubeStation.co.uk?)
Meta-data collected on time, subjects and topics spent on
BBC iPlayer, by creative agency Rattle.co.uk
http://channelography.rattlecentral.com/dashboardv1
Kids are spending
more time on online
for content
People are not as
religious, (online).
Comedy, entertainment and drama
are least watched online, TV takes
precedence still.
Documentaries and
learning, we get our
facts online.
Good news, for
News, online.
We prefer football on
TV, and Mr. Weatherman
keeps his job.
✔
✔
**Considering that comedy, entertainment and drama are
least watched online still, these type of content could be
surprisingly popular on mobile, on the go, where we would
have a bit more „spare time‟.
This is where a gap lies in mobile-oriented content tailored
to minute per minute.
Research (what‟s out there?)
What BBC has at the moment
- BBC iPlayer
- http://www.radioplayer.co.uk/
(consolidating all radio stations onto one web)
- http://channelography.rattlecentral.com/dashboardv1
(meta-data collection)
What other established media powerhouses have (at the moment)
- IHT http://www.wheredidmytaxdollarsgo.com/
- Sky
- Thomson Reuters‟ Crisis Timeline
http://widerimage.reuters.com/timesofcrisis/?source=reuters
What non-traditional news/content production house are pioneering
- http://said.fm/ (Podcast, a BBC offshoot project)
- Soundcloud, Grooveshark (music)
- MUBI (films consolidator, UK-based)
- HBO (goes on demand, on mobile and tablets)
London Bridge
Bellaricuy
Departure; take NORTHEN
towards EGWARE
Final Destination
JoinStart planning, sign in.
In 35 mins >
Personalised content for the daily
commuting, or that trip back home to
ye county.
TubeStation | BBC
watch demo
Download Mobile App | About TubeStation

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Open productivitypresentation

  • 1. BBC | Open-Productivity Project Goldsmiths. MA Design – Critical Practice Izati Ngaliman “For every minute spent in organizing, an hour is earned.”
  • 2. Research (on why train commuters) Based on an insight that we love to multi-task
  • 3. Viewing has gone mobile but content hasn‟t. BBC iPlayer is still reserved for committed-viewing, in half-hour time-frames. Content on TV is restricted to half-hour time frames. To rethink production time-frame based on an insight, Being less of a home-viewer, we are viewers on-the-go.
  • 4. New Cross Gate – Liverpool Street = 25 mins = World News Today (20:00) White Chapel – Richmond = 55 mins = Part 1 of King’s Speech (Film, 53:10) Kings Cross – Canada Water = 20 mins = Vaughan Williams: The Lark Ascending (Radio 3, 18:10)
  • 5. Using ‘commuting time’ to pair with recommended programs.
  • 6. 1 interchange, Zone 1 London Bridge Bank Holborn Departure; take NORTHEN towards EGWARE Interchange; take NORTHEN towards EGWARE Final Destination In 12mins TubeStation | plan playlist locate
  • 7. iTube 1 interchange, 12mins, Zone 1 London Bridge Bank Holborn East Enders Episode 7, Part 1, 10mins Silk Episode 6, Part 1, 12mins White Van Man 3. The Stand, 11mins Have I Got News For You Episode 7, Part 1, 10mins Waterloo Road Episode 7, Part 1, 10mins watch listen read
  • 8. London Bridge Bellaricuy Departure; take NORTHEN towards EGWARE Final Destination JoinStart planning, sign in. In 35 mins > Personalised content for the daily commuting, or that trip back home to ye county. TubeStation | BBC Download Mobile App | About TubeStation watch demo
  • 9. TubeStation | BBC Final Destination From To Log out Listen Mike, you have a safe journey. Journey Planner | Mobile App | About TubeStation | Weather Plan now
  • 10. TubeStation | BBC London Bridge Holborn Final Destination From To Log out Listen Mike, you have a safe journey. Journey Planner | Mobile App | About TubeStation | Weather Plan nowPlan now
  • 11. TubeStation | BBC London Bridge From Log out Listen Mike, you have a safe journey. Diary | Mobile App | About TubeStation | BBC iPlayer | Weather London Bridge Holborn take NORTHEN towards EGWARE Final Destination From To Bank take NORTHEN towards EGWARE Change at 1 interchange, Zone 1 Est. travel time 12 mins New Journey
  • 12. Tube Station | BBC Log out London Bridge Holborn take NORTHEN towards EGWARE Final Destination From To 1 interchange, Zone 1, 12 mins Bank take NORTHEN towards EGWARE Change at Listen Mike, you have a safe journey. Diary | Mobile App | About TubeStation | BBC iPlayer | Weather TubeStation is a mobile platform for you to view content and get informed while commuting. Personalized viewing, depending on how much time you have. Learn more >
