AUGMENTED REALITY & PUBLISHING

AUGMENTED REALITY
& PUBLISHING
AUGMENTED REALITY BARCELONA - MEETUP-05
2014-February-20
MOBILE WORLD CENTRE

04

RAUL GASA

Brand & Social Strategy

ISIDRO NAVARRO
AR & VR - Architect

Augmented Reality & PUBLISHING

INTRODUCTION
#ARBCN

By ISIDRO NAVARRO

• Introduction
– Augmented Reality Barcelona

•
•
•
•

Applications
Examples
On-line examples
Related technology

AUGMENTEDREALITYBARCELONA.COM
@AR_BCN

2

By ISIDRO NAVARRO

INTRODUCTION
#ARBCN

Be social and share what we do
Are what we are as a community

Are what we do (Events, Networking)

Is what we share

Is who we are as individual professionals
(Networking)

@AR_BCN

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INTRODUCTION

By ISIDRO NAVARRO

#ARBCN

ARBCN Members
Total de miembros = 202
250

Fecha

Total de
miembros

200

03/10/
2013

40

150

07/11/
2013

201
167

128

81

100
81

12/12/
2013

128

50

23/01/
2014

167

0

20/02/
2014

201

40

3/10/13

7/11/13

12/12/13

@AR_BCN

23/01/2014

20/02/2014

4

By ISIDRO NAVARRO

INTRODUCTION
#ARBCN

Increasing social networks

141 followers

63 miembros del grupo

45 fans

@AR_BCN

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By ISIDRO NAVARRO

INTRODUCTION
#ARBCN

Showing our presentations

1. Augmented Reality & Museums = 1160 views
2. Augmented Reality: VR & Glasses = 1204 views

3. Augmented Reality & HCI = 832 views
4. Augmented Reality & Marketing = 1438 views

@AR_BCN

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By ISIDRO NAVARRO

INTRODUCTION

@AR_BCN

#ARBCN

Website: Sharing our AR content

7

By ISIDRO NAVARRO

INTRODUCTION
#ARBCN


Last Meetup on Twitter by #arbcn_mkt

@AR_BCN

8

By ISIDRO NAVARRO

INTRODUCTION
#ARBCN


Today’s Meetup Hashtag

#arbcn_publi
@AR_BCN

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By ISIDRO NAVARRO

INTRODUCTION
#ARBCN


Get a FREEPASS for MWCongress14
“@AR_BCN quiero ir al #MWC14 para …”

@AR_BCN

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APPLICATIONS
#ARBCN

By ISIDRO NAVARRO

Content browsers
These applications display RA information on mobile devices that other users have
posted. This allows you to share content on the Internet.

JUNAIO

LAYAR

AURASMA

WIKITUDE

@AR_BCN

CAFTAR

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APPLICATIONS

By ISIDRO NAVARRO

WEB

#ARBCN

LAYAR
INTERACTIVE PRINTINGS

VIDEO

@AR_BCN

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APPLICATIONS

By ISIDRO NAVARRO

#ARBCN

CRAFTAR - CATCHOOM
CraftAR can be used in two ways:
Full-fledged Augmented Reality - Use all features to show content overlaid on top of
the real world. Examples are 3D objects, animations and interactive buttons.
Image Recognition only - Skip the pop-up effect and lead directly to content in fullscreen. Examples are coupons, websites or additional information.

WEB

VIDEO

@AR_BCN

13


“THE TOKYO SHIMBUN” NEWSPAPER
The advertising firm Dentsu, Tokyo Shimbun launched an augmented-reality reading
application called Tokyo AR in Oct 2012 that translates the newspaper into kid-friendly
content. When app users hold their smartphone over the newspaper pages, the
articles become animated with cartoon characters, pop-up headlines, and
commentaries. The free app was developed by AR platform Aurasma.

WEB

VIDEO

@AR_BCN

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO


“NEW HORIZONTS” TEXTBOOK
The publisher Tokyo Shoseki has added little conversation vignette videos to a book
that teaches English as a foreign language. These are books for an adult student who
wants to learn or relearn a foreign language. The AR comes in because you need to
point a camera equipped iPhone at the requisite page in the textbook in order for
each video to pop up.

WEB

VIDEO

@AR_BCN

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO


colAR - PUTEKO
Puteko is a spin-off company from the HIT Lab NZ and proudly presents colAR, a
computer program that brings colouring book pages to life with the magic of
Augmented Reality!. You can colour in the book pages and then see them come to life
as they pop out of the page as three dimensional models on your computer screen.

WEB

VIDEO

@AR_BCN

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO


EXAMPLES

By ISIDRO NAVARRO

#ARBCN

“5 POWERS” COMIC BOOK
The "augmented reality" Graphic Novel will reveal the the true and interconnected
stories of Thich Nhat Hanh, Alfred Hassler, Sister Chan Khong and Dr. Martin Luther
King Jr, in much greater depth.
Parallax Press, the book company that publishes the majority of Thich Nhat
Hanh books, has asked us to produce a 128-page The Secret of the 5 Powers Graphic
Novel based around our film and comic book.

WEB

VIDEO

@AR_BCN

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By ISIDRO NAVARRO

EXAMPLES

MARVEL COMICS
The free Marvel Augmented Reality App brings the Marvel universe to life like never
before! By scanning select Marvel products with your iOS or Android device, you can
unlock exclusive content, such as video recaps, character bios, creator
commentaries, and more!

