Link building vs link earning - what's the difference ?

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This document discusses different strategies for online promotion, including traditional link building, link earning, and digital PR. Traditional link building focuses only on improving search engine rankings, while link earning and digital PR aim to create high-quality content that audiences want to engage with organically. This helps brands reach new audiences and build trust over time. The document provides examples of how to earn links and practice digital PR through industry awards, events, interviews, helping others, research, and influencer collaborations.

Mobil

@Izzy_CM
@CreatosMedia
We have the link - isn't the way we got it,
less important ?

@Izzy_CM
@CreatosMedia
Traditional
Link Building
Goal is to
improve
ranking
Focuses on
the link
Cares only
about SEO
value

@Izzy_CM
@CreatosMedia
What does it mean in real life?

@Izzy_CM
@CreatosMedia
Outdated strategies
'' Sites without real audience can
also help improve your ranking"

@Izzy_CM
@CreatosMedia
Effort and focus kept only on strategies
that "guarantee the link" ( or come
closest to it)

@Izzy_CM
@CreatosMedia
Link Earning Improves
ranking
Focuses on
the
audience
Content so
good that
people
want to
link to it

@Izzy_CM
@CreatosMedia
Focusing on the benefits for the
audience

@Izzy_CM
@CreatosMedia
Being different and brave - thinking
outside the box

@Izzy_CM
@CreatosMedia
Promoting your content

@Izzy_CM
@CreatosMedia
'Earning links is not the
opposite to promoting your
content'

@Izzy_CM
@CreatosMedia
https://www.searchenginejournal.com/google-outreach-link-
building/413062/

@Izzy_CM
@CreatosMedia
Digital PR
Traditional
Link
Building
Link Earning

@Izzy_CM
@CreatosMedia
Traditional
Link
Building
Digital
PR
Link
Earning

@Izzy_CM
@CreatosMedia
How is Digital PR different from Link
Building?

@Izzy_CM
@CreatosMedia
Traditional
Link Building
Improving
ranking

@Izzy_CM
@CreatosMedia
We should think user first.

@Izzy_CM
@CreatosMedia
Link Building = Promoting your
work

@Izzy_CM
@CreatosMedia Link Building
(Promotion)
Link Earning
Digital PR

@Izzy_CM
@CreatosMedia
Why should I invest in content that earn
links or maybe in Digital PR as well?

@Izzy_CM
@CreatosMedia
You have a chance to get in front of new
audience

@Izzy_CM
@CreatosMedia
Digital PR specialist and Link building
Specialist is often not the same person

@Izzy_CM
@CreatosMedia
All sounds cool, but
HOW do I do that?

@Izzy_CM
@CreatosMedia
https://www.whitepress.pl/baza-wiedzy/649/top-100-kobiet-w-polskiej-branzy-seo

@Izzy_CM
@CreatosMedia
https://www.womenintechseo.com/interviews/izabela-wisniewska/

@Izzy_CM
@CreatosMedia
Influencer Events

@Izzy_CM
@CreatosMedia
Catwalk at
Tottenham
Court Road
Tube Station

@Izzy_CM
@CreatosMedia
Resources
https://soundcloud.com/brightonseo/izabela-wisniewska-10-ways-to
https://www.searchenginejournal.com/digital-pr-benefits-links/316275/
https://edit.co.uk/blog/difference-digital-pr-link-building/
https://www.searchenginejournal.com/google-outreach-link-building/413062/

@Izzy_CM
@CreatosMedia
Thank you!
Thank you for staying with
me till the end - if you have
any questions or comments,
please do reach out!
Email:
izabela@creatosmedia.co.uk
Twitter: @izzy_CM
@CreatosMedia
FB:
https://www.facebook.com/C
reatosMedia

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