This document summarizes the results of an Ipsos MORI political monitor survey conducted in April 2016 among British adults. Key findings include: - Voting intention shows the Conservative party leading Labour by 1-3% depending on question wording. UKIP receives 11% support. - Satisfaction with David Cameron and Jeremy Corbyn as party leaders is low, with net satisfaction of -19 and -5 respectively. Satisfaction is higher among supporters of each party. - On the upcoming EU referendum, 49% would vote Remain, 39% would vote Leave, and 8% are undecided.

1. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Ipsos MORI
APRIL 2016 POLITICAL MONITOR

2. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 2
VOTING
INTENTIONS

3. 3Political Monitor | March 2016 | Final | Public
HOW WOULD YOU VOTE IF THERE WERE A GENERAL ELECTION TOMORROW?
Source: Ipsos MORI Political Monitor
Base: 1,026 British adults 18+, 16th – 18th April 2016; Headline Voting Intention: all 9/10 certain to vote and always/usually/it depends vote
in General Elections = 781. Headline voting intention is based on a method that would have given most accurate results in the 2015 GE; this
is an interim measure whilst our internal review is carried out.
Voting Intention
38%
37%
9%
4%
6%
6%
ALL GIVING A VOTING INTENTION HEADLINE VOTING INTENTION
CONSERVATIVE LEAD = +1 CONSERVATIVE LEAD = +3
CONSERVATIVE
LABOUR
UKIP
GREEN
LIB DEM
OTHER
38%
35%
11%
3%
6%
7%

4. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 4
SATISFACTION WITH THE
GOVERNMENT AND
PARTY LEADERS

5. 5Political Monitor | March 2016 | Final | Public
21%
29%
50%
32%
38%
29%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY…. IS RUNNING THE COUNTRY / DOING HIS JOB
AS PRIME MINISTER /LEADER OF THE LABOUR PARTY/LEADER OF THE LIBERAL DEMOCRATS / LEADER OF
UKIP?
Source: Ipsos MORI Political Monitor
Base: 1,026 British adults 18+, 16th – 18th April 2016 When asked about Nigel Farage and Tim Farron the sample was split sampled with 509 and 517
British adults 18+ asked about each respectively. Swing is calculated as the average of change in % “satisfied” and % “dissatisfied
Satisfaction with leaders and the Government
33%
59%
8%
+3%
swing from March 2016
+3%
swing from March 2016
-2%
swing from March 2016
+2%
swing from March 2016
+1.5%
swing from February 2016
-19 Net -5 Net -6 Net -8 Net -26 Net
SATISFIED 37% SATISFIED 38% SATISFIED 32% SATISFIED 21% SATISFIED 33%
DISSATISFIED 56% DISSATISFIED 43% DISSATISFIED 38% DISSATISFIED 29% DISSATISFIED 59%
37%
56%
8%
38%
43%
19%
David Cameron Jeremy Corbyn Nigel Farage Tim Farron The Government

6. 6Political Monitor | March 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS RUNNING THE COUNTRY / DOING HIS
JOB AS … ?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Satisfaction with Party leaders Feb’09 – Apr’16
0
10
20
30
40
50
60
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Aug-10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
Apr-15
Jun-15
Aug-15
Oct-15
Dec-15
Feb-16
Apr-16
CAMERON FARAGE CORBYN FARRON
37%
32%
38%
21%

7. 7Political Monitor | March 2016 | Final | Public
HOW SATISFIED OR DISSATISFIED ARE YOU WITH THE WAY … IS DOING HIS JOB AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: c.1,000 British adults each month
Net satisfaction with Prime Ministers
CAMERON BROWN MAJOR BLAIR THATCHER
Netsatisfaction
NUMBER OF MONTHS FROM BECOMING PRIME MINISTER
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone

