About the Company Vision and Mission STP Analysis SWOT Analysis Products Models Competitors

1. -ROSHAN

2.  Industry : Automotive
 Founded : 28 June 1926 (92 years ago)
 Founders : Karl Benz, Gottieb Daimler
 Headquarters : Stuttgart, Germany
 Area Served : Worldwide
 Parent : Daimler AG
 Key People : Dieter Zetsche, Head of Mercedes-
. Benz Cars
INTRODUCTION

3. To be the Number 1 in Quality, Image and Profitability in the Automotive Sector in Indonesia.
VISION

4. To delight our customers in everything we are doing.
To continually improve the effectiveness of our Quality Management System and our
business processes.
To continually improve the quality of our products and services.
To have a team-oriented and open minded corporate culture involving employees through
leadership and individual acceptance of delegated responsibility.
To be aware of our environment.
To have a professional relationship with our business partners.
MISSION

5. STP ANALYSIS

6. Luxury automobiles segment including sedans, suv’s and hatchbacks
Geographical Segmentation:- Mainly metropolitan cities
Demographical Segmentation:- Middle aged people with high income level and youth are
also included
Psychographic Segmentation:- Showing high class and status of people
SEGMENTATION

7. Mercedes-Benzes car targets mainly rich people
Mainly middle aged people with high income
Mercedes targets females as well as youth
From past few years, they have targeted wealthy farmers as well
TARGETING

8. The slogan, “ The Best or Nothing “
Mercedes-Benz has adopted a positioning strategy as a manufacturer of highly reliable and
safe automobile, resulting in a price premium relative to similar international competitors
Outstanding service solution related to the products
The car emphasizes design and style rather than speed. Position as well-engineered stylish
car, its tagline is ‘Vorsprung duch Technik’ in German meaning ‘Lead by Technology’
POSITIONING

9. SWOT Analysis

10.  Outstanding Reputation
 Loyal Customer base
 Leader in innovation
 Manufactured and assembled in over 20 countries across the world
 Highly qualified and experienced management
 Strong brand value / robust brand image
STRENGTH

11.  High maintenance charge
 Expensive spare parts
 Price of cars are high
WEAKNESS

12.  Developing hybrid cars
Fast growing luxury automobile sectors
 Increased percentage of new successful entrepreneurs
OPPORTUNITIES

13.  Government policies for automobile sector across the world
 Competition from other luxury automobiles brand
 Increase in labor cost
 Increase in fuel prices
THREATS

14. Automobiles
Trucks
Buses
Internal Combustion
Engines
Luxury Vehicles
PRODUCTS

15. MODELS

16. MODELS

17. UPCOMING MODELS

18. COMPETITORS