Isabela Guimarães

Greater Philadelphia Area United States

Programming Team Volunteer

Advertising / Marketing / PR

I am a junior exchange student from Brazil and I am currently taking Marketing and Communications courses at Drexel University. At my home country I am an Advertising major. I am fascinated by understanding what is going on in consumers' minds, from which accurate marketing decisions can be planned accordingly. I am also excited about finding out the competitors' performance in order to better position a specific brand in the market. As such, at Drexel I have taken coursework related to Marketing Research and New Product Development, in which empathy research plays a fundamental role. Besides that, I did internships in which I could develop these research skills, mostly related to St...