  • 13. TubeStation | BBC London Bridge Holborn take NORTHEN towards EGWARE Final Destination From To Bank take NORTHEN towards EGWARE Change at Log out Listen Mike, you have a safe journey. Diary | Mobile App | About TubeStation | BBC iPlayer | Weather 1 interchange, Zone 1 Est. travel time 12 mins New Journey
  • 14. TubeStation | BBC Log out London Bridge Holborn take NORTHEN towards EGWARE Final Destination From To Bank take NORTHEN towards EGWARE Change at Listen Mike, you have a safe journey. In12 mins, READLISTEN Diary | Mobile App | About TubeStation | BBC iPlayer | Weather 1 interchange, Zone 1 Total travel time = 12 mins WATCH > We suggest.. > >
  • 15. TubeStation | BBC Log out London Bridge Holborn take NORTHEN towards EGWARE Final Destination From To Bank take NORTHEN towards EGWARE Change at Listen Mike, you have a safe journey. In12 mins, we recommend Diary | Mobile App | About TubeStation | BBC iPlayer | Weather 1 interchange, Zone 1 Total travel time = 12 mins East Enders Episode 7, Part 1, 10mins Silk Episode 6, Part 1, 12mins Have I Got News For You Episode 7, Part 1, 10mins Waterloo Road Episode 7, Part 1, 10mins White Van Man 3. The Stand, 11mins Part 1, 12mins Part 2, 11 mins Part 3, 10 mins READLISTENWATCH
  • 16. TubeStation | BBC Log out London Bridge Holborn take NORTHEN towards EGWARE Final Destination From To Bank take NORTHEN towards EGWARE Change at Listen Mike, you have a safe journey. 1 interchange, Zone 1 Total travel time = 12 mins The Unbelievable Truth Episode 7, Part 1, 10mins The Archers Episode 6, Part 1, 12mins The News Quiz Episode 7, Part 1, 10mins Terry Pratchett – Nigh… Episode 7, Part 1, 10mins Zane Lowe 3. The Stand, 11mins READWATCHLISTEN Diary | Mobile App | About TubeStation | BBC iPlayer | Weather In12 mins, we recommend
  • 17. TubeStation | BBC Log out London Bridge Holborn take NORTHEN towards EGWARE Final Destination From To Bank take NORTHEN towards EGWARE Change at Listen Mike, you have a safe journey. Diary | Mobile App | About TubeStation | BBC iPlayer | Weather 1 interchange, Zone 1 Total travel time = 12 mins Shrine Denied stopping veneration..10mins UK decides James Landale on who will still be smiling.. 12mins Green light France takes sin out of absinthe 1915 ban. 10mins Tramplers association By exploring the great outdoors, are we.. 10mins LISTENREADWATCH In12 mins, we recommend
  • 18. TubeStation | BBC Log out Good day Mike. Diary | Mobile App | About TubeStation | BBC iPlayer | Weather Tue Wed Thur Fri Sat Sun READLISTENWATCH We SuggestTimeline 28/4/2011 Monday 28 April 2011
  • 19. TubeStation | BBC Log out Good day Mike. READLISTENWATCH Mon Tue Thur Fri Sat Sun 4/5/2011 Wednesday We SuggestTimeline Diary | Mobile App | About TubeStation | BBC iPlayer | Weather 28 April 2011
  • 20. TubeStation | BBC Log out Good day Mike. READLISTENWATCH Mon Tue Wed Sat SunThur We SuggestTimeline Diary | Mobile App | About TubeStation | BBC iPlayer | Weather 28 April 2011 6/5/2011 Friday
  • 21. READLISTENWATCH Mon Tue Wed Sat SunThur We Suggest 0900 2100 1830 1900 Diary | Mobile App | About TubeStation | BBC iPlayer | Weather Timeline Drag & drop to plan viewing, pre-stream to mobile app. 28 April 2011 6/5/2011 Friday
  • 22. READLISTENWATCH Mon Tue Wed Sat SunThur We SuggestTimeline 0900 2100 1830 18541830 1907 Drag & drop to plan viewing, pre-stream to mobile app. 28 April 2011 6/5/2011 Friday
  • 23. TubeStation | BBC Log out Good day Mike. READLISTENWATCH Mon Tue Wed Sat SunThur We SuggestTimeline Diary | Mobile App | About TubeStation | BBC iPlayer | Weather 28 April 2011 6/5/2011 Friday
  • 24. TubeStation | BBC London Bridge Holborn take NORTHEN towards EGWARE Final Destination From To Bank take NORTHEN towards EGWARE Change at Log out Listen Mike, you have a safe journey. Diary | Mobile App | About TubeStation | BBC iPlayer | Weather 1 interchange, Zone 1 Est. travel time 12 mins New Journey Plan your journey and pre-stream your viewing with TubeStation App. Available here. iPhone | iPad | Android
  • 25. 1 interchange, Zone 1 London Bridge Bank Holborn Departure; take NORTHEN towards EGWARE Interchange; take NORTHEN towards EGWARE Final Destination In 12mins plan playlist locate TubeStation |
  • 27. plan playlist locate TubeStation | London Bridge Bank Holborn East Enders Episode 7, Part 1, 10mins Silk Episode 6, Part 1, 12mins White Van Man 3. The Stand, 11mins Have I Got News For You Episode 7, Part 1, 10mins Waterloo Road Episode 7, Part 1, 10mins watch listen read In 12mins
  • 28. Research (what kind of content to sieve out for users of TubeStation.co.uk?)
