Here is the Power-point presentation ppt of Britannia Industries Limited. In this ppt we have described you about Mission statement, Vision Statement, Britannia's products, Britannia's competitors, Britannia's stakeholders, Positive and negative of stakeholders, Primary and secondary stakeholders, which stake holders are important and which are not also which stakeholders influence the most and which not, Britannia's Problem tree, Britannia's objective tree, segmentation, PESTEL analysis, Swot analysis, Tows analysis, 4Ps (i.e. Product, Price, Promotion, Place), Porter's five forces (Analysis), Business Model, BCG Matrix (Growth Share matrix), Consumer/Customer Perception, Strategic Recommendations/Suggestions.

1. BRITANNIA
Sonali Kumari (0090)
Avinash Gaurav (0076)
Ayush Sharma (0077)
Ishan Dwivedi (0079)
By Group 4 RM 09
To
Dr. Gautam Sadhu

2. INTRODUCTION
• India’s leading food companies with a 100-year legacy and annual revenues more than Rs. 9000 Cr.
• Britannia products are available across the country in close to 5 million retail outlets and reach
over 50% of Indian homes.
• Britannia Industries was established in 1892 by a group of British businessmen with an investment
of ₹295.
• In 1918, C.H. Holmes, an English businessman based in Kolkata, was taken on as a partner and The
Britannia Biscuit Company Limited (BBCo) was launched
• Biscuits were in high demand during World War II and company’s name was changed to the
current "Britannia Industries Limited" in 1979.
• In 1982, the American company Nabisco Brands, Inc. acquired the parent of Peek Freans and
became a major foreign shareholder.

3. Vision
To dominate the food and beverage market in India
with a distinctive range of “Tasty Yet Healthy”
Britannia brands

4. Mission
To dominate the food and beverage market in India through a
profitable range of “Tasty yet Healthy” products by making
every Indian a Britannia consumer.

5. Sub-Products
Dairy
The company’s Dairy business
contributes close to 5 per cent of
revenue and Britannia dairy
products directly reach 100,000
outlets.
Examples- Cheese, Fresh dairy
Breads
Britannia Bread is the largest
brand in the organized bread
market with an annual turnover of
over 1 lac tons in volume and
Rs.450 crores in value.
Examples- Whole Wheat Breads,
White Sandwich Breads, Bread
Assortment, Daily Bread
Biscuits
Examples- Good Day, Crackers,
Nutri Choice, Marie Gold, Tiger,
Milk Bikis, Bourbon, Little Hearts,
Pure Magic, Nice Time Cookies
Cakes
Examples- Bar Cakes, Veg Cakes,
Chunk Cakes, Nut And Raisin
Romance, Muffills, Biscotti
Rusk
Example- Premium Bake

6. MAJOR COMPETITORS
Britannia Parle ITC Priya Gold Others
Motilal Oswal Survey Report March 2012
33%

7. STAKEHOLDERS
• Customers
• Employees
• Government
• Investors
• Promoters
• Suppliers
• Creditors
• Unions
• Media
• Community
• Bank
• Natural Environment
• Distributor
• Brand Ambassador
• Management
• Competitors

8. Pros & Cons
Positive
• Employee
• Investor
• Promoter/Owner
• Distributor
• Creditor
• Bank
• Supplier
• Brand Ambassador
• Management
Negative
• Government
• Natural Environment
• Competitor
• Union

9. Pros & Cons
Change in the Climatic Conditions
Climate plays an important role in the
agriculture process. The change in the
rainfall pattern has been a matter of
concern now in India. The agriculture
sector in areas which are monsoon
dependent suffered badly due to the
change in the rainfall pattern.
Example - materials suppliers, which will
effect the distributor
Exemption on Customs Duty on Sugar
Raw Material Import by government
If to the shortage in the production of sugar
the deadline for the exemption on customs
duty on raw sugar imports
Example- Import duty been extended by
the government which will increase the
product price its will effect the customer

10. Primary & Secondary
Primary
• Customers
• Employees
• Investors
• Promoters
• Suppliers
• Community
• Distributor
• Management
Secondary
• Government
• Creditors
• Unions
• Media
• Brand Ambassador
• Competitor
• Bank

