2. The situation
Over 1 million Grannies in Bulgaria. Half of
them live with Less than 4 euro per day.
But they can knitting on professional level.
3. Problem
Their production is high
– quality but old-
fashioned. That’s why
they cannot sell it. Even
more they sell it on the
streets for nothing,
because they probably
live in misery.
4. What If:
o They are knitting modern clothes?
o They can sell their product in the big shopping centers?
o Buying this product people know that they helping one
Granny?
5. And They Can
• People will have cheaper and quality production.
• Every product will be unique and original.
• Grannies will have resources for better life.
6. Is this sustainable business?
• Give better life to older women
• Give good prices to people and unique clothes
• Sell in the biggest shopping centers in Europe
• Make a famous brand
• Be competitive to Big Brands