Our Issues Index Election Special shows how the issues of concern to Britons have shaped results in previous UK general elections.

1. Contacts: Gideon.Skinner@ipsos.com
Jerry.Latter@ipsos.com
020 7347 3000
April 2015 – Election special

2. 2
What do you see as the most/other important issues facing Britain today?
c. 1,000 British adults aged 18+
* - Prior to October 2014 Immigration and race relations were combined in a single code.
Source: Ipsos MORI Issues Index
0%
10%
20%
30%
40%
50%
60%
70%
NHS
Unemployment
Education
Economy
Crime
Immigration*
1997 Election:
NHS top issue
1992 Election:
Unemployment
top issue
2001 Election:
NHS top issue
(with Foot and
Mouth)
2005 Election:
NHS top issue
2010 Election:
Economy top
issue
2015 Election:
NHS top issue

3. 3
What do you see as the most/other important issues facing Britain today?
Issues Index data: c. 1,000 British adults aged 18+
Best Party on the issues source: 1,080 GB adults aged 18+ - fieldwork 30th March 1992
Voting intention source: c.1,000 GB adults aged 18+
Source: Ipsos MORI Issues Index
0%
10%
20%
30%
40%
50%
60%
70%
NHS
Unemployment
Education
Economy
Crime
Immigration*
1997 Election:
NHS top issue
1992 Election:
Unemployment
top issue
2001 Election:
NHS top issue
2005 Election:
NHS top issue
2010 Election:
Economy top
issue
2015 Election:
Immigration top
issue?
53
41
32
27
11
10
10
9
8
8
Unemployment
The NHS
Economy
Education/schools
Crime/Law and order
EU
Pollution/environment
Housing
Prices/inflation
Pensions/social security
Unemployment % 20 46
Healthcare % 26 49
Managing the economy % 36 31
Education % 23 41
Con Lab LD Oth

4. 4
What do you see as the most/other important issues facing Britain today?
Issues Index data: c. 1,000 British adults aged 18+.
Best party on issues source: 1,114 GB adults aged 18+ - fieldwork 8th April1997
Voting intention source: c. 1,000 GB adults aged 18+
Source: Ipsos MORI Issues Index
0%
10%
20%
30%
40%
50%
60%
70%
NHS
Unemployment
Education
Economy
Crime
Immigration*
1997 Election:
NHS top issue
1992 Election:
Unemployment
top issue
2001 Election:
NHS top issue
2005 Election:
NHS top issue
2010 Election:
Economy top
issue
2015 Election:
Immigration top
issue?
63
54
43
28
27
22
17
7
5
4
The NHS
Education/schools
Unemployment
Common Market/EU
Crime/Law and order
Economy
Pensions/Social security
Housing
Individual behaviour
Taxation
Healthcare % 15 47
Education % 21 40
Europe % 25 24
Unemployment % 18 42
Law and Order % 28 29
Con Lab LD Oth

5. 5
What do you see as the most/other important issues facing Britain today?
Issues Index data: c. 1,000 British adults aged 18+.
Best party on issues source: c.1,000 GB adults aged 18+ - fieldwork 8th April1997
Voting intention source: c. 1,000 GB adults aged 18+
Source: Ipsos MORI Issues Index
0%
10%
20%
30%
40%
50%
60%
70%
NHS
Unemployment
Education
Economy
Crime
Immigration*
1997 Election:
NHS top issue
1992 Election:
Unemployment
top issue
2001 Election:
NHS top issue
2005 Election:
NHS top issue
2010 Election:
Economy top
issue
2015 Election:
Immigration top
issue?
41
41
32
19
16
14
12
10
8
7
Foot and mouth
NHS
Crime/Law and Order
Education/schools
Immigration/Race relations
Common Market/EU
Unemployment
Economy
Pensions/Social security
Petrol prices/Fuel
Healthcare % 15 43
Education % 15 40
Law and Order % 31 29
Asylum
seekers/immigration
% 36 12
N.B. Based on only those for whom the issue was a “big” issue
Con Lab LD Oth

