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Digital Unscripted Content Trends 7/2020

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A curated selection of shows intended for digital content professionals.

The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials.

Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko.

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Digital Unscripted Content Trends 7/2020

  1. 1. VOD / streaming / web / shortform / digital originals and formats Smartshow.tv Digital Unscripted Content Trends 7/2020
  2. 2. Smartshow.tv – Digital Unscripted Content Trends About the Report A curated selection of shows intended for digital content professionals. The report covers digital video entertainment content with a focus on VOD, streaming, web content, shortform, digital originals and formats suitable for digital platforms. Focal point on unscripted content; reality, entertainment and factual shows with format potential. Doesn’t include one-offs, e.g. specials. Independent format research with no paid commercial messages, guaranteed by Smartshow.tv founder Ivan Krasko. Visit www.smartshow.tv for trailers and more 2
  3. 3. Smartshow.tv – Digital Unscripted Content Trends Trends • New service coming. Peacock launches on July 15 in the US. It will be supported by drama and animated originals, but also some factual premieres such as 'Lost Speedways' • Factual efforts. There’s an increase of new factual originals on various digital platforms. Topics vary from solving mysteries of the past to stories of athletes • More adventure and travel shows. Bear Grylls boosts his digital presence, Netflix and Disney+ launch travel/adventure shows in July • Even more dating reality shows. 'Singletown' expands to Norwegian digital platform, Netflix orders 3 dating reality shows for Brazilian market. 'Are You the One?' and 'Paradise Hotel' ranked among top 5 most watched shows on German VOD service TV Now in June • Drag queens in demand. Canadian streaming service Crave launches local 'Drag Race', German TV Now introduced 'The Diva in Me' last month 3
  4. 4. Pitch of the Month 4 Content inspirations. Future hits & fresh formats to consider next
  5. 5. Smartshow.tv – Digital Unscripted Content Trends The Diva in Me Smartshow.tv says / This format combines two popular elements: makeover/transformation and drag queens, making it suitable for digital platforms. The show can be produced at affordable budget with a short production cycle. Synopsis / Drag queens help women going through a tough time with a big makeover and lip-sync performance. Good to know / Format from Latin America, most recently adapted in Germany for TV Now. 5 Makeover format / 60’ / distributed by NBCUniversal Show Supporting Diversity Photo:TVNow/ Bernd-MichaelMaurer
  6. 6. Key New Developments 6 Recently announced new projects
  7. 7. Smartshow.tv – Digital Unscripted Content Trends Untitled Bear Grylls Projects Smartshow.tv says / Recently announced partnership with prodco The Natural Studios and Team Whistle will strengthen the Bear Grylls brand and survival/adventure genre in digital. Synopsis / Digitally native shows to reach young audiences. Outdoor lifestyle and adventure programming bringing the world of Bear Grylls through multiple series to social platforms and digital-only Bear Grylls network. Good to know / Bear Grylls’ recent Netflix show 'You vs. Wild' won 'Best Multi-Platform Format' award at The International Format Awards 2020. 7 US originals / lifestyle and adventure / Bear Grylls Digital Network
  8. 8. Smartshow.tv – Digital Unscripted Content Trends Also In Development TV Now Germany orders local remake of Just Tattoo of Us, a reality show where friends or couples go through a real test of fire by choosing tattoos for each other. rtl.de After Danish option, Discovery Networks’ Dplay orders local remake of the dating reality format Singletown also in Norway. keshetinternational.com German Joyn orders new untitled reality show with 'a prominent lady looking for great love', and Shame Game, in which influencers challenge each other with the winner choosing the next social media content for the others. dwdl.de 8
  9. 9. 3 Most Important Launches 9 Smartshow.tv selects key unscripted VOD originals premiering in July 2020
  10. 10. Smartshow.tv – Digital Unscripted Content Trends Dating Around Smartshow.tv says / Netflix boosts dating reality genre in Brazil. On top of 'Dating Around Brazil', also local versions of 'Love is Blind' and 'Too Hot to Handle' were ordered for next year, proving the ongoing popularity of this genre in digital world. Synopsis / People from different genders and sexual orientations leave dating apps in order to seek a new love, face to face on blind dates at trendy urban hot spots. Good to know / Adapted from U.S. Netflix original format / Local version produced by Endemol Shine Brasil. 10 Brazilian remake / dating reality / July 10 / Netflix
  11. 11. Smartshow.tv – Digital Unscripted Content Trends Ninja Warrior Kids Smartshow.tv says / German streaming service TV Now extends its library with 2 250 hours of acquired kids and family content. The launch of original show 'Ninja Warrior Kids', based on a brand very popular on German TV, serves as an ideal marketing tool to emphasize this step. Synopsis / 'Ninja Warrior' spin-off with children aged 10-13 facing challenges on the obstacle course. The focus is on fun. Good to know / Joint project with linear channel Super RTL, where the full season will debut in the fall, months after streaming premiere. 11 German adaptation / physical competition / July 13 / TV Now Photo:TVNow/MarkusHertrich
