2. Diversity is for everyone regardless of ethnicity, race,
social class, and other differences. The name ‘Colorbind’
was inspired by the colorblindness. Through the lense
of skin-color blind, humanity would treat one another
with more compassion. The twist of using ‘Bind’ istead of
‘Blind’ consists of two purposes; to differentiate from the actual
colorblind people organizations, and to add the meaning of
‘binding together’ which adds the uniqueness to the name.
The logo was inspired by Ishihara’s color blind testing plates
The heart shaped cluster of dots in different sizes and colors
represents the variety of skin tones that deserved to be viewed
and treated equally.
Inspiration
Design Elements
COLORBIND
MULTICULTURAL
ASSOCIATION
Logo Logo Type
Signature
Heart Shaped logo filled with pattern of circle dots in different colors
3. Vertical Signature
The color logo
is preferred and should
be use wherever possible
The Colorbind Institutional Color
PANTONE 7625 CP 100% Logo should
be limited to such uses where full color
logo cannot be used, and when printing
on light solid color background.
Horizontal Signature
Multi-color logo
COLORBIND
MULTICULTURAL
ASSOCIATION
Signature
Logo
Logo
Type
COLORBIND
MULTICULTURAL
ASSOCIATION
Logo Logo Type
Signature
COLORBIND
MULTICULTURAL
ASSOCIATION
Logo Logo Type
Signature
COLORBIND
MULTICULTURAL
ASSOCIATION
Signature
Logo
Logo
Type
4. COLORBIND
MULTICULTURAL
ASSOCIATION
Vertical Signature
The black should be limited to
such uses where a color or grayscale
logo cannot be used, and when
printing on white, or solid color
background in light tones.
Horizontal Signature
Solid Color logo
Logo Logo Type
Signature
COLORBIND
MULTICULTURAL
ASSOCIATION
Signature
Logo
Logo
Type
COLORBIND
MULTICULTURAL
ASSOCIATION
The white should be limited to
such uses where a color or grayscale
logo cannot be used, and when
printing on solid color background
in dark tones, or with over 60%
intensity.
Logo Logo Type
Signature
Signature
Logo
Logo
Type
5. To ensure the legibility of the logo,
it must be surrounded with a minimum
amount of clearspace.
This isolates the logo from competing
elements such as text or background
patterns that may detract attention and
lessen the overall impact.
Using the solid color, or negative logo on
the photography is allowed. Please
ensure that the background details do not
compete with the pattern of the logo.
Logo Clearspace
Minimum Clearance
6. GOTHAM ROUNDED MEDIUM
Light----Book----Medium----Bold
Primary Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
=~!@#$%^&*()+[]{}|:;’:”<>?,./
Gotham Rounded Medium should be
used for headlines Short headlines or
labels can be all caps, otherwise head-
lines and subheads are sentence case.
Avoid condensed or extended type.
GOTHAM
Regular----Italic----Bold----ItalicBold
Secondary Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
=~!@#$%^&*()+[]{}|:;’:”<>?,./
Gotham, in sentense case or lower
case, should be used primarily for
extended running body copy in
longer, multiple-page documents,
such as brochures and datasheets.
Typefaces
7. The minimum sizing for visibility should
be no less than 2 1/4” x 3/4”.
The minimum logo positioning from the
edge of the area is equal to twice of the
minimum clearance, or twice the width of
the letter ‘co’ from ‘colorbind’ in the logo.
The central alignment of the logo on the
area is recommended for the small size
printed materials e.g. Namecards (The
logo should be put in the back).
Minimum Sizing and Positioning
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
Minimum Clearance
Minimum
Logo
Positioning
COLORBIND
MULTICULTURAL
ASSOCIATION
8. The Corporate Color Palette
PMS 7595
PMS 715
PMS 448
PMS 473
PMS 7625 CP
LORBIND
LTICULTURAL
OCIATION
Colorbind’s Institutional Color
Complimentary Colors
9. Don’ts
Alter the corporate color palette
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
Orientation Effects
White Box
Alter the typeface
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
Frame
Stretch / Squeexe
Reconfiguration
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
COLORBIND
MULTICULTURAL
ASSOCIATION
Use the logo or logo type
separately
COLORBIND
MULTICULTURAL
ASSOCIATION