8. 8Political Monitor | March 2016 | Final | Public
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB AS LEADER OF
THE CONSERVATIVE PARTY / AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
David Cameron (satisfaction)
37%
56%
8%
April 2016 May 2006 –April 2016
0
10
20
30
40
50
60
70
May-06
Jul-06
Sep-06
Nov-06
Apr-07
Jun-07
Aug-07
Oct-07
Jan-08
Mar-08
May-08
Jul-08
Sep-08
Nov-08
Jan-09
Mar-09
May-09
Jul-09
Sep-09
Nov-09
Jan-10
Mar-10
May-10
Jul-10
Oct-10
Dec-10
Feb-11
Apr-11
Jun-11
Aug-11
Oct-11
Dec-11
Feb-12
Apr-12
Jun-12
Aug-12
Oct-12
Dec-12
Feb-13
Apr-13
Jun-13
Aug-13
Oct-13
Dec-13
Feb-14
Apr-14
Jun-14
Aug-14
Oct-14
Dec-14
Feb-15
Apr-15
Jun-15
Sep-15
Nov-15
Jan-16
Mar-16
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
SATISFIED 37%
DISSATISFIED 56%
DON’T KNOW 8%
Net = -19
Dissatisfied
Satisfied
Aprl-16

9. 9Political Monitor | March 2016 | Final | Public
71%
24%
5%
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY DAVID CAMERON IS DOING HIS JOB AS LEADER OF
THE CONSERVATIVE PARTY/AS PRIME MINISTER?
Source: Ipsos MORI Political MonitorBase: 317 Conservative supporters 18+, 16th – 18th April 2016
David Cameron (satisfaction among Tory supporters)
April 2016 May 2006 –April 2016
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
0
10
20
30
40
50
60
70
80
90
100
May06
Jul06
Oct06
Jan07
May07
Jul07
Sep07
Dec07
Feb08
Apr08
Jun08
Aug08
Oct-08
Dec-08
Feb-09
Apr-09
Jun-09
Aug-09
Oct-09
Dec-09
Feb-10
Apr-10
Jun-10
Sep-10
Jan-11
Mar-11
May-11
Jul-11
Sep-11
Nov-11
Jan-12
Mar-12
May-12
Jul-12
Sep-12
Nov-12
Jan-13
Mar-13
May-13
Jul-13
Sep-13
Nov-13
Jan-14
Mar-14
May-14
Jul-14
Sep-14
Nov-14
Jan-15
Mar-15
Apr-15
Jul-15
Oct-15
Dec-15
Feb-16
Apr-16
SATISFIED 71%
DISSATISFIED 24%
DON’T KNOW 5%
Net = +47
Satisfied
Dissatisfied

10. 10Political Monitor | March 2016 | Final | Public
38%
43%
19%
0
10
20
30
40
50
60
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
SATISFIED 38%
DISSATISFIED 43%
DON’T KNOW 19%
Net = -5
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Jeremy Corbyn (satisfaction)
April 2016 September 2015 – April 2016
Note: Data collected prior to February 2008 was collected via face-to-face methodology; data collected from February 2008 was via telephone
Satisfied
Dissatisfied

11. 11Political Monitor | March 2016 | Final | Public
66%
24%
10%
0
10
20
30
40
50
60
70
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
SATISFIED 66%
DISSATISFIED 24%
DON’T KNOW 10%
Net = +42
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY JEREMY CORBYN IS DOING HIS JOB AS LEADER OF
THE LABOUR PARTY?
Source: Ipsos MORI Political MonitorBase: 336 Labour supporters 18+, 16th – 18th April 2016
Jeremy Corbyn (satisfaction amongst Labour supporters)
April 2016 September 2015 – April 2016
Satisfied
Dissatisfied

12. 12Political Monitor | March 2016 | Final | Public
21%
29%
50%
0
5
10
15
20
25
30
35
40
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
SATISFIED 21%
DISSATISFIED 29%
DON’T KNOW 50%
Net = -8
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY TIM FARRON IS DOING HIS JOB AS LEADER OF THE
LIBERAL DEMOCRATS?
Source: Ipsos MORI Political MonitorBase: 517 British adults 18+, 16th – 18th April 2016
Tim Farron (satisfaction)
April 2016 September 2015 – April 2016
Satisfied
Dissatisfied

