The document provides information and requests for commercial attachés to promote WATEC ISRAEL 2013, an exhibition and conference on water technologies and management to be held in Israel. It outlines promotional activities, target international visitor groups, speaker suggestions, and a tentative conference structure. Attachés are asked to submit budget requests, potential speakers, and updated target spreadsheets by February 25th to help achieve participation goals.

2. Following the Economic Attachés Conference in Jerusalem last December, where we presented the concept of
the WATEC ISRAEL 2013 Exhibition and Conference, we are requesting that you enhance your promotional
activities for this event.
WATEC ISRAEL 2011 was a great success due to the outstanding contribution of the commercial attachés and
the Israeli embassies all over the world. This contribution was well recognized by all players involved and,
particularly, by members of the Israeli industry. By now, WATEC Israel is well globally recognized as a main
technological water event.

3. WATEC ISRAEL 2013 will focus on water technologies and management. A major part of the conference will
dedicate itself to two important issues:
1. Technological solutions for industrial segments (such as pharmaceuticals, food and beverages, mines, oil and gas)
2. In light of the dearth of financial resources in the urban sector and despite the great need to upgrade services and
infrastructure, WATEC ISRAEL 2013 will focus on urban water system management, with an emphasis on a system-
wide perspective. This will include legal framework, policy, pricing and the use of new efficient, fast and economical
technologies. The second day of the conference will focus on smart cities cooperating with the OECD.
The event will include a topical conference, professional seminars and an investors conference.
The exhibition will include two major halls and an innovation pavilion.
All the panels and lectures will be held in English, with the exception of specific seminars.

4. 
In regard to international visitors, we would like to target the following groups and reach the following numbers:
• Participants from 15 mining companies
• Participants from 15 oil and gas companies
• Participants from 25 food and beverage companies
• Participants from 25 pharmaceutical companies
• Participants from 10 textile companies
• Participants from 10 paper mill companies
• Participants to include 50 water companies, including services companies (utilities)
• 80 participants from integrators, distributors, large consultants and engineering companies
• 150 investors to include VCs, investment banks, as well as institutional and private investors, etc.

5. In the next few days, each attaché will receive a specific list of proposed companies according to the target
groups.
In order for us all to achieve these goals, each attaché is requested to update the attached Excel spreadsheet with
his/her own targets regarding delegations, VIPs, etc… and to return it to the relevant desk and to Boaz Albaranes
before February 25, 2013.
During the event, the foreign visitors will be able to meet Israeli cleantech companies, government officials,
representatives of academia and tour relevant locations in Israel.
Promotional Activities
In addition to the work plan of 2013 and the activities related to WATEC ISRAEL, we are encouraging and
welcoming you to take advantage of promotional activities that are not included in the work plan.
Please send us your budget requests for various promotional activities (including exhibition/conference/seminars)
which you wish to organize or in which you wish to participate.
Please send your requests to Gilad Peled, Adi Yefet-Beeri and Niv Morag before February 25th

6. Invitation letters
It is possible to obtain invitation letters of invitation from our Minister, Director-General or WATEC's chairman.
Invitations to ministers, deputy ministers and governors should be coordinated with the appropriate regional desk
and the NewTech team, given the budgetary commitments that will be required.
Attached to this document is a sample of an invitation letter for ministers/VIPs. In order to receive an invitation
letter signed by the Minister or Director-General, please fill in the name of the invitee on the letter, change the
signature to the appropriate inviter, and email it to Boaz Albaranes-Boaz.Albaranes@moital.gov.il .
The letter should arrive ready for signature and will be sent back to you once it is signed.

