Research carried out by Ipsos for PayPal in 29 countries, provides a global view of how consumers shop online, particularly focusing on where, what, and how much they shop from websites in other countries.
It reveals which consumers shop across-borders the most, and which countries they are buying from, as well as the most popular product categories for buying from foreign websites. It also provides insight into what prevents consumers from shopping online in other countries and what measures e-tailers can take to encourage more consumers to shop on their website from abroad.