Introduction to SEO

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Ivan Satya's presentation at BluSevn.com's beta launch event ( IBI ) - 28 July 2012. Introduction to Search Engine Optimization - Bluestream SEO

Technologie Design

BLUESTREAM SEO

Bluestream SEO

BAGAIMANA MENJANGKAU
PROSPEK TANPA IKLAN?

Bluestream SEO

GET
FOUND
SEO
SEARCH ENGINE
OPTIMIZATION

INBOUND/
EARNED MEDIA
Bluestream SEO

SEO

Search Engine Optimization
Cara/Metoda utk membuat suatu page mencapai
peringkat yg lebih baik di SERP ( Search Engine
Result Page )

Bluestream SEO

BAGAIMANA PROSPEK MENEMUKAN ANDA?

Bayar Iklan
ke Google

Trafﬁc Gratis
dari Google

Bluestream SEO

SEARCH ENGINE RESULT PAGE

Bluestream SEO

WHY S E O ?

• > 90% Orang di Internet mencari informasi di Search Engine
• ~ 90% Distribusi Clicks SERP di Organic Search
• Organic Traffic = Free* Traffic
• Long term ( Site Authority )
• Targeted Traffic; Pencari yg Aktif
• Targeted Visibility & Exposure in SE -> Lead
• Lead + Conversion => $$$ Monetization

Bluestream SEO

BASIC SEO

Proper SEO • STEP 1: Keyword Research [ Analysis ]
• STEP 2: On-page Optimization
• STEP 3: Off-page Optimization

Bluestream SEO

BASIC SEO

Top 5 On-page Factors: • Title
• URL
• Heading Tag
• Anchor Text
• Content

Bluestream SEO

Top 5 On-page Factors:

Bluestream SEO

BASIC SEO

Off-Page Factors: Backlinks
• Jumlah Backlinks
• Kualitas Backlinks
• Anchor Text

Bluestream SEO

BASIC SEO
Anchor Text
Off-Page Factors: Link Building [ Keyword ]

<a href=“http://www.domainanda.com> keyword </a>
• Social Bookmarks
• Articles
• Web 2.0
• Community [ Proﬁle ]
• Directories
• Forums
• Blogs

Bluestream SEO

SEO
SERP & Off-page Factors ( per each domain ):
• Domain authority
• Page authority
• Total inbound links
• Page inbound links
• Keyword(s) SERP Rank
• Facebook, Twitter, Google+ shares/likes

Bluestream SEO

SEO
Search Engine Algorithm Updates:
• Duplicate Content ( Internal & External )
• High Ad to Content Ratio
• Thin Content
• Page Load Time
• High # of Ads
• Poor Ad Quality
• Low # of social signals ( page )
• Poor Link Ratio
• Scraped Content
• High # of Afﬁliate Links
• Low overall # of Links Bluestream SEO

TERIMA KASIH

BluestreamSEO.com

Bluestream SEO

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Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Introduction to SEO

1. BLUESTREAM SEO Bluestream SEO

2. BAGAIMANA MENJANGKAU PROSPEK TANPA IKLAN? Bluestream SEO

3. GET FOUND SEO SEARCH ENGINE OPTIMIZATION INBOUND/ EARNED MEDIA Bluestream SEO

4. SEO Search Engine Optimization Cara/Metoda utk membuat suatu page mencapai peringkat yg lebih baik di SERP ( Search Engine Result Page ) Bluestream SEO

5. BAGAIMANA PROSPEK MENEMUKAN ANDA? Bayar Iklan ke Google Trafﬁc Gratis dari Google Bluestream SEO

6. SEARCH ENGINE RESULT PAGE Bluestream SEO

7. WHY S E O ? • > 90% Orang di Internet mencari informasi di Search Engine • ~ 90% Distribusi Clicks SERP di Organic Search • Organic Traffic = Free* Traffic • Long term ( Site Authority ) • Targeted Traffic; Pencari yg Aktif • Targeted Visibility & Exposure in SE -> Lead • Lead + Conversion => $$$ Monetization Bluestream SEO

8. BASIC SEO Proper SEO • STEP 1: Keyword Research [ Analysis ] • STEP 2: On-page Optimization • STEP 3: Off-page Optimization Bluestream SEO

9. BASIC SEO Top 5 On-page Factors: • Title • URL • Heading Tag • Anchor Text • Content Bluestream SEO

10. Top 5 On-page Factors: Bluestream SEO

11. BASIC SEO Off-Page Factors: Backlinks • Jumlah Backlinks • Kualitas Backlinks • Anchor Text Bluestream SEO

12. BASIC SEO Anchor Text Off-Page Factors: Link Building [ Keyword ] <a href=“http://www.domainanda.com> keyword </a> • Social Bookmarks • Articles • Web 2.0 • Community [ Proﬁle ] • Directories • Forums • Blogs Bluestream SEO

13. SEO SERP & Off-page Factors ( per each domain ): • Domain authority • Page authority • Total inbound links • Page inbound links • Keyword(s) SERP Rank • Facebook, Twitter, Google+ shares/likes Bluestream SEO

14. SEO Search Engine Algorithm Updates: • Duplicate Content ( Internal & External ) • High Ad to Content Ratio • Thin Content • Page Load Time • High # of Ads • Poor Ad Quality • Low # of social signals ( page ) • Poor Link Ratio • Scraped Content • High # of Afﬁliate Links • Low overall # of Links Bluestream SEO

15. TERIMA KASIH BluestreamSEO.com Bluestream SEO

Hinweis der Redaktion

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