One week following George Osborne’s budget announcement Ipsos MORI’s new Political Monitor show his satisfaction ratings have fallen compared to one month ago. Three in five (60%) say they are dissatisfied with the performance of Mr Osborne (up 14 points from February) compared to one in four (27%) who say they are satisfied (down 13 points). This equals George Osborne’s worst performance in March 2013. Mr Osborne still has the backing of most of his party with three in five (58%) Conservative supporters saying they are satisfied with the Chancellor (although 31% are dissatisfied).

1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
March 2016
POLITICAL MONITOR

2. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS

3. 3Political Monitor | March 2016 | Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,023 British adults 18+, 19th – 22nd March 2016; Headline Voting Intention: all 9/10 certain to vote and always/usually/it depends
vote in General Elections = 752. Headline voting intention is based on a method that would have given most accurate results in the 2015
GE; this is an interim measure whilst our internal review is carried out.
Voting Intention
36%
35%
12%
3%
9%
5%
ALL GIVING A VOTING INTENTION HEADLINE VOTING INTENTION
CONSERVATIVE LEAD = +1 CONSERVATIVE LEAD = +2
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
36%
34%
11%
3%
10%
6%

4. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 4
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS

5. 5Political Monitor | March 2016 | Final | Public
24%
36%
41%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS / LEADER OF
UKIP?
Source: Ipsos MORI Political Monitor
Base: 1,023 British adults 18+, 19th – 22nd March 2016 When asked about Nigel Farage and Tim Farron the sample was split sampled with 521 and 502
British adults 18+ asked about each respectively. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
35%
46%
19%
34%
59%
7%
38%
40%
22%
32%
61%
7%
-5%
swing from February 2016
+5%
swing from February 2016
+6.5%
swing from February 2016
+1%
swing from February 2016
-1.5%
swing from February 2016
-25 Net -11 Net -2 Net -12 Net -29 Net
SATISFIED 34% SATISFIED 35% SATISFIED 38% SATISFIED 24% SATISFIED 32%
DISSATISFIED 59% DISSATISFIED 46% DISSATISFIED 40% DISSATISFIED 36% DISSATISFIED 61%

6. 6Political Monitor | March 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS
JOB AS … ?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Satisfaction with Party leaders Feb’09 – Mar’16
0
10
20
30
40
50
60
Feb-09
Jul-09
Dec-09
May-10
Oct-10
Mar-11
Aug-11
Jan-12
Jun-12
Nov-12
Apr-13
Sep-13
Feb-14
Jul-14
Dec-14
May-15
Oct-15
Mar-16
CAMERON FARAGE CORBYN FARRON
34%
38%
35%
24%

7. 7Political Monitor | March 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
NUMBER OF MONTHS FROM BECOMING PRIME MINISTER
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

8. 8Political Monitor | March 2016 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB AS LEADER OF
THE CONSERVATIVE PARTY / AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
David Cameron (satisfaction)
34%
59%
7%
March 2016 MAY 2006 –March 2016
0
10
20
30
40
50
60
70
May-06
Jul-06
Sep-06
Nov-06
Apr-07
Jun-07
Aug-07
Oct-07
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
Apr-15
Jun-15
Sep-15
Nov-15
Jan-16
Mar-16
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 34%
DISSATISFIED 59%
DON’T KNOW 7%
Net = -25
Dissatisfied
Satisfied

9. 9Political Monitor | March 2016 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB AS LEADER OF
THE CONSERVATIVE PARTY/AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: 297 Conservative supporters 18+ 19th – 22nd March 2016
David Cameron (satisfaction among Tory supporters)
March 2016 MAY 2006 –March 2016
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
68%
21%
11%
0
10
20
30
40
50
60
70
80
90
100
May06
Aug06
Jan07
Jun07
Sep07
Jan08
Apr08
Jul08
Oct-08
Jan-09
Apr-09
Jul-09
Oct-09
Jan-10
Apr-10
Jul-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr15
Jul-15
Nov-15
Feb-16
SATISFIED 68%
DISSATISFIED 21%
DON’T KNOW 11%
Net = +47
Satisfied
Dissatisfied

10. 10Political Monitor | March 2016 | Final | Public
0
10
20
30
40
50
60
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
SATISFIED 35%
DISSATISFIED 46%
DON’T KNOW 19%
Net = -11
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
Jeremy Corbyn (satisfaction)
March 2016 SEPTEMBER 2015 – March 2016
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
35%
46%
19%
Satisfied
Dissatisfied

11. 11Political Monitor | March 2016 | Final | Public
0
10
20
30
40
50
60
70
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
SATISFIED 59%
DISSATISFIED 28%
DON’T KNOW 13%
Net = -2159%
28%
13%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 303 Labour supporters 18+, 19th – 22nd March 2016
Jeremy Corbyn (satisfaction amongst Labour supporters)
March 2016 SEPTEMBER 2015 – March 2016
Satisfied
Dissatisfied

