This is an Iterable User Engagement Teardown - comparing the Hillary Clinton and Donald Trump political campaign user engagement strategies.
It analyzes and compares how both campaigns do user engagement in the first 3 weeks post-signup.
To download the slides, visit http://iterable.com/teardown
The User Engagement Timeline lets you visualize all engagement, and we evaluate individual emails and mobile push notifications and suggest improvements.
Everything shown in the slides (and any recommendations) can be implemented with Iterable. For a case study of how IMGE is doing political marketing using Iterable, visit http://iterable.com/political