3. RHODE ISLAND COALITION FOR THE HOMELESS
#STANDWITHRICH
▸ OBJECTIVE: To effectively pose real
questions and provide real answers.
▸ 1. Convert WONDERERS into
Watchers and WATCHERS into
WORKERS.
▸ 2. Educate Rhode Island on
homelessness and Zero:2016,
and get Residents engaged by
showing them what has been
achieved. It is possible and we
are doing it.
#ZERO:2016
4.
5. RHODE ISLAND COALITION FOR THE HOMELESS
COLLEGE STUDENTS
(WATCHERS AND WONDERERS)
▸ Optimism and social
media movement
▸ Aged 18-24
▸ JWU, Brown, RISD, URI,
RIC, PC, Salve Regina,
RWU, CCRI
MIDDLE-UPPER CLASS
(WORKERS)
▸ Donations
▸ Aged 35+
▸ Cities such as
Jamestown, Providence,
Barrington, East
Greenwich, N. Kingston
#ZERO:2016
6. RHODE ISLAND COALITION FOR THE HOMELESS
PSYCHOGRAPHICS: MIDDLE TO UPPER CLASS
▸ Do not feel wealthy and do not flaunt.
▸ Independent thinkers who believe in their own decision making
process.
▸ Maximizing returns from their investments.
▸ Concerned with their health and appearance (would be more willing to
donate money so they can look good in their respective communities).
▸ Have a need for power (would be good to help get rid of
homelessness and would have the ambition to make a difference).
▸ Want gratification today to create a better tomorrow.
7. RHODE ISLAND COALITION FOR THE HOMELESS
PSYCHOGRAPHICS: COLLEGE STUDENTS
▸ Frequent city-goers.
▸ They see the homeless first-hand.
▸ Creative minds.
▸ They want to better the community around them.
▸ Social media movements catch on quickly within this
demographic.
8. RHODE ISLAND COALITION FOR THE HOMELESS
MESSAGE
▸ Homelessness is curable; permanent housing is the
answer.
▸ Words that describes the initiative: Do-able, Achievable,
Solvable.
▸ #ThereIsACure #EndHomelessnessRI #StandWithRich
#ZERO:2016
9. RHODE ISLAND COALITION FOR THE HOMELESS
SOCIAL MEDIA
▸ Facebook (upper-middle & college students)
▸ Twitter & Instagram (college students)
▸ Twitter: People of RI, hashtags, answer questions, Call to Action
(Social Movement)
▸ Facebook: People of RI, Facts, Call to Action (Informative)
▸ Instagram: People of RI, How I stand with RICH, Hashtags
(Celebratory)
#ZERO:2016
10. RHODE ISLAND COALITION FOR THE HOMELESS
TWITTER
▸ TARGET: College students (Wonderers and Watchers).
▸ REASON FOR THIS PLATFORM: The majority of Twitter,
37%, is used by people between the ages of 18-29.
▸ For those who think it’s possible but not in the near future,
RICH’s Twitter will provide real answers to real questions
people have.
▸ RICH will actively respond to tweets directed at them.
11.
12. RHODE ISLAND COALITION FOR THE HOMELESS
FACEBOOK
▸ TARGETS: College students (Wonderers and Watchers) and
middle-upper class (Workers).
▸ REASON FOR THIS PLATFORM: Facebook is widely used within
the age ranges of 18-29 (87%), 30-49 (73%), and 50-64 (63%).
▸ Facebook will act as an informational hub and community hub
for the website.
▸ Upcoming events, informational posts, and community
discussion and questions will be held on the page.
13.
14. RHODE ISLAND COALITION FOR THE HOMELESS
INSTAGRAM
▸ TARGET: College students (Wonderers and Watchers).
▸ REASON FOR THIS PLATFORM: The majority of Instagram,
53%, is used by people between the ages of 18-29.
▸ Promoting success stories of homeless people and
upcoming events (Annual Luncheon).