  12. 12. Smartshow.tv – Digital Unscripted Content Trends Sing On! Smartshow.tv says / Netflix launches its first original Spanish talent-based show. It is an important step due to Netflix having a production base in Spain, with 'Sing On!' being a test of this type of content for local producers. Synopsis / Players test their abilities singing popular songs, with the jackpot of up to €30,000 growing every time they hit the right note. 12 Spanish original / singing contest / July 24 / Netflix
  13. 13. Smartshow.tv – Digital Unscripted Content Trends Also Launching Say I Do (US original) / reality / July 1 / Netflix / Couples overcome obstacles to celebrate their love in surprise dream weddings designed by three experts in less than a week Unsolved Mysteries (US original) / factual / July 1 / Netflix / Modern take on the classic investigative mystery docuseries Canada’s Drag Race (Canadian remake) / competition / July 2 / Crave / Twelve drag artistes compete for the title of 'Canada’s First Drag Superstar' Southern Survival (US original) / factual / July 3 / Netflix / Testing out products designed to help people survive dangerous situations, including explosions, natural disasters and intruders 13
  14. 14. Smartshow.tv – Digital Unscripted Content Trends Also Launching Life Size Toys (US original) / factual reality / July 6 / Quibi / A team takes classic childhood toys, builds them huge, and turns them into extreme stunts Down to Earth with Zac Efron (US original) / travel / July 10 / Netflix / The actor journeys around the world with a wellness expert in a travel show that explores sustainable ways to live Greatness Code (US original) / documentary / July 10 / Apple TV+ / A series that spotlights untold stories from athletes, examining a pivotal moment that defined their career Skin Decision: Before and After (US original) / makeover / July 15 / Netflix / Skin and beauty expert and a plastic surgeon use the latest procedures to bring out their clients’ best selves 14
  15. 15. Smartshow.tv – Digital Unscripted Content Trends Also Launching Indian Matchmaking (US original) / reality / July 16 / Netflix / A matchmaker guides clients in the U.S. and India in the arranged marriage process The House of Ho (US original) / factual / July 16 / HBO Max / Multi-generational family docusoap about a family that immigrated from Vietnam to the United States with little money, relying on hard work to establish the ultimate American dream Muppets Now (US original) / hybrid / July 31 / Disney+ / The Muppets Studio’s first unscripted series Full list of premieres and trailers at www.smartshow.tv 15
  16. 16. Smartshow.tv – Digital Unscripted Content Trends Recently Launched ● TV Now Germany launched 3 comedy video podcasts ● Twogether (Netflix) – two handsome Asian stars search for their fans in various countries in the region, and become friends despite their language differences ● VIPstagram (RTL.de) – two hosts chat with celebrities about the most interesting social media posts of the week 16
  17. 17. In Brief 17
  18. 18. Smartshow.tv – Digital Unscripted Content Trends In Brief CBC Gem Canada claims to have success with factual show You Can't Ask That about people responding to confronting questions, true crime docu Farm Crime, and Jensplaining about misinformation surrounding medical topics. cbc.ca Chinese video platform Mango TV succeeds with music talent show Sisters Who Brave Winds and Waves as the first episode hits 400 million views according to caixinglobal.com. The show features established female celebrities aged 30+ as they compete for a spot in a new all-female band. 18
  19. 19. Smartshow.tv – Digital Unscripted Content Trends In Brief German VOD platform TV Now has released the top 5 list of the most streamed shows in June: 1) TV soap opera 'Good Times, Bad Times', 2) TV Now original reality dating show 'Are You the One?', 3) TV soap opera 'All That Matters', 4) scripted reality 'Day and Night', 5) TV Now original reality dating show 'Paradise Hotel'. rtl.de One of the most successful shows on Finnish streaming service Yle Areena last spring was local reality show The Au Pairs (Au pairit), in which five young Finns travel abroad to care for children and spend time together. yle.fi 19
  20. 20. Smartshow.tv – Digital Unscripted Content Trends About the Author Smartshow.tv founder Ivan Krasko has over 12-years experience in digital media and broadcasting. Emphasizing his analysis of global TV and video content trends, with a focus on formats. He works at the development department of the leading broadcasters in Czechia and Slovakia. He researches global content markets, tracks content trends and discovers successful international content suitable for local adaptation. As a former digital content manager, he has created complex strategies for digital B2B projects, significantly increased online traffic and strengthened the projects’ brands. Other expertise include experience as a broadcasting data analyst. E: ivan@smartshow.tv / Twitter / LinkedIn 20

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