This document provides the results of a survey conducted by Ipsos for Publicis regarding Europeans' perceptions at the end of the economic crisis. Over 6,000 respondents across 7 European countries were interviewed online between March 14th and April 7th, 2013. The summary includes:
- Respondents reported feeling optimistic, calm, and determined to describe their current state of mind, though they also saw their fellow citizens as more cautious and worried.
- Most respondents said their income just covers expenses, though some manage to save a little. Younger generations received financial help from family more often.
- Over 90% of households experienced at least one negative consequence of the crisis like reducing mobile/internet costs, not
2. 2The Europeans and the end of the crisis - Ipsos for Publicis - April 2013
Method : National representative samples interviewed online
Fieldwork conducted from the 14th March to the 7th April 2013.
Sample:
Europe : 6 198 respondents including:
France : 1 021 respondents
Germany: 1 013 respondents
Spain : 1 059 respondents
Great Britain : 1 040 respondents
Italy : 1 009 respondents
Poland : 1 056 respondents
Survey conducted by Ipsos / CGI for Publicis
Methodology
This report has been produced in compliance with the international
standard ISO 20252 Market and Social Research.
As for any quantitative study, this survey presents results that are
subject to the margins of error inherent to statistical laws.
4. 30%
27%
26%
21%
13%
13%
13%
12%
8%
78%
29%
22%
14%
12%
10%
8%
8%
5%
4%
65%
7%
6%
8%
6%
5%
4%
8%
6%
3%
30%
24%
36%
45%
32%
32%
14%
11%
19%
18%
92%
The 3 adjectives that best describe your current state of mind (1/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 4
Which three adjectives best describe your current state of mind ? +And which three adjectives best describe
the state of mind which seems most widespread among your fellow citizens?
Total > 100: three answers possible
For yourself For your fellow citizensTo all
Optimistic
Calm
Determined
Confident
Brave
Enterprising
Socially responsible
Ambitious
Inventive
S/T Positive
Cautious
Worried
Pessimistic
Resigned
Angry
Individualistic
Conservative
Passive
Desperate
S/T Negative
5. 78%
78%
87%
73%
79%
70%
82%
65%
70%
52%
73%
67%
71%
56%
All countries
France
Germany
Spain
Great Britain
Italy
Poland
S/T Positive S/t Negative
The 3 adjectives that best describe your current state of mind (2/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 5
Which three adjectives best describe your current state of mind ? +And which three adjectives best describe
the state of mind which seems most widespread among your fellow citizens?
Total > 100: three answers possible
To all
30%
16%
38%
25%
32%
27%
45%
92%
97%
91%
94%
89%
91%
88%
All countries
France
Germany
Spain
Great Britain
Italy
Poland
S/T Positive S/t Negative
For yourself For your fellow citizens
6. Your current financial situation (1/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 6
Which statement best describes your current situation?
3%
34%
37%
44%
10%
9%
You manage to save a lot of money
You manage to save a little money
S/t You manage to save money
Your income is just sufficient to make
ends meet
You are cutting a bit into your savings
You are overdrawn and living thanks to
one or more loans
37%
43%
44%
26%
46%
29%
30%
S/T You manage
to save money %
To all
All countries
7. Your current financial situation (2/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 7
Which statement best describes your current situation?
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
You manage to save a lot of money 3 2 4 1 6 2 1
You manage to save a little money 34 41 40 25 40 27 29
S/T You manage to save money 37 43 44 26 46 29 30
Your income is just sufficient to make ends meet 44 38 39 49 34 52 52
You are cutting a bit into your savings 10 11 8 12 13 13 8
You are overdrawn and living thanks to one or
more loans
9 8 9 13 7 6 10
S/t You live on your savings or loans 19 19 17 25 20 19 18
To all
8. Impact of the economic crisis (1/5)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 8
Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?
