Founder and CEO of Novida Strategic Management Services, Işık Deliorman Aydın has delivered speech at the World Congress for Entrepreneurship organized in Zagreb on December 2018. The situation of women entrepreneurs across the Region and world has been discussed and a suggestion regarding model for engagement of women entrepreneurs has been made.

1. Engaging Women Entrepreneurs
Effectively
in the Realm of
Innovation & Digitalization

2. Gender Gap
Difference between men
and women global labour
force participation rate.
(ILO)
Participation
Global labour force
participation rates among
women is 48,5%. (ILO)
Work Part-Time
36% of women with
children work part-time,
compared with 21% of
women without children.
(EBRD-2010)
Mid-Managers
25% of mid-level
management positions in
S&P 500 and Large ICT
Enterprises comprised of
women. (UN)
Women in Labour
Global Economy
Empowering women to
participate equally in the
global economy could add
$28 trillion in GDP growth
by 2025. (UNDP)
Promotions
In U.S. for every 100 men
promoted to manager,
only 79 women promoted
to manager. (McKinsey)
Closing The Gap
According to Global
Gender Gap 2017, gender
gap can only be closed in
217 years with current
levels of effort. (WEF)

3. “The ecosystem comprising
goods, services, platforms and
solutions that are either
instrumental to or avail
themselves of internet
connectivity and online access”.
The Digital Economy | Arriving at a Workable Definition

4. 10% increase in GDP
worth $7.8t in 2014.
$2.8t GDP increase from
data flows, larger impact
than goods trade.
Digital Globalization: The New Era of Global Flows; McKinsey Global Institute (2016)
Global Flows Increase Economic Growth
Around 50% potential GDP boost
for some countries
by increasing participation in global flows.

5. The Digital Economy |ValueGeneratedinthePast20Years
The Digital Economy
is worth
3 trillion $ today.

6. Digital Technologies Changing Business Landscape

7. The Tech World is Still a Man’s World

8. Interest in STEM education highest drop between ages 13 and 17.
Success levels of young women equivalent to men’s at primary and secondary schools.
Women represent 32% of university graduates of STEM.
Skilled Women in STEM | Science,Technology,EngineeringandMath
EuropeanInstituteforGenderEquality
Removal of Gender Gap in STEM would lead into 2.2-3.0% growth (approx. 610-820 B€)
in GDP of EU by 2050.
Drop continues in transition between university and work life and throughout corporate
levels.
Only 1 out of 7 women graduates from STEM and continues working on the field.

9. Final Report by European Commission (EC)
Female Self-Employed in EU-28 (2015)
Women in Digital Age Study

10. Women in Digital Age
ICT Education
There are 4 times more men
than women in Europe with
ICT-related studies.
Decrease in women taking
up ICT related higher
education.
Digital Workers
The share of men working in
the digital sector is 3.1 times
greater than the share of
women.
Worldwide, women
represent 24% of ICT jobs.
Share of women ICT
specialists employed in the
EU was 17% (2016).
Productivity Loss
The annual productivity loss
for the European economy
of women leaving their
digital jobs to become
inactive is calculated to be
about EUR 16.2 billion.
Digital Entrepreneurship
Although female owned
start-ups are more likely to
be successful, there is
decrease in participation,
leadership and investment
in the entrepreneurial digital
sector.
Innovative Start-Ups
48.9% of startups are
related to innovative
technologies and/or
business models.
Only 14.8% of founders
were female.

12. Challenges for Women to Work More Productively
1
Public Services
Lack of availability or declining quality of
public services is a major concern in many
countries.
2
Unpaid Care & Domestic Work
In the EBRD Regions, women spend, on
average, 3 hours more per day on unpaid
work than men.
3
Sacrifice from Career
Mothers who work part-time are much
less likely to have managerial or
professional occupations.
4
Gender Pay Gap
Globally, the gender pay gap is estimated at
around 20%, and it is higher for workers
with childcare responsibilities.
5
Good ICT Skills
In the EBRD regions, population considered
to have good ICT skills ranges from 33% in
Estonia to just 10% in Turkey.
6
Access to Capital
3% of venture capital funding went to
companies with female chief executives.
4% of senior venture partners in the US are
women. (2015)
EBRD-Transition Report 2018-19

13. Novida 4E© Transformation Framework
How can we create enthusiasm for Women
in becoming a player in Digital Economy?
§ Develop Attraction Programs
§ Reward Organizations (EOE)
§ Create Success Stories
§ Promote Role Models
§ Publicize Success
§ Introduce Incentives & Awards
§ …
How can we effectively engage Women in
Digital Economy?
§ Adopt Policies of Equal Opportunity
§ Create Culture of ‘Inclusion’
§ Organize for Flexible Work Arrangements
§ Remove Gender Pay Gaps
§ Develop STEM Skills
§ Provide Care Support
§ Care for Wellness (Mind, Body, Spirit)
§ …
How can we ensure Women enjoy an outstanding
experience with their engagement in
Digital Economy?
§ Care for their Motivation
§ Programs & Incentives to Access to Capital
§ Programs & Incentives to Access New Markets
§ Develop Networking Opportunities
§ Increase Leadership/Managerial Skills
§ Increase Commercialization Skills
§ Deploy Support Programs: Start-Up, Scale-Up
§ Reward Success
§ …
How can we ensure effective outcomes are
obtained via Women’s engagement in
Digital Economy?
§ Set Targets: programs, businesses
§ Measure Outcomes: %, $, growth…
§ Embed Innovation in All Domains
§ Hold Their Hands throughout the
Growth Process systematically
§ …

14. Key Success Factors – Women Enablement
A Growth Mind-Set
3 A Determined Attitude
4 A Systematic Approach
2 A Bias-Free Culture

15. Thank You!
Looking Forward to
Empowerment of Women
Across the Globe!

16. Dream2Live Design and Innovatıon solutions:
https://www.youtube.com/watch?v=46TAWEo4laI
Dream2Digital Digital Transformation solutions:
www.novida.com.tr