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2020 Key Digital Marketing Strategies

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2020 Key Digital Marketing Strategies

  1. 1. Digital Marketing Strategies
  2. 2. Digital Marketing Strategies Digital Strategy Website Content Email Social Media SEO Paid Search Lead Generation
  3. 3. Website • Simple and functional design • Easy for customers to navigate and find info • Relevant and up-to-date content • Easy to maintain / make changes • Optimised for Google Search • E-commerce platform if relevant • Capture a database • Clear Call to Action i.e. buy, download, join us etc.
  4. 4. Content Marketing Create content that is relevant and valuable to your audience. This will help to attract and engage your audience and stay top-of-mind so it will lead to a profitable outcome.
  5. 5. Content IdeasVIDEO PHOTOS SLIDESHARE INFOGRAPHIC
  6. 6. Content Ideas TEMPLATE EXPLAINER VIDEO
  7. 7. Email Marketing • Effective way to educate large/engaged audiences • Drives traffic to specific points on your website / landing pages and social media. • Allows you to educate and inform prospective buyers • Helps you stay top-of-mind, build credibility and establish thought leadership – as long as the content is relevant & credible
  8. 8. Email Marketing Do you have a current database that reflects your audience?
  9. 9. Social Media • Social media is here to stay! • Effective way to engage your audience – as long as you have relevant and consistent content • Improves website traffic • Can lead to better customer service • Paid advertising can be effective if well executed
  10. 10. Facebook • Create a business page, not a personal profile. • Add a great cover photo & recognisable profile picture. • Optimize your "About" section- especially the preview. • Build and engage your audience with relevant content • Earn the "Very responsive to messages" badge. • Choose a call-to-action button. • Make sure your images are properly formatted. • Post videos, especially live videos. • Review your performance through Facebook Insights • Create/participate in relevant groups
  11. 11. Instagram • It’s all about your visual content –photos & videos • Update your BIO section regularly on your business profile • Take your audience on a journey behind the scenes • Expand your reach by using #hashtags • Collaborate and mention relevant others/brands • Utilise key influencers to review/promote your brand
  12. 12. LinkedIn • Utilise your individual profile just as much as a business profile • Complete business profile and individual profiles • Ensure staff have their employer company listed in their profiles • Join an industry group/s and regularly interact to gain insights, participate, share information and network • Cultivate recommendations & endorsements • Be seen as an industry expert by sharing and publishing credible content
  13. 13. Search Engine Optimisation SEO is the process of implementing strategies to increase your visibility of your website on search engines. This will help to drive more traffic (and quality traffic) to your site, without paying for advertisements.
  14. 14. SEO Strategies • Keyword research • Adding/updating relevant content regularly • Incorporate video on your site • Ensure your website is user-friendly and loads quickly • Backlinks - driving traffic from social media and other credible website. • On-page SEO – title tags, meta descriptions etc. • Encourage 5-star Google reviews
  15. 15. Paid Search Paid Search - also known as SEM (Search Engine Marketing ) and PPC (Pay Per Click). Paid search is paid advertising in search engines, such as Google, in order to increase the visibility of your site.
  16. 16. Lead Generation Lead generation is the process of attracting prospects from your defined audience and ultimately converting them into a customer. A lead magnet is used, where something of value is offered for free or at little cost, to attract and engage the prospect e.g. eBook, webinar, template, toolkit, case study etc.
  17. 17. Any Questions? Isabelle Durkin: isabelle@marketingloco.com

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