60
58
57
55
54
41
35
40
42
43
45
46
59
65
Yes, yourself or someone in your household No
Reduced the cost of your mobile phone contract, internet
subscription or purchase of a new telephone or computer
Decided not to go on holiday at least once a year
Changed your cooking or eating habits to cut your grocery
costs
Reduced the temperature or the number of days during
which the heating is switched on in your home
Reorganized your daily travel to use less fuel
Decided not to buy a new car at the time you should have
done so
Given or lent money to your children or grandchildren in
order to help them manage
To all
9. Impact of the economic crisis (2/5)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 9
Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?
Discontinued your job search for several months or years
since you could not find any suitable offers
Been unemployed after being made redundant (on economic
grounds)
Fallen into considerable arrears with the payment of
invoices, at the risk of no longer enjoying the service in
question
Given up on the house or flat you wanted to buy
Decided not to receive medical treatment or a surgical
operation prescribed by a doctor due to the expense
Had to move house because you could no longer pay off your
loan or the rent
Been forced to abandon your higher education due to the
registration or tuition fees only
Accommodate someone you know who lost his/her home
To all
28
28
25
22
21
10
10
10
72
72
75
77
79
90
90
90
1
Yes, yourself or someone in your household
No
Don't know
10. Impact of the economic crisis (3/5)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 10
Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Reduced the cost of your mobile phone
contract, internet subscription or purchase
of a new telephone or computer
60 62 34 75 45 74 68
Decided not to go on holiday at least once a
year 58 52 46 72 41 76 59
Changed your cooking or eating habits to cut
your grocery costs 57 58 32 66 56 75 56
Reduced the temperature or the number of
days during which the heating is switched on
in your home
55 54 33 69 58 68 46
Reorganized your daily travel to use less fuel 54 58 35 68 44 73 47
Decided not to buy a new car at the time
you should have done so 41 38 28 49 21 62 47
Given or lent money to your children or
grandchildren in order to help them manage 35 31 24 35 33 41 47
S/T Yes, yourself or someone in
your houseold
11. Impact of the economic crisis (4/5)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 11
Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Discontinued your job search for several
months or years since you could not find any
suitable offers
28 12 15 49 17 41 29
Been unemployed after being made
redundant (on economic grounds) 28 12 15 49 17 41 30
Fallen into considerable arrears with the
payment of invoices, at the risk of no longer
enjoying the service in question
25 12 17 34 10 36 41
Given up on the house or flat you wanted to
buy 22 19 14 28 7 35 30
Decided not to receive medical treatment or a
surgical operation prescribed by a doctor due
to the expense
21 19 15 19 8 42 23
Had to move house because you could no
longer pay off your loan or the rent 10 7 5 16 5 16 12
Been forced to abandon your higher
education due to the registration or tuition
fees only
10 6 5 14 6 14 16
Accommodate someone you know who lost
his/her home 10 10 5 15 7 14 11
S/T Yes, yourself or someone in
your houseold
12. 10%
47%
35%
8%
All countries
0 situation encountered
1 to 5 situations encountered
6 to 10 situations encountered
11 to 15 situations encountered
Impact of the economic crisis (5/5)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 12
Have you or someone in your household, at any given time since 2008 and due to the economic crisis... ?
To all
Situations encountered on average
(yourself or someone in your houseold)
5.1
4.5
3.2
6.6
3.8
7.1
5.6
All countries:
90% of the households have encountered at
least one of the situations listed which are
consequences of the crisis
13. 8%
32%
40%
20%
All countries
It helped me discover opportunities from which I have benefited
It did not really change anything; my situation is almost the same as before
It made the difficulties I was experiencing a bit worse
It made the difficulties I was experiencing a lot worse
Consequences on everyday life
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 13
When thinking of the economic crisis which started in 2008, how would you assess its consequences on
your everyday life?