11. C (Influence low- Importance low)
• Unions
D (Influence high- Importance low)
• Government
• Creditors
• Media
• Brand Ambassador
• Competitor
B (Influence high- Importance high)
• Customers
• Investors
• Promoters
• Community
• Distributor
• Management
A (Influence low- Importance high)
• Employees
• Suppliers
• Banks

12. Problem
• Lower market share in dairy segment
• Heavy expenditure on advertising and marketing
• Customer complaints takes more days to resolve
• High brand switching
• No overseas presence
• Low profit margin in biscuit segments
• Depends on stores and retailers

13. Causes
• Local dairies and bakeries
• Conventional style of marketing with celebrities
• Not focused on customer grievances
• Lower price offering competitors
• Covid
• Rise in cost of raw materials and operational cost
• Distributors are the only revenue generators

14. Effects
• Unable to concentrate on diary product segment
• Missing out on Influencer Campaigning
• Customer base is reducing
• Low penetration in Rural Area
• Inflation
• Over dependency on the biscuit
• Unable to make presence in an online market

15. Increase Dairy
Segment
Resolving Problem
Scaling
Business
Focusing on Premium
Products
Reducing Conventional
Marketing
Shifting dependency
from distributors
Gain more market Risk distribution
Increase their reach
Customer Retention Increase in Revenue Increase in Profits
OBJECTIVES
RESULTS

16. SEGMENTATION
Lower
To target the price sensitive
customers, the company has
introduced biscuits that provide
them value for money and have
nutritional value.
Examples Tiger, Milk Bikis
Middle
The company has a range of
biscuits that lie in the mid segment
that are light and include both
sweet and salty variety.
Examples- 50-50, Marie Gold, Time
Pass, Little Hearts, Nice Time.
Premium
The premium segment offers
biscuits that have more to them in
addition to the taste and value for
money. They offer a wide
assortment of biscuits with dry
fruits and different cream flavours.
Examples- Good Day, Treat, Nutri
Choice Digestive
Products Price
Good Day 20
Marie Gold 10
Nutri Choice 20
Tiger 10
Milk Bikis 10
Treat 35
Bour Bon 30
Little Hearts 10
Pure Magic 30
Nice Time 25

17. PESTEL Analysis
Political
• Custom duty on sugar
• Implementation Of GST
• Demonetization
• Import duty in diary
product
• Incentives to Build Cold
Storage Facilities
• VAT on Biscuits
Economic
• Unavailability of Logistics
• Sudden increase in the
demand of the product
during Covid 19 lockdown
• Globalization
Social
• Level of education
• Population density affect the
consumer lifestyle
• Children have the power to
influence their parent to buy
food items
• People of Urban Area tend to
buy more packed food
• After Covid there is
requirement for healthy food
products
• Problems with Cloned Livestock

18. PESTEL Analysis
Technological
• Emerging of digital online
market
• Competitive style of
advertisement through
online platform
• New Age of packaging
Legal
• Food law and regulation
differ from country to
country
• Labour law
• Court proceedings and the
delay in the enforcement of
rules
• Consumer protection law
Environmental
• Change in climatic
condition
• Regular scrutiny by
environmental agencies like
NGT
• Plastic Packaging is not
allowed in many countries

19. SWOT Analysis
Strength
1. Extensive
distribution network
2. Providing a wide
range of biscuits
3. Innovative
advertisement
4. Serving Indian
Markets from last
120 years
5. High brand recall
Weakness
1. Low penetration in
rural areas
2. Dependence on
stores & retailers
3. Lower market share
in dairy segment
4. Heavy expenditure
on advertising and
marketing
5. Over dependency on
the biscuit business
Opportunity
1. Demand for diet
2. Retaining retailers and
wholesalers
3. Emerging Dairy Industry
4. Overseas Market
5. Increase in purchasing
power of people in India
Threats
1. Local bakery
products
2. New Entrants - eg.
Cadbury Oreo,
sunfeast dark fantasy
3. Rising cost raw
Materials
4. Unable to utilise the
resources
5. Lack of Technology