13. 13Political Monitor | March 2016 | Final | Public
32%
38%
29%
0
10
20
30
40
50
60
Mar-13
Apr-13
May-13
Jun-13
Jul-13
Aug-13
Sep-13
Oct-13
Nov-13
Dec-13
Jan-14
Feb-14
Mar-14
Apr-14
May-14
Jun-14
Jul-14
Aug-14
Sep-14
Oct-14
Nov-14
Dec-14
Jan-15
Feb-15
Mar-15
Apr-152
Apr-15
Jun-15
Jul-15
Sep-15
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Aprl-16
SATISFIED 32%
DISSATISFIED 38%
DON’T KNOW 29%
Net = -6
ARE YOU SATISFIED OR DISSATISFIED WITH THE WAY NIGEL FARAGE IS DOING HIS JOB AS LEADER OF THE
UNITED KINGDOM INDEPENDENCE PARTY?
Source: Ipsos MORI Political MonitorBase: 509 British adults 18+, 16th – 18th April 2016
Nigel Farage (satisfaction)
April 2016 March 2013 – April 2016
Satisfied
Dissatisfied

14. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 14
ECONOMIC
OPTIMISM

15. 15Political Monitor | March 2016 | Final | Public
25%
31%
33%
10%
0
10
20
30
40
50
60
70
80
Jan-04
May-04
Sep-04
Jan-05
May-05
Sep-05
Feb-06
Jun-06
Nov-06
May-07
Sep-07
Feb-08
Jun-08
Oct-08
Feb-09
Jun-09
Oct-09
Feb-10
Jun-10
Nov-10
Mar-11
Jul-117
Nov-11
Mar-12
Jul-12
Nov-12
Mar-13
Jul-13
Nov-13
Mar-14
Jul-14
Nov-14
Mar-15
Jul-15
Dec-15
Aprl-16
IMPROVE 25%
STAY THE SAME 31%
GET WORSE 33%
DON’T KNOW 10%
EOI = -8
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Economic Optimism Index
April 2016

16. 16Political Monitor | March 2016 | Final | Public
DO YOU THINK THAT THE GENERAL ECONOMIC CONDITION OF THE COUNTRY WILL IMPROVE, STAY THE
SAME OR GET WORSE OVER THE NEXT 12 MONTHS?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
The Ipsos MORI Economic Optimism Index
-80
-60
-40
-20
0
20
40
Apr1998
Aug1998
Dec1998
Apr1999
Aug1999
Dec1999
Apr2000
Aug2000
Dec2000
Apr2001
Aug2001
Dec2001
Apr2002
Aug2002
Dec2002
Apr2003
Aug2003
Dec2003
Apr2004
Aug2004
Dec2004
Apr2005
Aug2005
Dec2005
Apr2006
Aug2006
Dec2006
Apr2007
Aug2007
Dec2007
Apr2008
Aug2008
Dec2008
Apr2009
Aug2009
Dec2009
Apr2010
Aug2010
Dec2010
Apr2011
Aug2011
Dec2011
Apr2012
Aug2012
Dec2012
Apr2013
Aug2013
Dec2013
Apr2014
Aug2014
Dec2014
Apr2015
Aug2015
Dec2015
Apr2016
-8

17. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 17
EUROPE

18. 18Political Monitor | March 2016 | Final | Public
49%
39%
8% 3%
*%
43%
35%
19%
3%
*%
QA) ALL GIVING A VOTING INTENTION
QA/B COMBINED) ALL GIVING A VOTING
INTENTION
QA) AS YOU MAY KNOW THE UNITED KINGDOM WILL HAVE A REFERENDUM ON ITS MEMBERSHIP OF
THE EUROPEAN UNION ON THE 23RD OF JUNE THIS YEAR. HOW WILL YOU VOTE ON THE QUESTION –
SHOULD THE UNITED KINGDOM REMAIN A MEMBER OF THE EUROPEAN UNION OR LEAVE THE
EUROPEAN UNION?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
European Referendum voting intention
REMAIN
LEAVE
UNDECIDED
WOULD NOT VOTE
REFUSED
QB) TO ALL UNDECIDED/REFUSED) WHICH WAY WOULD YOU BE MOST INCLINED TO VOTE?