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
It helped me discover
opportunities from which
I have benefited
8 8 5 11 9 11 7
It did not really change
anything; my situation is
almost the same as before
32 38 55 17 43 10 28
It made the difficulties I
was experiencing a bit
worse
40 40 29 43 33 44 47
It made the difficulties I
was experiencing a lot
worse
20 14 11 29 15 35 18
S/T It made the
difficulties worse
60 54 40 72 48 79 65
To all
14. Impact of the crisis on behaviours (1/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 14
Do you strongly agree, tend to agree, tend to disagree or strongly disagree with each of the following
statements?
45
38
26
20
18
11
43
38
39
42
43
28
8
19
26
28
29
41
4
5
9
10
10
20
Strongly agree
Tend to agree
Tend to disagree
Strongly disagree
The crisis prompts me to be less wasteful
The crisis forces me to reduce my consumption
The crisis prompts me to pay more attention to the origin
of the products which I consume
The crisis prompts me to pay more attention to the
environmental impact of my consumption
The crisis prompts me to be more enterprising and to take
more initiative
The crisis forces me to get better insurance and to better
protect myself against the risk of personal accidents
88
76
65
62
61
39
S/T
Agree
%
12
24
35
38
39
61
S/T Not
agree
%
To all
15. Impact of the crisis on behaviours (2/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 15
Do you strongly agree, tend to agree, tend to disagree or strongly disagree with each of the following
statements?
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
The crisis prompts me to be less wasteful 88 91 79 92 89 96 81
The crisis forces me to reduce my
consumption
76 80 55 90 72 95 63
The crisis prompts me to pay more attention
to the origin of the products which I
consume
65 72 56 67 51 77 68
The crisis prompts me to pay more attention
to the environmental impact of my
consumption
62 71 64 57 50 75 55
The crisis prompts me to be more
enterprising and to take more initiative
61 55 60 59 68 61 66
The crisis forces me to get better insurance
and to better protect myself against the risk
of personal accidents
39 46 30 57 23 37 39
Average number of positive
consequences
3.9 4.2 3.4 4.2 3.5 4.4 3.7
S/T Agree
To all
16. Control over the way life unfolds
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 16
Some people think they are in control of the way their life unfolds. Others think they have little real power
over what happens to them. Currently, would you say that... ?
40%
50%
10%
All countries
You are in control of the way your life unfolds
You have little real power over what happens to you
You have no real power over what happens to you
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
You are in control of
the way your life
unfolds
40 40 51 33 45 30 39
You have little real
power over what
happens to you
50 52 43 50 48 57 52
You have no real
power over what
happens to you
10 8 6 17 7 13 9
To all
17. The Europeans and the end of the crisis - Ipsos for Publicis - April 2013
When you think of your future, you would say that it is...
15%
46%
34%
5%
All countries
Completely open Slightly open Slightly blocked Completely blocked
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Completely open 15 5 19 10 21 6 30
Slightly open 46 44 61 41 45 39 48
S/t Open 61 49 80 51 66 45 78
Slightly blocked 34 46 17 44 27 47 19
Completely blocked 5 5 3 5 7 8 3
S/t Blocked 39 51 20 49 34 55 22
S/t Open
61%
S/t Blocked
39%
Perception of your personal future
17
To all
18. 40%
24%
21%
19%
14%
12%
10%
10%
7%
7%
1%
Strongest concerns for your personal future (1/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 18
When you think of the future, what are you personally most afraid of ?
To all
No longer being able to age in dignified conditions
No longer being able to pay your bills
No longer being able to receive proper health treatment
Losing your job
That your children will be forced to abandon their higher
education
Losing your home
Not being able to pay off your loans
No longer having the means to eat as you do today
No longer being able to go on holiday
Having to limit your travel
Don’t know / No answer
Total > 100: two answers possible
19. Strongest concerns for your personal future (2/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 19
When you think of the future, what are you personally most afraid of ?