12. 12Political Monitor | March 2016 | Final | Public
0
5
10
15
20
25
30
35
40
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
SATISFIED 24%
DISSATISFIED 36%
DON’T KNOW 40%
Net = -12
24%
36%
40%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political MonitorBase: 502 British adults 18+, 19th – 22nd March 2016
Tim Farron (satisfaction)
March 2016 SEPTEMBER 2015 – March 2016
Satisfied
Dissatisfied

13. 13Political Monitor | March 2016 | Final | Public
0
10
20
30
40
50
60
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
SATISFIED 38%
DISSATISFIED 40%
DON’T KNOW 22%
Net = -2
38%
40%
22%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB AS LEADER OF THE
UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political MonitorBase: 521 British adults 18+, 19th – 22nd March 2016
Nigel Farage (satisfaction)
March 2016 MARCH 2013 – March 2016
Satisfied
Dissatisfied

14. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 14
ECONOMIC
OPTIMISM

15. 15Political Monitor | March 2016 | Final | Public
0
10
20
30
40
50
60
70
80
Apr-04
Aug-04
Dec-04
Apr-05
Aug-05
Jan-06
May-06
Oct-06
Apr-07
Aug-07
Jan-08
May-08
Sep-08
Jan-09
May-09
Sep-09
Jan-10
May-10
Oct-10
Feb-11
Jun-11
Oct-11
Feb-12
Jun-12
Oct-12
Feb-13
Jun-13
Oct-13
Feb-14
Jun-14
Oct-14
Feb-15
Jun-15
Nov-15
Mar-16
IMPROVE 23%
STAY THE SAME 32%
GET WORSE 40%
DON’T KNOW 5%
EOI = -17
23%
32%
40%
5%
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
Economic Optimism Index
March 2016

16. 16Political Monitor | March 2016 | Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
The Ipsos MORI Economic Optimism Index
-80
-60
-40
-20
0
20
40
Feb1998
Sep1998
Apr1999
Nov1999
Jun2000
Jan2001
Aug2001
Mar2002
Oct2002
May2003
Dec2003
Jul2004
Feb2005
Sep2005
Apr2006
Nov2006
Jun2007
Jan2008
Aug2008
Mar2009
Oct2009
May2010
Dec2010
Jul2011
Feb2012
Sep2012
Apr2013
Nov2013
Jun2014
Jan2015
Aug2015
Mar2016
-17

17. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 17
EUROPE

18. 18Political Monitor | March 2016 | Final | Public
49%
41%
8%2%
*%
43%
36%
20%
2%
*%
QA) ALL GIVING A VOTING INTENTION
QA/B COMBINED) ALL GIVING A VOTING
INTENTION
QA) AS YOU MAY KNOW THE UNITED KINGDOM WILL HAVE A REFERENDUM ON ITS MEMBERSHIP OF
THE EUROPEAN UNION ON THE 23RD OF JUNE THIS YEAR. HOW WILL YOU VOTE ON THE QUESTION –
SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE
EUROPEAN UNION?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
European Referendum voting intention
REMAIN
LEAVE
UNDECIDED
WOULD NOT VOTE
REFUSED
QB TO ALL UNDECIDED/REFUSED) WHICH WAY WOULD YOU BE MOST INCLINED TO VOTE?

19. 19Political Monitor | March 2016 | Final | Public
HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO REMAIN / LEAVE THE EUROPEAN UNION OR IS
THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political MonitorBase: All expressing an opinion on how they will vote 928 British adults 18+, 19th – 22nd March 2016
Have the EU referendum voters decided yet?
57% 58%
63% 64%
40% 39%
35% 33%
3% 3% 2% 3%
0%
10%
20%
30%
40%
50%
60%
70%
Oct
2015
Nov
2015
Dec
2015
Jan
2016
Feb
2016
Mar
2016
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW

20. 20Political Monitor | March 2016 | Final | Public
WHICH OF THESE HAS BEEN MORE IMPORTANT IN YOUR DECISION TO VOTE TO REMAIN IN / LEAVE THE
EUROPEAN UNION? BECAUSE YOU ARE HOPEFUL FOR THE FUTURE IF THE REMAIN IN / LEAVE SIDE WINS,
OR BECAUSE YOU ARE FEARFUL FOR THE FUTURE IF THE REMAIN IN / LEAVE SIDE LOSES?
Source: Ipsos MORI Political MonitorBase: All expressing an opinion on how they will vote 928 British / All saying Remain (541) and all saying Leave (387) adults 18+, 19th – 22nd March 2016
Are voters hopeful or fearful for the future?
51%
39%
5%
5%
All expressing an opinion
on how they will vote
HOPEFUL FOR THE FUTURE FEARFUL FOR THE FUTURE NEITHER DON’T KNOW
54%39%
4%3%
48%
39%
6%
7%
All voting Remain All voting Leave

