The document summarizes survey results from the Halifax/Ipsos MORI Housing Market Consumer Confidence Tracker regarding UK consumers' outlook on house prices, buying and selling sentiment, and barriers to buying property. Key findings include: - 56% of respondents believe UK house prices will be higher in 12 months, while 13% believe they will be lower - Buying sentiment is positive with 31% saying it's a good time to buy, and selling sentiment is also positive at 18% - The top perceived barriers to buying are raising a large enough deposit, job security, and household finances - Over half of respondents feel the recent UK budget will make no difference to those looking to buy or sell homes

1. 1Document Name Here | Month 2015 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
SlideShare Summary
Q1 2016

2. 2
House Price Outlook (HPO)
13%
2%
1%
3% 3%
13%
24%
28%
10%
3%
Don't know Lower by 15% or
more
Lower by 10% -
15%
Lower by 5% -
10%
Lower but less
than 5% lower
The same Higher but less
than 5% higher
Higher by 5% -
10%
Higher by 10% -
15%
Higher 15% or
more
.
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Q. Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same?
[respondents given average UK house price*, sourced from Halifax HPI]
* UK house price benchmark given = £209,495
Base: 2,008 GB adults 16+. 23-31 March 2016

3. 3
House Price Outlook trend
HPO – balance of % higher minus % lower (+)
Previous Spring measures
Do you think the average property price in the UK will be higher or lower in 12 months time or
will it be the same? [respondents given average UK house price sourced from Halifax HPO]
Base: 2,008 GB adults 16+. 23-31 March 2016 Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
+56
+58
+65
+33
+19
+9
+64

4. 4
HPO and EOI trends
HPO EOI
Do you think the average property price in the UK will be higher or lower in 12 months time or will it be the same?
Do you think the general economic condition of the country will improve, stay the same, or get worse over the next
12 months?
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
EOI – Ipsos MORI
Base: 2,008 GB adults 16+. 23-31 March 2016
+56
HPO – balance of % higher minus % lower (+)
EOI – balance of % improve minus % get worse (+)
EOI measures in advance of HPO
-17

5. 5
HPO and selling sentiment
HPO Selling sentiment
Do you think the average property price in the UK will be higher or lower in 12 months or will it be the same?
Thinking about the next 12 months do you think it would be a good time or a bad time for people in general to
sell a property?
Selling sentiment –
% agree good time to
sell
HPO – + balance of
% higher minus %
lower
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Base: 2,008 GB adults 16+. 23-31 March 2016
56
+56

6. 6
‘Higher’ trends
Do you think the average property price in the UK will be higher or lower in 2 months time or will it be
the same? (HPO) > 15% higher 10 - 15% higher 5 - 10% higher < 5% higher The same
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Base: 2,008 GB adults 16+. 23-31 March 2016
3
10
13
28
24

7. 7
‘Lower’ trends
Do you think the average property price in the UK will be higher or lower in 12 months time or will it be
the same? ( HPO) > 15% lower 10 - 15% lower 5 - 10% lower < 5% lower The same
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Base: 2,008 GB adults 16+. 23-31 March 2016
13
2
3
1

8. 8
Buying and selling sentiment
(±)
net good time buy
(±)
net good time sell
Thinking about the next 12 months, do you think it would be a good time or a bad time for people
in general to buy/sell a property?
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Base: 2,008 GB adults 16+. 23-31 March 2016
+31
+18

9. 9
Buying/selling sentiment combined
Thinking about the next 12 months, do you think it would be a good time or a bad time for people
in general to buy/sell a property?
Good time buy/
bad time sell
Bad time buy/
good time sell
0 -4 +1 0
Good time buy/
good time sell
Bad time buy/
bad time sell
+ change vs
Dec 2015
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Base: 2,008 GB adults 16+. 23-31 March 2016
16%10%
39%
15%

10. 10
Buying sentiment – key groups
Thinking about the next 12 months, do you think it would be a good time
or a bad time for people in general to buy a property?
+41
+18
+27
x%
+7
27
+25
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
+ net good time to buy
+20
+17
+25
+29
+6
+1
+14
+20
+26
+33
+20
Men Women Owner Mortgage Renter
-19
16-24 25-34 35-44 45-54 55-64 65+
Base: 2,008 GB adults 16+. 23-31 March 2016

11. 11
Selling sentiment – key groups
Thinking about the next 12 months, do you think it would be a good time
or a bad time for people in general to sell a property?
16-24 25-34 35-44 45-54 55-64 65+
x%
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
+ net good time to sell
+31 +31
+36
+43
+16
+7
+35
+42
+35
+42
+27
Men Women OwnerMortgage Renter
+6
+50
+29
x%
+2
27
+13
+46
Base: 2,008 GB adults 16+. 23-31 March 2016

12. 12
Barriers to buying
52
40
37
27
14
12
11
8
7
5
3
5
Being able to raise enough deposit
Job security
Rising property prices
Household finances
The general availability of mortgages
Concern about rises in interest rates
Fees related to buying a house
Shortage of property for sale
Shortage of the right type of property
The level of stamp duty/taxation
Falling property prices
Don't know
2
Now thinking about the current situation, which 2 or 3 of these, if any, do you think are the main barriers
to people in general being able to buy a property?
-6
-2
0
0
-6
+1
-2
-2
+2
0
-4
Change + vs Dec 2015
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Base: 2,008 GB adults 16+. 23-31 March 2016
%

13. 13
Barriers to buying - trend data
Now thinking about the current situation, which 2 or 3 of these, if any, do you think are the main barriers
to people in general being able to buy a property?
% job security % finances % rises in interest rates % rising property prices
% raise enough deposit % mortages % shortage want to live % shortage want to buy
% falling property prices % fees and costs % stamp duty/taxation
52
40
37
27
14
12
8
3
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Base: 2,008 GB adults 16+. 23-31 March 2016

14. 14
The Budget 2016 and housing
As you may know, the Chancellor George Osborne recently set out the government’s Budget. From what you know, or have heard,
do you think the Budget proposals are a good thing or a bad thing for the following types of people, or will they make no
difference to them?
12%
16%
53%
19%
Good for them Bad for them Makes no
difference
Don't know
People looking to buy a home
Source: Halifax/Ipsos MORI
Housing Market Consumer Confidence Tracker
Base: 2,008 GB adults 16+. 23-31 March 2016
11%
15%
55%
19%
Good for them Bad for them Makes no
difference
Don't know
People looking to sell a home

15. 15Document Name Here | Month 2015 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
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ben.marshall@ipsos.com
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