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
No longer being able to age in dignified
conditions
40 47 51 28 31 50 36
No longer being able to pay your bills 24 18 20 26 31 14 31
No longer being able to receive proper health
treatment
21 25 28 8 17 23 28
Losing your job 19 17 13 25 18 18 24
That your children will be forced to abandon
their higher education
14 14 7 24 6 28 6
Losing your home 12 11 7 25 14 8 9
Not being able to pay off your loans 10 11 9 13 7 7 16
No longer having the means to eat as you do
today
10 9 11 13 7 13 5
No longer being able to go on holiday 7 7 8 4 10 4 8
Having to limit your travel 7 8 9 3 10 6 8
Don’t know / No answer 1 1 1 - 1 - -
Total > 100: two answers possible
To all
20. Trust in the future of your children
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 20
When your children are your age, you think they will live...
27%
51%
21%
1%
All countries
Better than you at your age
Not as well as you at your age
Just as well as you at your age
Don't know / No answer
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Better than you at your
age
27 11 20 32 29 30 40
Not as well as you at
your age
51 72 53 50 45 58 31
Just as well as you at
your age
21 17 27 18 25 12 29
Don't know / No answer 1 - - - 1 - -
To all
21. 20%
55%
23%
2%
All countries
Get much worse
Get slightly worse
Get slightly better
Will almost or completely end
Evolution of the crisis in the coming year
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013
In the coming year, would you say that the crisis in your country will... ?
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Get much worse 20 23 9 13 25 26 22
Get slightly worse 55 62 64 47 53 52 54
S/t Get worse 75 85 73 60 78 78 76
Get slightly better 23 15 23 37 22 21 18
Will almost or
completely end 2 - 4 3 - 1 6
S/T Get slightly better or
completely end 25 15 27 40 22 22 24
S/t Get
worse
75%
S/t Get slightly
better or
completely end
25%
21
To all
22. 39
33
57
34
32
36
42
47
52
35
49
53
51
40
14
15
8
17
15
13
18
The crisis enables us to get back on our feet by forcing us to make the
necessary reforms
The crisis prevents us from making the necessary reforms, since they could
worsen the situation of citizens of your country
Don't know / No answer
The crisis: opportunity or obstacle to necessary reforms?
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 22
Which of the following statements is closer to your opinion?
All countries
France
Germany
Spain
Great Britain
Italy
Poland
To all
23. 58
71
54
76
60
66
22
34
23
38
18
28
25
71
8
6
8
6
12
9
7
The crisis generates reforms that will have a negative impact on the
economic and social situation of citizens of your country
The crisis generates reforms that will help improve the economic and
social situation of citizens of your country
Don't know / No answer
Impact of the reforms generated by the crisis
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 23
Which of the following statements is closer to your opinion?
All countries
France
Germany
Spain
Great Britain
Italy
Poland
To all
24. Impact of the crisis on the economic strength of your country
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 24
Considering your country's economic situation prior to the crisis, do you think it will emerge from the
crisis... ?
6%
28%
39%
27%
All countries
Much stronger
A little stronger
A little less stronger
Much less stronger
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Much stronger 6 3 5 4 6 5 10
A little stronger 28 23 39 20 35 22 31
S/t Stronger 34 26 44 24 41 27 41
A little less stronger 39 45 39 35 38 41 36
Much less stronger 27 29 17 41 21 32 23
S/t Less stronger 66 74 56 76 59 73 59
S/t
Stronger
34%
S/t Less
stronger
66%
To all
26. Constructiveness of solutions proposed by a series of stakeholders (1/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 26
For each of the following players, would you say that they offer constructive solutions in the face of
the economic crisis?
