This document discusses various types of digital marketing such as social media marketing, search engine optimization, email marketing, and pay-per-click advertising. It outlines the benefits of digital marketing like improved conversion rates and revenues. The document also explores career opportunities in digital marketing such as working as an entrepreneur, freelancer, or for a company. Key terms like SEO, SMM, and content writing are defined.

1. Digital marketing
Digital Marketing

2. Types of digital marketing
Social media marketing
Search engine optimization
Email marketing
Affiliate marketing
Influencer marketing
Pay-per-click
Search engine marketing
Content marketing

3. Benefits of digital marketing
Improved conversion rates
Cost effective than traditional marketing
Higher revenues
Real the results
Get prepared for the “INTERNET OF THINGS”
Know all about your competitors
Improve your outreach

4. CAREER OPPORTUNITIES
Digital
marketing
Entrepreneur
Freelancer
Online
Earning
Professional
Job
Start Your Own
Business
Work On Individual Projects
Earn From
AdSense/Affiliate
Work For a Company

5. SEO
SEO stands for “search engine optimization.” ... All major
search engines such as Google, Bing, and Yahoo have
primary search results, where web pages and other
content such as videos or local listings are shown and
ranked based on what the search engine considers most
relevant to users.

6. SMM
Social media marketing is the use of social media
platforms and websites to promote a product or
service. The goal of SMM is to produce content that
users will share with their social network to help a
company increase brand exposure and customer
reach.

7. Advantage of SMM
Increased Brand Awareness
More Inbound Traffic
Improved Search Engine
Rankings Higher Conversion
Rates Better Customer
Satisfaction Improved Brand
Loyalty More Brand Authority

8. Pay-Per-Click
PPC (pay-per-click) is also
known as cost per click. Pay-
per-click marketing is a way
of using search engine
advertising to generate clicks
to your website, rather than
“earning” those clicks
organically

9. Advantages of PPC

10. Content writing
A website content writer or
web content writer is a
person who specializes in
providing relevant content for
websites. Every website has a
specific target audience and
requires a different type and
level of content.
.