What is AdSense? How does it work? How do you make money?

1. What is Adsense?
How it works?
How do you make money?

2. What is AdSense?
banner ad
custom search
banner ad
A way for
publishers
to earn money by
displaying targeted
Google ads on
their
web and mobile
sites.

3. What is AdSense?
banner ad
search
banner ad
Publishers get
paid when
readers click
on ads –
Pay Per Click
CPM

4. How does AdSense work?
PUBLISHERS
GOOGLE AD SERVER
Real-time-bidding
ad
ADVERTISERS
e.g.
ad
Publishers make
space for ads via display
(banners, text, video)
or custom search box
Google ad server
manages inventory of ad
spaces, giving publishers
access to large pool of
advertisers
Google ad
partners bid for
those spaces via
real-time auction

5. Types of AdSense
Websites: Banner Ads, Text Display
Mobile: Banner Ads, Text Display
Search: custom search function for sites
Video: AdSense in video content – via Interactive
Media Ads

6. How does AdSense help
Publishers?
• Allows publishers access to a large pool of advertisers
without the need to maintain individual partnerships
• Large pool of advertisers means higher competition,
translates to more relevant ads
• Provides flexible ad controls to manage format, size and
frequency
• Provide analytics tool for revenue optimization

7. Factors affecting Revenue
earned:
• Number of visitors to the site (volume
of traffic)
• Source of traffic
• Country origin of traffic
• Topic and quality of content on site
• Quality of ads
• Click through rate

8. How does Google optimize
revenue for Publishers?
• Google AdSenseenables the use of Scorecard to
inform publishers with a summary of how well ad
settings, web-pages and content are performing
compared to other AdSensepublishers
• Subsequently, Google makes recommendations
based on best practices of ad placement, size and
format. Changes recommended are followed by
A/B testing process for effective measures
• Publishers can use Web Optimizer to run these
recommendations on real-time traffic

9. AdSensevsAdWords
• Google AdWords is for business owners mainly to
create advertisements to appear onsearch,
publishers and partner networks. Advertisers using
Google AdWords pay Google to increase traffic
and conversions on their sites.
• Google AdSense on the other hand is a
monetization tool and is free for content providers
and publishers that have already generated
significant traffic and want to monetize that traffic.

10. AdSensevsDoubleClick
• DoubleClick is an ad server and ad-network
similar to AdSense
• DoubleClickenables publishers to integrate
third-party ad networks and direct advertisers
on the analytics platform, along side Google
Display network, to optimize CTR and
maximize revenue. It enables real-time
competition with Google AdSense and direct
advertisers on publishers’ sites.

11. AdSense Alternatives
• http://atlassolutions.com/home - by
Facebook
• Yahoo ad network
• Microsoft ad network
• http://www.adzerk.com/ - currently used by
Reddit
• Open X
• Adtech – by AOL

12. About Google
Google is a corporation specializing in
Internet-related services and products.
Products and services include search,
cloud-computing, online marketing
technologies and software.
Incorporated by Larry (current CEO) and
Sergey in 1998, Google.com is the leading
search-engine network, with a market
share of 70% globally.

13. More at http://openapplications.blogspot.com