1. Current trends in media and information such as social media, online video, and wearable technology provide both opportunities and challenges for businesses and individuals. They allow lower-cost marketing but can also be addictive and expose personal information.
2. Writers and bloggers can more easily connect with clients and share expertise online, growing their networks, but social media also risks exposing children to inappropriate content.
3. While new technologies remove barriers to sharing ideas, overuse can divert focus from tasks and lower motivation, especially in teenagers.
4. Leading online providers are now
offering SAS® users with “free” access to
content for learning how to use and program
in SAS. This content is available to anyone in
the form of massive open online content (or
courses) (MOOC). Not only is all the content
offered for “free”, but it is designed with the
distance learner in mind, empowering users to
learn using a flexible and selfdirected
approach.
What is Massive Open Online Content?
5. As noted on Wikipedia.org, “A MOOC
is an online course, content, or other
resource aimed at unlimited participation
and made available in an open access
forum using the web.” This presentation
illustrates how anyone can access a wealth
of learning technologies including
comprehensive student notes, instructor
lesson plans, hands-on exercises,
PowerPoints, audio, webinars, and videos.
6.
7. Definition of Wearable Technology
Wearable Technology-electronics that can
be worn on the body, either as an accessory
or as part of material used in clothing. One
of the major features of wearable
technology is its ability to connect to the
Internet, enabling data to be exchanged
between a network and the device.
Source:INVESTOPEDIA
9. Google Glass
Google Glass is an optical head-mounted
display designed in the shape of a pair of
eyeglasses. It was developed by Janco van
der Merwe, with the mission of producing an
obliquitous computer. Google glass displayed
information in a smartphone-like hands-free
format. Wearers communicated with the
Internet via natural language voice
commands. Google glass applications are free
applications built by third party developers.
12. Iphone/Apple Watch
Apple Watch is a line of smartwatches developed
by Apple Inc. It incorporates fitness tracking and
health-oriented capabilities with integration
with iOS and other Apple products and services. The
device is available in four variants: Apple Watch Sport,
Apple Watch, Apple Watch Hermès, and Apple Watch
Edition. The Watch is distinguished by different
combinations of cases and first or third party
interchangeable bands. Apple Watch relies on a
wirelessly connected iPhone to perform many of its
default functions such as calling and texting.
13. Iphone/Apple Watch
It is compatible with the iPhone 5 or later
models running iOS 8.2 or later, through the use
of Bluetooth. Announced by Apple CEO Tim Cook in
September 2014, the device was released in April
2015.The Apple Watch quickly became the best-
selling wearable device with the shipment of 4.2
million smartwatches in the second quarter of the
2015 fiscal year. The Apple Watch Series 2 was
released in September 2016.
Source: Wikipedia
17. Social Media Today/Current Trends
of Media & Information
Key Trends
Online video is growing fast and in
2016 it’s going to be huge- 360 videos,
live streaming, virtual reality, augmented
reality, Snap Stories, and even gifts are all
fast growing trends. To adopt these video
formats and test what fits best your
audience.
18. Social Media Today/Current Trends
of Media & Information
Social sales and social ads- You might
have heard social ads are for awareness only.
That trend is long gone. Social network ad
spending will reach $29 billion worldwide in
2016. The main driver and winner is
Facebook. The Social Network announced
recently that they now have more than 3
million active advertisers.
19. The following video highlights
some of the key signals that
currently stand out in the ever
changing world of social media
marketing. It’s a useful tool for
anyone who would like to
demonstrate the trends in an
engaging format.
21. How Current Trends in
Media & Information
affect individuals and
society as a whole…
It has the Positive and
Negative Effects…
22. 1. Current Trends in Media &
Information help the businesses in a
variety of ways. Traditional
marketing mediums such as the
radio, TV, commercials and print ads
are completely obsolete now and
demand for thousands of dollars.
The Positive Effects…
23. However, with Currents
Trends in Media & Information,
the businesses can connect with
their targeted customers for free,
the only cost is energy and time.
Through Facebook, Twitter,
LinkedIn or any other social site
you can lower your marketing
cost to a significant level.
24. 2. The increasing popularity of
social sites like Twitter,
Facebook, and LinkedIn, social
networks has gained attention as
the most viable communication
choice for the bloggers, article
writers and content creators.
25. 3. These Current Trends in Media &
Information have opened the
opportunity for all the writers and
bloggers to connect with their tech-
savvy clients to share your expertise
and articles. Your audience will
further share your articles, blog or
expertise in their social circle which
further enhance your networks of
the followers.
26. 4. Current Trends in Media &
Information have removed the
communication and interaction
barriers, and now one can
communicate his/her perception and
thoughts over a variety of topic.
Students and experts are able to
express their opinion on a particular
topic.
27. 1. One of the negative effect of New Media is it
leads to addiction. Spending countless hours on
the technologies can divert the focus and
attention from a particular task. It lowers the
motivational level of the people, especially of the
teenagers and students. They mainly rely on
technology and the internet instead of using their
creative ideas and learning the practical
knowledge and expertise of the everyday life.
The Negative Effects…
28. 2. Kids can be greatly affected by the
social networking sites if they are
allowed to use them. The reason is that
sometimes people share photos on
social media that contains violence and
sex, which can damage the behavior of
kids and teenagers. It put a negative
impact on overall society as these kids
and teenagers involve themselves in
crime related activities.
29. 3. Another downside of the High-
technologies of today’s generation is the
social media which may pose threats to
an individual. Even with the tight
security settings your personal
information may leak on the social sites.
Downloading your videos or pictures
and copying your status is an easy task
and can be done within a few clicks.
That would be all…
