Marketing Principles by Philip Kotler Case Solve Chapter 8- Products, Services, and Brands: Building Customer Values

1. JEANS THAT FIT

2. FACTORS BEHIND
MAVI’S SUCCESS
 High Quality Denim With Lower Price.
 Focusing On Young People.
 Custom Agreement Between Turkey & EU.
 Top Management Activities.
 Public Relations.

3. TARGET MARKET
 Young People.
 Fashion Conscious.
 High Quality.
 Favorable Price.

4. POSITIONING
STRATEGY
VALUEPOSITIONING
Emphasizes On Not Only The
Importance Of High Quality &
Comfort But Also Trends.

5. MAVI JEANS’ 4P
Various Jeans
Options For Every
Taste With High
Quality.
Product
Charging
Customers With
More Favorable
Price.
Price
Locations that are
easy to be
reached & visited
By Youngers.
Place
Promotion By Film
Stars, Maviology
Magazine, Mavi
Cup.
Promotion

6.  Comfortable Jeans With A Brand.
 Celebrities’ Attire.
 High Quality Design.
MAVI'S CUSTOMERS
BUYING PRACTICE

7. EVALUATING MENU
APPROACH
 Changing Wearing Styles.
 Difficulties in Combing Clothes.
 Fast And Ready To Wear.

8. KeepUpTheBrand
 Keep Up To The Higher Quality.
 Maintain Good Customer Relationship (Offer Or Free Gift).
 Sponsor Major Events (Fashion Show Or Concert).
 Make “Special Festival Sale” Promotion.
RECOMMENDATIONS
Enhancetheconnection
 Develop The Social Networks.
 Make The Product As Trend.
 Hire A Famous Stars To Be The Role Model.