20. TOWS ANALYSIS
Strength Weakness
Opportunities
• As demand for diet is increasing worldwide, Britannia
can provide wide range of healthy products in the
overseas market.
• There is increase in purchasing power of people in
India therefore Britannia can use their distribution
network to increase its customer base all over India.
• Due to its high brand value, expanding their business
in dairy segment would be profitable strategy.
• Lower market share in dairy industry can use the
opportunity of emerging market in this segment
• Over dependence on stores could be minimise by
utilising the opportunity in ecommerce
• Over dependency on the biscuit business can be
diversified into other segments by utilizing the
opportunity of increasing demand for diet
Threats
• High brand value could avoid the threat of local
bakery products
• Creating high brand recall could avoid the threat of
new entrants.
• Aggressively Entering in rural market can neglect any
chance of new entrants
• Conventional Advertising And Marketing expenses can
be shifted to rural market to increase their customer
reach
• Technological advancements is necessary

21. 4 Ps
Product
• Core product
• Actual
product
• Augmented
product
Price
• Competition
pricing
• Product line
Pricing
• Bundle pricing
• Value-based
pricing
Promotion
• Sales
promotion
 Advertisement
Place
 Distribution
Channel
 Distribution
Centres
 Warehousing
 Transportation

22. Porter’s
Five
Forces

23. Bargaining Power of Suppliers
• Big FMCG companies are able to date the prices
through local souring from a fragmented group of
key commodity suppliers.
• There are no of suppliers.
Bargaining Power of Buyers
• Low switching cost induces the customer product
shift
• Influences of market strategies
• Availability of similar product of competitor’s
brand
Barriers to Entry
• Scaling opportunity
• Brand equity
• Expected retaliatory action

24. Rivalry Among Competitors
• Private local retailers are periods at discount to
mainframe brands limits competitions for the weak
brands
• Most of biscuits frame making same product at same
price and the main rivalry of Britannia is Parle, ITC
Bisk frame etc.
• High fragmented industry as more MNC’s are
entering to market and giving perfect competition
Threat of Substitutes
• The huge investment in setting up distribution
network and promoting brands
• Spending lot of money to advertisement is
aggressive
• Narrow product differentiation
• High availability of product of multiple brand
• Having cut-throat price war

25. 5 force Analysis
Bargaining power of Suppliers • Suppliers can exert pressure on businesses
and even buyers by raising prices
Bargaining power of Buyers • Availability of similar product of other
brand or same product of same brand
Threat of substitutes • High availability of product of multiple
brand
Rivalry among competitors • The main rivalry of Britannia is parle, ITC
Bisk frame etc., these are the products
which have both prices and product same
• Amul and Nestle are competitors in dairy
segment.
Threat of entrants • Threat of new entrants is moderate
because huge revenues are expected from
by baking industry as per trend.
• The new-comer has to face intense
competitive environment.

26. Key
Partners
• Distributors
• Retailers
• Internal
management
• Testing
management
• Local farmers
• Product
manufacturers
Key
Activities
• Brand Building
• Production of
Health products
Key
Resources
• Biscuits
• Snacks
• Dairy
Value
Proposition
• Guarantee of Quality
• Access and Availability
• Emotional Value
• Price
Customer
Relation
• Transactional
• Media Marketing
Channels
• Retail Trade
• TV Channels
Customer
Segments
• Demographic
• Psychographic
• Behavioral
• Geographic
• Technographic
Cost Structure
• Materials
• Labour
• Other Expenses
Revenue Streams
• Sales of biscuits
• Sales of Bread, Cake
• Sales of dairy product

27. Star Question Mark
Cash Cow Dog
GROWTH
SHARE
MATRIX
• Tiger
• Little Hearts
• 50-50
• Bourbon
• Pure Magic
• Good Day
• Marie Gold
• Treat
• Nutri Choice
Digestive

28. Consumer Perception
Price
Quality
LOW
LOW
HIGH
HIGH

29. STRATEGIC RECOMMENDATIONS
• Strategising in Dairy business as they are not best in the market therefore in our
recommendation company should give good margin to retailers for selling their
dairy products.
• Increasing its ditribution network because its competitor Parle is going head to
head in the competition
• Can Introduce new flavours
• Can associate with various government initiatives as mid day meals, Sarva
Shiksha Abhiyaan, National Rural Health Missions for more Brand Awareness.

30. STRATEGIC RECOMMENDATIONS
• Britannia can cut costs for some period of time with following immediately by
strong social media advertising.
• Can Start Schemes like cash prizes or foriegn trips on scratching the barcode on the
packet. Can start schemes like free toys with britannia cake as it attracts kids a lot.
• Mergers and acquisition in the dairy industry with local players will help the
company in increasing its distribution network and market share.
• Can improve packaging; make them attractive
• Can open dedicated britannia stores