7. Project Manager at the Export Institute
Niv Morag, marketing coordinator for the water sector at the Export Institute, will serve as the WATEC ISRAEL project
manager.
Niv will coordinate the delegations itineraries and also handle requests for MARCOM materials.
Requests should be e-mailed to Niv :
Email: nivmoragg@export.gov.il or contact him via telephone at 972.3.5142818
Attached to this document, please find the WATEC 2013 brochure and marketing slides. You may use this collateral for
various presentations.
Speakers and Experts for Exhibition Promotion
We are in touch with various speakers and experts who travel abroad on a regular basis and who attend relevant
conferences and seminars. These experts have agreed to assist in promoting WATEC ISRAEL.
Each speaker contains a different field of expertise as well as differing levels of knowledge about WATEC ISRAEL and
the Israeli industry. When we receive the specific information from the speaker, such as, destination, time slot and
availability - we will inform the relevant attaché. At that point, it is important to have a preliminary discussion with the
expert in order to ascertain and fine tune what his/her strengths are. You may apply for or request additional targeted
budgets in order to fund these activities.
The contact person for this matter will be Avi Friedman
Email: Avi.Friedman@moital.gov.il Tel: 972.2.666.2644
In addition, you may also coordinate promotional visits by relevant public sector professionals (e.g. water authority,
Ministry of Infrastructure, Ministry of Environmental Protection etc.). These requests should be sent to the relevant
desks and to Adi Yefet-Beeri Email : Adi.YefetBeeri@moital.gov.ilI in order to maximize the ROI and have the speakers
visit several destinations.

8. Foreign Media
Michal Marmari for PR and promotional work with foreign media organizations. Please inform us regarding any
PR and foreign media activity.
CleanVest Summit- Investor Conference
Similar to the last WATEC, we will also be organizing an investors conference. The conference will be organized
by Invest in Israel in cooperation with relevant private sector organizations/figures.
To that end, please identify relevant organizations/figures in your country to include: VCs, angel investors,
private investors, corporate VCs etc.
The contact person for this matter is Boaz Albaranes at: Boaz.Albaranes@moital.gov.il
Tel: 02.666.2683
Innovation Pavilion
As at the last two WATEC exhibitions, the Innovation Pavilion will serve as a draw for foreign visitors. The
pavilion will include approximately 30 start-up companies focusing on water technologies. The pavilion also
includes a meeting area and space dedicated to various units from the Ministry and government offices working
on the NewTech program.
Chance2Meet System
Similar to previous years, we will be using the Chance2Meet system in order to set up 1-on-1 meetings.
Additional instructions will be sent in the near future.

9. Tentative – Conference Itinerary/Structure
We are currently at the critical stage of finalizing the program for the conference. We are interested in receiving
suggestions for potential speakers from you. Upon receiving approval, please contact the potential speaker to find out
if they will agree to speak at the conference. An official invitation will be sent accordingly.
Ideas or recommendations should be sent to Adi Yefet-Beeri email: Adi.YefetBeeri@moital.gov.il
The exhibition web site is: http://www.watec-israel.com/ which includes an abundance of information about the
show as well as relevant hotel accommodation data.
Boaz Albaranes and Adi Yefet-Beeri will lead the project in the Ministry along with the team at the Export Institute,
We are all on stand-by, ready to assist and provide additional information.
Regards and good luck to us all,
Oded Distel
Director,
Investment Promotion Center (Invest in Israel) & Israel NewTech

10. Tentative – Conference Itinerary/Structure
We are currently at the critical stage of finalizing the program for the conference. We are interested in receiving
suggestions for potential speakers from you. Upon receiving approval, please contact the potential speaker to find out
if they will agree to speak at the conference. An official invitation will be sent accordingly.
Ideas or recommendations should be sent to Adi Yefet-Beeri email: Adi.YefetBeeri@moital.gov.il
The exhibition web site is: http://www.watec-israel.com/ which includes an abundance of information about the
show as well as relevant hotel accommodation data.
Boaz Albaranes and Adi Yefet-Beeri will lead the project in the Ministry along with the team at the Export Institute,
We are all on stand-by, ready to assist and provide additional information.
Regards and good luck to us all,
Oded Distel
Director,
Investment Promotion Center (Invest in Israel) & Israel NewTech