19. 19Political Monitor | March 2016 | Final | Public
HAVE YOU DEFINITELY DECIDED TO VOTE FOR BRITAIN TO REMAIN / LEAVE THE EUROPEAN UNION OR IS
THERE A CHANCE YOU MAY CHANGE YOUR MIND BEFORE YOU VOTE?
Source: Ipsos MORI Political MonitorBase: All expressing an opinion on how they will vote 927 British adults 18+, 16th – 18th April 2016
Have the EU referendum voters decided yet?
57% 58%
63% 64%
69%
40% 39%
35% 33%
28%
3% 3% 2% 3% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Oct
2015
Nov
2015
Dec
2015
Jan
2016
Feb
2016
Mar
2016
Apr
2016
DEFINITELY DECIDED MAY CHANGE MIND DON’T KNOW

20. 20Political Monitor | March 2016 | Final | Public
49%
46%
5%
AS YOU MAY KNOW, THE PRESIDENT OF THE UNITED STATES, BARACK OBAMA, WILL BE VISITING BRITAIN IN THE
COMING DAYS. HE IS EXPECTED TO SAY IN REGARDS TO THE REFERENDUM ON BRITISH MEMBERSHIP OF THE EU THAT
IT IS A MATTER FOR THE BRITISH PEOPLE TO DECIDE, BUT THAT THE UNITED STATES SUPPORTS A STRONG UK IN THE
EUROPEAN UNION.
DO YOU THINK HE SHOULD OR SHOULD NOT EXPRESS A VIEW ON WHETHER THE UNITED KINGDOM SHOULD STAY IN
THE EU?
Source: Ipsos MORI Political Monitor
Image: Pete Souza, Obama-Biden Transition Project (2008)Base: 1,026 British adults 18+, 16th – 18th April 2016
Britons’ views on President Obama’s intervention
SHOULD SHOULD NOT DON’T KNOW

21. 21Political Monitor | March 2016 | Final | Public
AND HOW IMPORTANT, IF AT ALL, WILL PRESIDENT OBAMA’S VIEW BE ON HOW YOU DECIDE TO VOTE
ON THE REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EU?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Importance of Obama’s statement
4%
11%
21%
62%
2%
VERY IMPORTANT FAIRLY IMPORTANT
NOT VERY
IMPORTANT
NOT AT ALL
IMPORTANT DON’T KNOW

22. 22Political Monitor | March 2016 | Final | Public
LOOKING AHEAD TO THE REFERENDUM ON BRITAIN’S MEMBERSHIP OF THE EUROPEAN UNION ON JUNE 23RD, WHICH,
IF ANY, ISSUES DO YOU THINK WILL BE VERY IMPORTANT TO YOU IN HELPING YOU DECIDE WHICH WAY TO VOTE?
AND WHICH OF THESE ISSUES, IF ANY, THAT YOU MENTIONED IS THE MOST IMPORTANT TO YOU IN HELPING YOU
DECIDE WHICH WAY TO VOTE?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Issues important to EU voting
12
10
1
1
0
1
1
1
1
2
1
2
2
4
3
4
7
14
18
8
10
5
5
5
6
6
7
7
8
8
8
9
11
11
12
14
27
32
Don’t know
Nothing/none
Impact on public services/housing
Britain’s status in the world
Ability of British citizens to live/work in other EU countries
Ability to travel in the EU
Impact on me personally
Britain’s relationship with other countries
Number of refugees coming to Britain to claim asylum
Impact on the rights of British workers
Regulations by EU on British businesses
Impact on British national security
Cost of EU membership fees
Britain’s ability to trade with countries in EU
Impact on British jobs
Cost of EU immigration on Britain’s welfare system
Britain’s ability to make its own laws
Number of immigrants coming into Britain
Impact on Britain’s economy
All issues
Most important issue
Unprompted – top responses only

23. 23Political Monitor | March 2016 | Final | Public
YOU SAID THAT YOU WOULD VOTE FOR THE UK TO REMAIN IN/LEAVE THE EU. NOW THINKING ABOUT
THE ISSUE YOU SAID WAS MOST IMPORTANT TO YOU, IF YOU WERE PERSUADED THAT ON THAT ISSUE IT
WOULD BE BEST FOR BRITAIN TO LEAVE/STAY IN THE EU, HOW LIKELY, IF AT ALL, WOULD YOU BE TO
CHANGE YOUR MIND AND VOTE TO LEAVE/REMAIN IN THE EU?
Source: Ipsos MORI Political MonitorBase: British adults 18+ expressing an EU voting intention and an important reason (457 remain supporters, 327 leave), 16th – 18th April 2016
Could people be persuaded to change their vote?
7%
27%
25%
36%
4%
WOULD DEFINITELY
CHANGE MY VOTE
WOULD PROBABLY
CHANGE MY VOTE
WOULD PROBABLY NOT
CHANGE MY VOTE
WOULD DEFINITELY NOT
CHANGE MY VOTE DON’T KNOW
5%
21%
20%
50%
4%
Remain voters Leave voters

24. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION) 24
LEADER IMAGE

25. 25Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID
CAMERON?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Leader image – David Cameron
23%
37%
41%
44%
46%
48%
52%
53%
65%
70%
74%
More honest than most politicians
Has sound judgement
Has got a lot of personality
More style than substance
Understands the problems facing Britain
Good in a crisis
Has a clear vision for Britain
Capable leader
Patriotic
Out of touch with ordinary people
Looks after some sections of society more than others

26. 26Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO JEREMY
CORBYN?
Source: Ipsos MORI Political MonitorBase: 1,026 British adults 18+, 16th – 18th April 2016
Leader image – Jeremy Corbyn
17%
19%
27%
28%
31%
33%
39%
42%
47%
48%
55%
More style than substance
Good in a crisis
Capable leader
Has got a lot of personality
Has sound judgement
Out of touch with ordinary people
Has a clear vision for Britain
Patriotic
More honest than most politicians
Understands the problems facing Britain
Looks after some sections of society more than others

27. 27Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO NIGEL FARAGE?
Source: Ipsos MORI Political MonitorBase: 509 British adults 18+, 16th – 18th April 2016
Leader image – Nigel Farage
15%
21%
24%
36%
36%
41%
44%
45%
54%
57%
61%
Good in a crisis
Has sound judgement
Capable leader
Understands the problems facing Britain
More honest than most politicians
Out of touch with ordinary people
More style than substance
Has a clear vision for Britain
Looks after some sections of society more than others
Has got a lot of personality
Patriotic

28. 28Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO TIM FARRON?
Source: Ipsos MORI Political MonitorBase: 517 British adults 18+, 16th – 18th April 2016
Leader image – Tim Farron
9%
13%
14%
16%
17%
19%
19%
20%
22%
25%
26%
Good in a crisis
Has got a lot of personality
More style than substance
Capable leader
Has sound judgement
More honest than most politicians
Has a clear vision for Britain
Out of touch with ordinary people
Understands the problems facing Britain
Looks after some sections of society more than others
Patriotic

29. 29Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID
CAMERON / JEREMY CORBYN / NIGEL FARAGE / TIM FARRON?
Source: Ipsos MORI Political Monitor
Base: 1,026 British adults 18+, 16th – 18th April 2016 for Cameron and Corbyn; 509 British adults 18+ for Farage; 517 British adults 18+ for
Farron
Leader image – positive traits
16%
9%
17%
22%
13%
26%
19%
19%
24%
15%
21%
36%
57%
61%
36%
45%
27%
19%
31%
48%
28%
42%
47%
39%
53%
48%
37%
46%
41%
65%
23%
52%
Capable leader
Good in a crisis
Has sound judgement
Understands the problems facing Britain
Has got a lot of personality
Patriotic
More honest than most politicians
Has a clear vision for Britain
CAMERON
CORBYN
FARAGE
FARRON

30. 30Political Monitor | March 2016 | Final | Public
I AM GOING TO READ OUT SOME THINGS BOTH FAVOURABLE AND UNFAVOURABLE THAT HAVE BEEN
SAID ABOUT VARIOUS POLITICIANS. WHICH OF THESE, IF ANY, DO YOU THINK APPLY TO DAVID
CAMERON / JEREMY CORBYN / NIGEL FARAGE / TIM FARRON?
Source: Ipsos MORI Political Monitor
Base: 1,026 British adults 18+, 16th – 18th April 2016 for Cameron and Corbyn; 509 British adults 18+ for Farage; 517 British adults 18+ for
Farron
Leader image – negative traits
25%
20%
14%
54%
41%
44%
55%
33%
17%
74%
70%
44%
Looks after some sections of society more than others
Out of touch with ordinary people
More style than substance
CAMERON
CORBYN
FARAGE
FARRON

31. Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
31
April 2016
POLITICAL MONITOR