21. 21Political Monitor | March 2016 | Final | Public
AS YOU MAY KNOW DAVID CAMERON IS CAMPAIGNING FOR BRITAIN TO REMAIN WITHIN THE
EUROPEAN UNION. IF BRITAIN VOTES TO LEAVE THE EUROPEAN UNION, DO YOU THINK THAT DAVID
CAMERON SHOULD RESIGN AS PRIME MINISTER OR SHOULD HE CONTINUE BEING PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
What future for David Cameron?
48%
44%
1%
8%
RESIGN AS PRIME MINISTER CONTINUE AS PRIME MINISTER NEITHER DON’T KNOW

22. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 22
CHANCELLOR

23. 23Political Monitor | March 2016 | Final | Public
27%
60%
13%
CAN YOU TELL ME WHETHER YOU ARE SATISFIED OR DISSATISFIED WITH THE WAY GEORGE OSBORNE IS
DOING HIS JOB AS CHANCELLOR OF THE EXCHEQUER?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
George Osborne (satisfaction)
March 2016 JUNE 2010 –March 2016
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 27%
DISSATISFIED 60%
DON’T KNOW 13%
Net = -33
Dissatisfied
Satisfied
0
10
20
30
40
50
60
70
Jun-10
Mar-11
Dec-11
Apr-12
Mar-13
Apr-14
Mar-15
Jul-15
Nov-15
Feb-16
Mar-16

24. 24Political Monitor | March 2016 | Final | Public
66%
44%
67%
52%
45% 45%
34%
39%
44%
42%
37%
39%
36%37%
18%
31%
17%
24%
28%
38%
34%
52%
44%
56%
45%
42%
48%
52%
34%
41%
55%
57%
48%
46%
49%
47%
42%
32%
28%
36%
40%
36%
38%
28%27%
47%
43%44%
35%
40%
27%
0
10
20
30
40
50
60
70
80
Mar-76
Mar-77
Apr-78
Jul-80
Mar-82
Jun-83
Mar-85
Mar-86
Mar-87
Mar-88
Mar-89
Mar-90
Mar-91
Mar-92
Mar-93
Dec-93
Dec-94
Nov-95
Dec-95
Nov-96
Dec-96
Jul-97
Feb-98
Mar-98
Mar-99
Feb-00
Mar-00
Jul-00
Sep-00
Nov-00
Mar-01
Apr-02
Apr-03
Mar-04
Nov-05
Feb-06
Dec-06
Apr-07
Mar-08
Mar-10
Jun-10
Mar-11
Dec-11
Apr-12
Mar-13
Apr-14
Mar-15
Jul-15
Nov-15
Feb-16
Mar-16
CAN YOU TELL ME WHETHER YOU ARE SATISFIED OR DISSATISFIED WITH THE WAY GEORGE OSBORNE IS
DOING HIS JOB AS CHANCELLOR OF THE EXCHEQUER?
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
George Osborne (satisfaction)
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
% saying ‘satisfied’
Healey MajorHowe Lawson Lamont Clarke Brown Darling Osborne

25. 25Political Monitor | March 2016 | Final | Public
ON BALANCE DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENT: IN THE LONG TERM,
THIS GOVERNMENT’S POLICIES WILL IMPROVE THE STATE OF BRITAIN’S ECONOMY
Source: Ipsos MORI Political MonitorBase: 1,023 British adults 18+, 19th – 22nd March 2016
Does the government have the right policies for
6
7
5
8
47
39
47
49
46
53
48
43
Mar-12
Mar-15
Nov-15
Mar-16
AGREE DISAGREE DON’T KNOW
Britain’s economy?

26. 26Political Monitor | March 2016 | Final | Public
AS YOU MAY KNOW, THE GOVERNMENT ANNOUNCED ITS 2016 BUDGET LAST WEEK. FROM WHAT YOU
KNOW OR HAVE HEARD, DO YOU THINK THE BUDGET PROPOSALS ARE A GOOD OR BAD THING…?
Budget proposals
22
17
24
35
38
40
43
45
35
Apr-14
Jul-15
Mar-16
19
10
17
33
44
53
48
46
30
Apr-14
Jul-15
Mar-16
29%
53%
18%
For the next generation For you personally
For the country
GOOD THING BAD THING DON’T KNOW
Base: 1,023 British adults 18+, 19th – 22nd March 2016

27. 27Political Monitor | March 2016 | Final | Public
PLEASE CAN YOU TELL ME WHETHER YOU SUPPORT OR OPPOSE THE FOLLOWING POLICIES?
Policy support
Putting a new tax on soft drinks high in sugar (for
example, the tax on a standard sized can could
be between 6-8p depending on the level of
sugar)
Cutting disability benefits for those who need
help with daily living, for example who need
aids like specialist toilet seats or grab rails
69%
26%
5% 13%
84%
3%
SUPPORT OPPOSE DON’T KNOW
Base: 1,023 British adults 18+, 19th – 22nd March 2016

28. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
28
March 2016
POLITICAL MONITOR