  • 29. Meta-data collected on time, subjects and topics spent on BBC iPlayer, by creative agency Rattle.co.uk http://channelography.rattlecentral.com/dashboardv1 Kids are spending more time on online for content People are not as religious, (online). Comedy, entertainment and drama are least watched online, TV takes precedence still. Documentaries and learning, we get our facts online. Good news, for News, online. We prefer football on TV, and Mr. Weatherman keeps his job. ✔ ✔
  • 30. **Considering that comedy, entertainment and drama are least watched online still, these type of content could be surprisingly popular on mobile, on the go, where we would have a bit more „spare time‟. This is where a gap lies in mobile-oriented content tailored to minute per minute.
  • 31. Research (what‟s out there?) What BBC has at the moment - BBC iPlayer - http://www.radioplayer.co.uk/ (consolidating all radio stations onto one web) - http://channelography.rattlecentral.com/dashboardv1 (meta-data collection) What other established media powerhouses have (at the moment) - IHT http://www.wheredidmytaxdollarsgo.com/ - Sky - Thomson Reuters‟ Crisis Timeline http://widerimage.reuters.com/timesofcrisis/?source=reuters What non-traditional news/content production house are pioneering - http://said.fm/ (Podcast, a BBC offshoot project) - Soundcloud, Grooveshark (music) - MUBI (films consolidator, UK-based) - HBO (goes on demand, on mobile and tablets)
  • 32. London Bridge Bellaricuy Departure; take NORTHEN towards EGWARE Final Destination JoinStart planning, sign in. In 35 mins > Personalised content for the daily commuting, or that trip back home to ye county. TubeStation | BBC watch demo Download Mobile App | About TubeStation

Hinweis der Redaktion

  1. We know that train commuters will be equipped with wifi next year, and this gives BBC an opportunity to redirect and re-organize content to reach a new set of attention span of its audience. This project is also conceived based on another insight, and that is we love to multi task. We all very much guilty of this.
  2. Example would be if anyone were to travel from White Chapel (zone 1) to Richmond (Zone 4), that will let you watch part one of a feature film on BBC, or if you prefer to listen rather than watch, BBC will suggest an 18minutes classical piece on your way from Kings Cross to Campus.
  3. So I thought of TRAVEL TIME as a categorization element to reorganize content for tube commuters. Using a service where BBC will suggest what you can watch within that spent of time when you are commuting.
  4. We understand that the iPhone is a client, the service that BBC would provide will be a platform where commuters would be able to pre-plan their journey and get recommendations based on how much time it takes from getting from point A to point B.
  5. This journey planning, content recommendation service would not be limited to the tube network, but should be extended to daily train commuters on national railways and southeastern train journey.
  6. As you key in your departure point, the geo-locative map will appear, and when you’ve selected your destination, you click plan now.
  7. And the map will show you the distance and and also an estimated travel time.
  8. It’s quite simple, to familiarize yourself with the service, there is an about page and a section to learn more, alternatively this page will also be linked back to the demo page.
  9. The iPlayer button, is where you click to access suggested content.
  10. TubeStation, will give you recommendation based on travel time on the tube/or the train. This is where you can browse through content, ideally with your finger on an iPad, but here you can click the arrows on the right.
  11. The colored tabs allow to get more info about the content suggested and this is also where you click ‘PLAY’ to view.This journey planning, content recommendation service would not be limited to the tube network, but should be extended to daily train commuters on national railways and southeastern train journey. A few add ons:Timeline, to increase option while travellingTagging system to archive Share, Like, Recommend OptionArchive of past viewed contentThis service creates meta data for BBC in two respect: 1. Location of commuters and their choices of content viewing/consumptionThis project was curated based on the notion that people have limited amount of time, and having content produced tailored to micro-minutes for personal viewing
  12. Here’s the Listen section for music and podcast
  13. Here’s the reading section, for news, here we would also provide hyperlinks to watch news instead.
  14. An added feature to TubeStation that sets it apart from the iPlayer is the Diary page, where viewers can plan and pre-stream content and sync it seamlessly on their mobile client (be it an iPhone of an Android). When you get to this page, you get the view the tabs of the week, where you can view which suggested content you have picked. Looks like you haven select anything for Monday because when you click Wednesday,
  15. These green stars will appear
  16. Same for Friday. To pre-stream you content you can drag and drop into the TIMELINE.
  17. This time line will be a sync feature to your mobile client, this is particularly useful for people who commutes daily and know exactly what time they will be on the train, each day.
  18. Just drag and drop.
  19. The mobile app page is where you learn more about the app and also where to get reviews about it.
  20. This how the interface for the mobile client will look like, with three key features that isPlan, playlist and locate.
  21. Where you are, what you’re watching, how much time left to your destination.
  22. http://channelography.rattlecentral.com/dashboardv1
  23. http://www.ritholtz.com/blog/2009/09/timeline-of-crisis/
  24. This is TubeStation proposed for BBC. Thank you.