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Refuel4 Pitch
- 1. Ivy, Audrey, Sarah, Vincent
- 2. Introduction Problem Solutions ConclusionImplementation Feedback from recent design graduates Problem “I really wish that I could have seen how my designs would have been received in the market.” “I felt that my previous studies did not give me ample preparation for the industry with real life opportunities.” “We are always open to the idea of programs that help our students gain practical experience.” NAFA Graduate AIE GraduateNAFA Executive Officer
- 3. Target Market Why we are targeting design students Highly skilled and qualified Consistent flow of students Gap in market for addressing design students’ needs Valuable global design mindset
- 4. Introduction Problem Solutions ConclusionImplementation What needs to change Current Situation Increase the number of active designers Retain qualified designers who have a global mindset
- 5. Introduction Problem Solutions ConclusionImplementation Solution An answer to the problem Interest Engage Promotional video aimed to rebrand Refuel4 Online community for students to gain real-life work experience
- 6. Introduction Problem Solutions ConclusionImplementation REBRANDING STRATEGY
- 7. Introduction Problem Solutions ConclusionImplementation Case Study: Western Sydney University Deng Thiak Adut Unlimited
- 8. Introduction Problem Solutions ConclusionImplementation Deng Thiak Adut Unlimited Case Study
- 9. Introduction Problem Solutions ConclusionImplementation To share a powerful message that resonates with qualified designers around the world Our Video
- 10. Introduction Problem Solutions ConclusionImplementation Results from their Marketing Strategy Western Sydney University Success Story Influencer Engagement Social Media Influencer 4 Mil Reach + 1.6 Mil Impressions PR Social Media Movement 149 New PR Pieces Experiential Marketing Ted X Style Open Day 128% increase in Open Day attendance
- 11. Introduction Problem Solutions ConclusionImplementation Next Steps for Refuel4 Leverage influencer engagement to target high profile influencers 150+ satisfied clients 600 influencers in Singapore and South-East Asia 2.5 million views per month
- 12. Introduction Problem Solutions ConclusionImplementation What the students can useSTUDENT PROGRAM
- 13. Introduction Problem Solutions ConclusionImplementation Standard Designer Dashboard What it looks like now
- 14. Introduction Problem Solutions ConclusionImplementation Student Designer Dashboard What it will look like
- 15. Introduction Problem Solutions ConclusionImplementation Standard Designer Profile What it looks like now
- 16. Introduction Problem Solutions ConclusionImplementation Student Designer Profile What it will look like
- 17. Introduction Problem Solutions ConclusionImplementation $50 Standard Program $50 Student Program Number of briefs Minimum 10 briefs per month 3 – 8 briefs per month Gain access to student forum No Yes Certification after 30 briefs being selected No Yes How many briefs to be selected for the $250 program Under discretion 30 Comparison Differences between the Standard Designer Program & Student Designer Program
- 18. Introduction Problem Solutions ConclusionImplementation Certification To recognise students’ efforts in the program
- 19. Introduction Problem Solutions ConclusionImplementation Additional Features What’s new? Access to successful advertisement articles Guidance from Creative Leaders Networking through our Forum Participate in Competitions
- 20. Introduction Problem Solutions ConclusionImplementation Competition How does it run? Competitions are held bi-monthly Top 5% of designs are selected as winners using the Shaka Engine Winners get double the points on their progression bar
- 21. Introduction Problem Solutions ConclusionImplementation Forum To allow students to network with their peers
- 22. Introduction Problem Solutions ConclusionImplementation Marketing Methods of reaching out to design graduates & students Additional creative leader and web designer Design students Channels to market Channels to market
- 23. Introduction Problem Solutions ConclusionImplementation Implementation Total number of students to join the program 10% conversion rate Partnerships 5000 students 500 students across both universities
- 24. Introduction Problem Solutions ConclusionImplementation Timeframe Implementation stages Seek successful designers to film their story Contact creative leader & web designer January 2017 Redesign website Script and storyboard Advertise through student societies Film, production and editing Implement student designer program Advertise on social media platforms February 2017 Rebranding video Student program
- 25. Introduction Problem Solutions ConclusionImplementation Finances $6,000 per year $200 per month Student Program Video Production $2,000 per video Advertisement How much will it cost?
- 26. Introduction Problem Solutions ConclusionImplementation Any Questions
- 27. Introduction Problem Solutions ConclusionImplementation Appendix Conversion Rate: 2 universities (NAFA and Lasalle College of the Arts) → 5000 students 10% conversion rate → assuming 500 students across 2 universities → 250 students per university sign up Goal: 50% of 250 students → 125 students per university to submit one brief → 250 new designers 25% of students who signed up will stay with ReFUEL4 for at least one year → 62 students
- 28. Introduction Problem Solutions ConclusionImplementation Appendix ROI 299 program = 15 images per month (assume 30% of clients use this) 599 program = 31 images per month (assume 50% of clients use this) 999 program = 53 images per month (assume 20% of clients use this) 500 designers acquired per year = 42 designers per month 42x8 (briefs per month) = 336 briefs in total per month 336 x 0.5 = 168/31 = 6 clients 336 x 0.3 = 100/15 = 7 clients 336 x 0.2 = 67/53 = 2 clients Therefore, total revenue: 6x599 + 7x299 + 2x299 = $7,685 revenue per month Total costs = $12,200 per year or $1,017 per month Gain = 7,685 – 1017 = $6,668 per month ROI = 6668 – 1017/1017= 5.4
- 29. Introduction Problem Solutions ConclusionImplementation Appendix Student Program Costs: Creative leader salary: Assume hourly rate = $20/hr Assume 8 hours a week and 30 weeks in the academic year 20x8x30 = $4,800 per year Web designer salary: Assume hourly rate = $30/hr Assume 40 hours in total 40x30 = $1,200 per year Video Costs: Video production team: Quote from Offing Media: $2,000 for 1 cameraman and 1 production assistant Advertising costs: Assume $200 per month for Facebook and YouTube = $2,400 per year Influencer costs: 6 bloggers for $300 for a Facebook post= $1800 TOTAL COSTS: $12,200