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Social Media as a business tool
Who am I?

            Business Consultant at MexiPi Consultancy


            @TinusMartinez, Amsterdam, Netherlands
            Business Consultant Digital Media | Shuttling between
            Amsterdam & The Hague | Online strategist | Close watcher
            of social business/-enterprise developments

            Profession: Business Consultant Digital Media | Experience:
            Capgemini 2005-2010, MexiPi 2010-current | Education:
            Business Administration | Gender: male


            Business Consultant @ MexiPi Consultancy | Studied Business
            Administration at De Haagse Hogeschool | Lives in
            Amsterdam | In a relationship
What’s keeping CxO’s awake that
might be in your field of interest..?




                             Some facts...
Better answers, less time searching,
faster access to expertise




                            December 2010 MarketTools survey
Less email, shorter meetings, higher
productivity, more ideas.




                            December 2010 MarketTools survey
Some more facts


27% Reduction in duplicated tasks
     Increase in employee connectedness             39%
25% Reduction in new hire ramp time
      Increase in service feedback and ideas 34%
28% Decrease in support calls
      Higher brand awareness                        34%

                                    December 2010 MarketTools survey
One of the
   biggest
 concerns of
 CEO’s is the
availability of
    talent




                  2011 ,14th annual global CEO survey, PwC
66% report that
  there’s a limited
      supply of
candidates with the
     right skills




                      2011 ,14th annual global CEO survey, PwC
64% see the
 shortage of talent
as the most serious
   threat to their
     companies




                      2011 ,14th annual global CEO survey, PwC
Generation Y is everywhere

                             “Generation-Y”
                             employees bringing new
                             technologies and ways of
                             thinking in the companies
Generation Y is everywhere

                             Customers increasingly
                             expecting online &
                             mobile services and
                             experiences
The new now is here


               10 Million
               users in 2 weeks


               2 Billion
               searches for people in 2010


               1st
               Cloud based collaboration tool


               ...and it’s not just here for consumers
Social media can drive business improvements,
personal growth and professional development




                    Innovation




              Knowledge     People
our service
And in y
           po rtfolio
Some client examples
site tieto
Where to start?
Think about “Social Media Guidelines” for employees
“Rules of Engagement” is not just a movie
Be whe
        re your
employ
        ees are
Inform your commu
                 nity via Podcasts
ssiona  ls can
Profe         mpany
follo  w a co
      Linke   dIn to
 on
    tay up  dated
  s
  abou   t new
   t echno  logies,
     produc  ts and
     se rvices
Keep them
 informed a
            bout
 Manpower,
            its
 developmen
            ts, its
improved
services...
comm unity
Cr eate a
ols th at are
Use to         ilable
alread  y ava
“Nothing stops an organization faster
than people who believe that the way
you worked yesterday is the best way to
work tomorrow.”
LinkedIn:   Ivan Martinez
 Twitter:   @TinusMartinez
Google+:    +IvanMartinez
   Email:   Martinez.Ivan@Gmail.com
  Phone:    +316 817 927 98

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Social media as a business tool

  • 1. Social Media as a business tool
  • 2. Who am I? Business Consultant at MexiPi Consultancy @TinusMartinez, Amsterdam, Netherlands Business Consultant Digital Media | Shuttling between Amsterdam & The Hague | Online strategist | Close watcher of social business/-enterprise developments Profession: Business Consultant Digital Media | Experience: Capgemini 2005-2010, MexiPi 2010-current | Education: Business Administration | Gender: male Business Consultant @ MexiPi Consultancy | Studied Business Administration at De Haagse Hogeschool | Lives in Amsterdam | In a relationship
  • 3. What’s keeping CxO’s awake that might be in your field of interest..? Some facts...
  • 4. Better answers, less time searching, faster access to expertise December 2010 MarketTools survey
  • 5. Less email, shorter meetings, higher productivity, more ideas. December 2010 MarketTools survey
  • 6. Some more facts 27% Reduction in duplicated tasks Increase in employee connectedness 39% 25% Reduction in new hire ramp time Increase in service feedback and ideas 34% 28% Decrease in support calls Higher brand awareness 34% December 2010 MarketTools survey
  • 7. One of the biggest concerns of CEO’s is the availability of talent 2011 ,14th annual global CEO survey, PwC
  • 8. 66% report that there’s a limited supply of candidates with the right skills 2011 ,14th annual global CEO survey, PwC
  • 9. 64% see the shortage of talent as the most serious threat to their companies 2011 ,14th annual global CEO survey, PwC
  • 10.
  • 11. Generation Y is everywhere “Generation-Y” employees bringing new technologies and ways of thinking in the companies
  • 12. Generation Y is everywhere Customers increasingly expecting online & mobile services and experiences
  • 13. The new now is here 10 Million users in 2 weeks 2 Billion searches for people in 2010 1st Cloud based collaboration tool ...and it’s not just here for consumers
  • 14. Social media can drive business improvements, personal growth and professional development Innovation Knowledge People
  • 15.
  • 16. our service And in y po rtfolio
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 27.
  • 29. Think about “Social Media Guidelines” for employees
  • 30. “Rules of Engagement” is not just a movie
  • 31. Be whe re your employ ees are
  • 32. Inform your commu nity via Podcasts
  • 33. ssiona ls can Profe mpany follo w a co Linke dIn to on tay up dated s abou t new t echno logies, produc ts and se rvices
  • 34. Keep them informed a bout Manpower, its developmen ts, its improved services...
  • 36. ols th at are Use to ilable alread y ava
  • 37. “Nothing stops an organization faster than people who believe that the way you worked yesterday is the best way to work tomorrow.”
  • 38. LinkedIn: Ivan Martinez Twitter: @TinusMartinez Google+: +IvanMartinez Email: Martinez.Ivan@Gmail.com Phone: +316 817 927 98

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