For more information, please email uae.bc@ipsos.com

2. Business Context
• One of the largest conglomerates in United Arab Emirates
• Present across Automotive, Retail, F&B, Real Estate, Construction,
Travel, Logistics amongst other
• Growth roadmap with following objectives,
 Identify opportunities in UAE and beyond in the GCC and MENA
regions
 Develop the portfolio strategy and roll-out plan
 Develop a dynamic interface for business to refer and update
Growth roadmap for a diversified business house

3. A Customized Web portal
Demand Baseline
Inputs for Portal/Market Intelligence
Future Demand Centers
Competitive Presence
Demographic
Parameters
Business
Intelligence
Functionality of the portal
Compatibility
stop
shop
Group
Market Intelligence
Internal
Search Engine
Scientific Depiction of
Population Statistics
Location of market entities Scalable

4. Network Development
Demand CentersClient
Network development plan
Extracted from the portal designed by Ipsos Business Consulting for the client
Location of client
showrooms and workshops
Competitive Network • Real Estate
• Retail
• Industrial
• Infrastructure
• Oil and Gas
Competition

5. Retail Planning
Demographic ProfilingPopulation Distribution
Targeting, marketing and
expansion plans
Extracted from the portal designed by Ipsos Business Consulting for
the client. The color coding represents the population density
Density Distribution by Zone Parameters such as housing, car
penetration, income, population, lifestyle
index, for each zone

6. Challenges
• Client understanding of spatial representation
• Disparate sources of data / integration
• Availability of resource pool

7. Karthik Ramamurthy