1. The Online Edge
Client
Presentation

2. DotComSecrets
We have a close partnership with
Russell Brunson and his company
DotComSecrets, one of the top online
marketing companies in the world
(revenues just under $10 mill. last
year).
Russell is a regular guest speaker at
Tony Robbins events and other large
marketing events across the world.

3. DotComSecrets

4. Online Stats

5. Online Stats
http://www.news.cornell.edu/stories/April08/InternetDivide.ws.html

6. Online Stats
• 59% access the internet on mobile devices
or laptop, up from 51% in April of 2009
• Take pictures—76% now do this,
up from 66% in April 2009
• Send or receive text messages —
72% vs. 65%
• Send or receive email— 34% vs. 25%
• Record a video— 34% vs. 19%
• Send or receive instant messages—
30% vs. 20%

7. Online Strategy
The 3 Keys to Success Online
• Targeted Traffic:
Steady/Ongoing targeted traffic from multiple
sources
• Conversions: An engaging website that
turns visitors into customers
• Repeat Sales: A system for getting the
1st, 2nd, 3rd, 4th sale and beyond plus referrals

8. Websites on Steroids

9. Websites on Steroids

10. Websites on Steroids

11. Websites on Steroids

12. Websites on Steroids

13. Email Marketing
Building first-time sales, repeat sales,
and referrals
• Create opt-in for email list
• Install backend system that can be
segmented by location
• Consulting on email plan of action
• Creation of monthly specials email
series

14. Traffic
• 30 percent of all search engine queries
contain a CITY, STATE or ZIP CODE
• 2.6 billion LOCAL searches each month
• Internet has now surpassed print Yellow
Pages and newspaper as a primary
source for local consumer service
information

15. Traffic

16. Traffic
New Research by The Kelsey Group
and ConStat Indicates 70% of U.S.
Households Now Use the Internet
When Shopping Locally for
Products and Services

17. Traffic
54% of search users have
substituted Internet/search for
the phone book

18. Keyword Research
Where is the traffic & do we focus our
efforts
• What keywords get the most traffic
• Competitive analysis
• Buyer keywords vs. DIY keywords

19. SEO Explosion
• Onsite optimization
– Domain name
– Title tags
– Meta tags
– Image tags
– Blog (with regular activity and posts
with keywords)

20. SEO Explosion
• Offsite optimization
– Search engines are a popularity contest
(think High School)
– If a lot of “popular” people say you are
cool…. you are
– If a lot of trusted, high pagerank (cool)
sites link to your site, Google and other
search engines look VERY favorably on that
– Offsite optimization is all about links
(the right kind of links)

21. SEO Explosion
• Offsite optimization – secret sauce
– Creating Content
(articles, videos, blog posts)
– Syndicating Content
(posting content to video sharing sites,
social bookmarking sites, article sites,
some social platforms etc.)

22. SEO Explosion

23. Local SEO Explosion

24. Optimization
• Offsite optimization
(focus on 5 keywords at a time)
– Web 2.0 properties created for and about Client
– 100s of backlinks from the web 2.0 sites
– 100s of additional backlinks per month
– 3 Videos created
– Distributed to all videos sharing sites
– 24 articles written over the course of the year
and posted in various places.
– All articles, videos, Web 2.0 sites will be pinged,
and social bookmarked creating hundreds of
additional links

25. SEO Explosion
• Optimization of Google Places page
• SEO package with articles and backlinking
• 100s backlinks created for your site
• 100s of additional unique anchor text
back links for each location

26. Why Ranking Matters

27. Why Facebook?

28. Why Facebook?

29. Why Facebook?

30. What should you do on Facebook?
• Be social/fun
• Go multi-media
• Run contests
• Drive traffic for events/specials

31. What is the 2nd Most Popular
Search Engine?
86% of Online Users Viewed Online
Video in July of 2011

32. Why YouTube?
• #2 most used search engine (behind Google)
• 20 hours of video uploaded every minute
• More video is uploaded in 60 days than all
3 major US networks created in 60 years
• Google LOVES video. YouTube will help
with SEO

33. What videos should you create?
• Testimonials (client interviews)
• Describe your creation
• Tea Time
• Roving reporter
• 5 FAQs
• Grand Opening Videos
• Groups – fundraising groups

34. Investment
Project Components
• Email Marketing consultation
• SEO explosion for main site
(includes creation of videos, articles, web 2.0 sites,
and onsite development including blog pages as
described in SEO section)
• Custom Lead Generation Page
• Bonus: Custom Facebook Page

35. Investment
Project Components
Total Investment:
$2,500 Set up (to create Custom Lead Generation Page)
$1,000 per month (for SEO Traffic Services)
SEO Guarantee: if after 120 days your site isn’t on page
1 for at least 1 main keyword phrase, we will keep up
our SEO Explosion activities for free until we do reach
page 1 for at least 1 main keyword phrase. SEO
Explosion portion of the project valued at $800 per
month.

36. Investment

37. Let’s Get Started!
Dominate Your
Market NOW….