22nd September 2016 - Ipsos launched the new Global Business Influencers Survey (GBI) USA 2016 in New York. The GBI survey is the world’s leading study, tracking the media, business, financial, luxury and travel habits of the most senior global business executives. It runs in 16 markets – from the US, to Europe, to Asia including China.
The presentation is an introduction to the survey and its heritage, sharing some of the results from both the GBI survey and the GBI Barometer 2016.
For more information, please contact James Torr.
17. We’ve just seen that now and in 5 years time the big challenges
cited included cyber security, tech and innovation. GBI allows us
to look at 31 different business decision making areas by spend
and looking at the US specifically it’s the tech area where the
most money is being spent.
Investing in technology is key to creating a more effective and
efficient company.
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18. But that’s just what they spend on technology. They have total
budgets in the US of US$2.5 trillion - that’s a huge amount of
money they’re in control of. It’s across a variety of areas from
finance to corporate to operations.
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19. The reason they control these big budgets is because of who
they are… They’re the most senior execs in medium and large
companies; 74% are c-suite and they exist in companies with an
average size of almost 2,000 employees.
These are the top execs who authorise the spend! For any B2B
communications and marketing you need to be speaking with
these people.
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20. Given many of the companies they work in are global we see
half involved in international business activities – ranging from
sales and marketing to manufacturing to foreign direct
investment.
They truly are global citizens.
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