6. 6
What do you see as the most/other important issues facing Britain today?
Issues Index data: c. 1,000 British adults aged 18+.
Best party on issues source: c.1,000 GB adults aged 18+ -
Voting intention source: c. 1,000 GB adults aged 18+
Source: Ipsos MORI Issues Index
0%
10%
20%
30%
40%
50%
60%
70%
NHS
Unemployment
Education
Economy
Crime
Immigration*
1997 Election:
NHS top issue
1992 Election:
Unemployment
top issue
2001 Election:
NHS top issue
2005 Election:
NHS top issue
2010 Election:
Economy top
issue
2015 Election:
Immigration top
issue?
44
33
30
29
24
13
12
9
8
8
NHS
Race relations/Immigration
Crime/Law and Order
Education/schools
Pensions/Social Security
Economy
Housing
Poverty/Inequality
Unemployment
Defence/Foreign Affairs
Healthcare % 22 34
Asylum and immigration % 36 18
Education % 19 32
Law and Order % 32 25
Defence % 24 24
Con Lab LD Oth

7. 7
What do you see as the most/other important issues facing Britain today?
Issues Index data: c. 1,000 British adults aged 18+.
Best party on issues source: c.1,000 GB adults aged 18+
Voting intention source: c. 1,000 GB adults aged 18+
Source: Ipsos MORI Issues Index
0%
10%
20%
30%
40%
50%
60%
70%
NHS
Unemployment
Education
Economy
Crime
Immigration*
1997 Election:
NHS top issue
1992 Election:
Unemployment
top issue
2001 Election:
NHS top issue
2005 Election:
NHS top issue
2010 Election:
Economy top
issue
2015 Election:
Immigration top
issue?
55
29
25
24
24
21
11
11
8
7
Economy
Race relations/
Immigration
Unemployment
Education/schools
Defence/Foreign affairs
Inflation/Prices
Morality/ Individual
behaviour
Drug abuse
NHS
Crime/Law and Order
Managing the
Economy
% 29 26
Asylum and
immigration
% 28 17
Crime & ASB % 33 23
Unemployment % 24 30
Healthcare % 24 33
Con
Lab
LD
Oth

8. 8
0%
10%
20%
30%
40%
50%
60%
70%
NHS
Unemployment
Education
Economy
Crime
Immigration*
2015 Election:
NHS top issue
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
1997 Election:
NHS top issue
1992 Election:
Unemployment
top issue
2001 Election:
NHS top issue
2005 Election:
NHS top issue
2010 Election:
Economy top
issue
47
36
36
22
18
15
13
13
12
11
NHS
Immigration/Immigrants
Education
Housing
Low pay/minimum wage
Defence/terrorism
Poverty/inequality
Pensions/social security
Unemployment
Economy
Con Lab LD Oth
Healthcare % 23 36 3
Asylum and
immigration
% 17 21 20
Managing the
economy
% 41 23 3
Education % 23 31 2
Issues Index data: c. 1,000 British adults aged 18+.
Best party on issues and voting intention source: 1,000 GB adults aged 18+ - fieldwork 12th-15th April 2015

9. 9
What do you see as the most/other important issues facing Britain today?
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Ipsos MORI Issues Index
44
33
30
29
24
13
12
9
8
8
NHS
Education
Defence/Foreign
affairs/Terrorism
Crime/Law and Order
Race relations/Immigration
Economy
Housing
Pensions/social
security/benefits
Poverty
Unemployment
55
29
25
24
24
21
11
11
8
7
Economy
Crime/Law and Order
NHS
Unemployment
Race relations/Immigration
Defence/Foreign affairs/Terrorism
Inflation/Prices
Education/schools
Morality/individual behaviour
Drug abuse
47
36
36
22
18
15
13
13
12
11
NHS
Economy
Unemployment
Education/Schools
Immigration/Immigrants
Low pay/minimum wages/fair pay
Defence/Foreign
affairs/Terrorism
Housing
Poverty/inequality
Pensions/Social security/Benefits