WEB

@AR_BCN

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#ARBCN



LEGO CONNECT - VUFORIA
Matt Kammerait, product manager for interactive print solutions at
Quad/Graphics, led development of LEGO Connect app to deliver on LEGO's vision of
the "integrated omni-channel". This app is powered by the Vuforia™ software
platform for computer vision-based image recognition. As consumers peruse the print
catalog, wherever they see the LEGO Connect icon, they can point their device at the
printed page to get related content for the LEGO set displayed, including product
information, 3D assembled model, reviews, and a link to purchase it.

WEB

VIDEO

@AR_BCN

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO


Guinness World Records 2014 - appshacker
Appshaker designed a markerless augmented reality application on iOS and Android
that allowed users to get up close and personal with some of the record breakers.
There are 13 animations to discover in the 2014 edition, including in 3D and 2D.
Plus, record holder videos will give you a personal photo opportunity with the world’s
smallest woman and even a special tour from the very top of Mount Everest.

WEB

VIDEO

@AR_BCN

20

#ARBCN

EXAMPLES

By ISIDRO NAVARRO


HORRIBLE HAUNTINGS - goosebottombooks
The book brings to life ten famous hauntings from the annals of history. By
downloading a free app and using your smartphone or tablet to view each luscious
illustration, you can summon and interact with 3-D ghosts. The Headless
Horseman, the Flying Dutchman, Bloody Mary, and the Princes in the Tower are just
some of the eerie apparitions you’ll encounter.

WEB

VIDEO

@AR_BCN

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO


EXAMPLES

By ISIDRO NAVARRO

#ARBCN

CLARA, InStyle, El Mueble- RBA revistas
Magazines includes photos and videos using Aurasma technology

WEB

VIDEO

@AR_BCN

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EXAMPLES

By ISIDRO NAVARRO

#ARBCN

AR-BOOKS
AR publications applied to education. Course to improve spatial ability

VIDEO

@AR_BCN

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EXAMPLES

By ISIDRO NAVARRO

#ARBCN

RARARA EDITORES
AR publication applied to education. If you have the book Tercera serie de
cuatrocientas pequeñas dosis de ciencia [Third series of four hundred little science
doses] you will be able to access the multimedia material

WEB

VIDEO

@AR_BCN

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“BETWEEN PAGE AND SCREEN”
Between Page And Screen is an augmented-reality book of poems. Like a digital popup book, you hold the words in your hands.

WEB

VIDEO

@AR_BCN

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#ARBCN

EXAMPLES

By ISIDRO NAVARRO


AR-[t] - ARlab
The AR Lab is a cooperative effort between the Royal Academy of Art (Koninklijke
Academie van Beeldende Kunsten - KABK), Delft University of Technology and Leiden
University and three companies. The AR Lab is part of the research programme AR-VIP.
We are based in the Royal Academy of Art, The Hague. Yolande Kolstee has led the AR
Lab since the start in 2006. Wim van Eck is the 3D expert.

WEB

magazine

@AR_BCN

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#ARBCN

ON-LINE EXAMPLES

By ISIDRO NAVARRO

By ISIDRO NAVARRO

RELATED TECHNOLOGY
#ARBCN

Printic app
Printic is an iPhone app, designed to provide you with the best printing and sharing
experience for your pictures. Pictures are very personal, social and memorial tools.

WEB

VIDEO

@AR_BCN

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RELATED TECHNOLOGY

By ISIDRO NAVARRO

#ARBCN

Polagram app
Print and send your photos in a few seconds directly from your phone. You can also
share in social media.

WEB

VIDEO

@AR_BCN

28


“MEMORIES WITH MAYA” – Clyde Dsouza
“…He introduces the “Wizer,” an augmented-reality, see-through visor driven by AGI
(artificial general intelligence) — Google Glass on steroids…”

WEB

@AR_BCN

29

#ARBCN

RELATED TECHNOLOGY

By ISIDRO NAVARRO


Google Glass
Meet Alex Blaszczuk: Google Glass Explorer, law student, and owner of a 20lb cat. In
the fall of 2011, a car accident en route to a celebratory camping trip left Alex
paralyzed from the chest down, unable to use her hands. Last month, Alex finally
made it camping and shared her story through Glass.
Wearable technology lets you share and publish photos, videos, messages, and more.

WEB

VIDEO

@AR_BCN

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#ARBCN

RELATED TECHNOLOGY

By ISIDRO NAVARRO


RELATED TECHNOLOGY

By ISIDRO NAVARRO

#ARBCN

FLOW - AMAZON
Image recognition application

WEB

@AR_BCN

31

By ISIDRO NAVARRO

RELATED TECHNOLOGY

WORD LENS – QUEST VISUAL
Image recognition application for text translation. See the world in your language. No
network delay, no roaming fees, and no reception problems. Word Lens is a dictionary
evolved. It looks up words for you, and shows them in context.

WEB

VIDEO

@AR_BCN

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#ARBCN


#ARBCN

By ISIDRO NAVARRO

ISIDRO NAVARRO
LinkedIn
Youtube
Slideshare
Google+
Twitter
Facebook
Scholar
Meetup

@AR_BCN

33

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