To all
11
7
5
6
5
5
34
31
24
23
22
19
37
40
41
35
40
42
17
22
29
36
32
33
1
1
1
1
Yes, absolutely
Yes, somewhat
No, not really
No, not at all
Don't know / No answer
SMEs
Big companies
European institutions
The government
Trade unions
The opposition
45
38
29
29
27
24
54
62
70
71
72
75
S/T No
%
S/T Yes
%
27. Constructiveness of solutions proposed by a series of stakeholders (2/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 27
For each of the following players, would you say that they offer constructive solutions in the face of the
economic crisis
To all
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
SMEs 45 53 58 46 26 24 62
Big companies 38 26 50 28 40 34 48
European institutions 29 20 36 26 19 25 52
The government 29 21 45 19 40 15 31
Trade unions 27 20 40 18 25 22 37
The opposition 24 25 37 16 26 20 24
S/T Yes
28. Opinion on the reduction of public expenditure by your government
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 28
Do you think your country's government is reducing public expenditure too much, not enough or just as
required?
30%
57%
13%
All countries
Too much
Not enough
Just as required
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Too much 30 12 22 55 50 13 29
Not enough 57 77 56 37 28 81 62
Just as required 13 11 22 8 22 6 9
To all
30. The high level of taxes
The selfishness of the rich
Manufacturing companies which are closing
The level of immigration
Excessive compensation requirements of
shareholders and CEOs
The unsuitability of the educational system to the
world of employment
The exodus of talent and young people
The excessive opening of borders to foreign products
The lack of growth prospects for people in society
Corporatism, special interest groups
Problems to solve in priority in order to end the crisis (1/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 30
Among the following problems, which three need to be solved as a priority in your country in order to
end the crisis as quickly as possible?
35%
27%
25%
24%
23%
16%
15%
14%
14%
13%
To all
31. Problems to solve in priority in order to end the crisis (2/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 31
Among the following problems, which three need to be solved as a priority in your country in order
to end the crisis as quickly as possible?
To all
Total > 100: three answers
possible
Lack of dialogue between social partners (employees,
employers, State, etc.)
The non-renewal of the political elite and leaders
Overly restrictive recruitment and dismissal rules
Lack of public-spirit
The inadequate financing of social protection
Lack of confidence in scientific research and innovation
Low birth rate (low number of births)
Fear of change
The state of mind of the media
Defeatism and the fear of decline
12%
12%
11%
10%
10%
8%
7%
6%
6%
4%
32. Problems to solve in priority in order to end the crisis – Top 3 (3/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 32
Among the following problems, which three need to be solved as a priority in your country in order to
end the crisis as quickly as possible?
To all
Total > 100: three answers possible
Top 3
1. Excessive compensation
requirements of shareholders
and CEOs
(35%)
2. The high level of taxes (32%)
3. The selfishness of the rich
(32%)
Top 3
1. The high level of taxes (38%)
2. The selfishness of the rich
(33%)
3. Manufacturing companies
which are closing (23%) and the
exodus of talent and young
people(23%)
Top 3
1. Excessive compensation
requirements of shareholders
and CEOs
(37%)
2. The level of immigration (30%)
3. Manufacturing companies
which are closing
(27%)
France
Spain
Germany
33. Problems to solve in priority in order to end the crisis – Top 3 (4/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 33
Among the following problems, which three need to be solved as a priority in your country in order to
end the crisis as quickly as possible?
To all
Total > 100: three answers possible
Top 3
1. The high level of taxes (54%)
2. Manufacturingcompanies
which are closing
(34%)
3. The selfishness of the rich
(23%)
Top 3
1. The high level of taxes
(38%)
2. The selfishness of the rich
(33%)
3. Manufacturing companies
which are closing (23%) and the
exodus of talent and young
people(23%)
Top 3
1. The level of immigration
(55%)
2. Manufacturing companies
which are closing
(32%)
3. The selfishness of the rich
(32%)
GreatBritain
Poland
Italy
34. All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
The high level of taxes 35 26 32 38 20 54 37
The selfishness of the rich 27 20 32 33 32 23 21
Manufacturing companies which are closing 25 27 11 23 32 34 23
The level of immigration 24 30 21 20 55 14 6
Excessive compensation requirements of
shareholders and CEOs
23 37 35 13 28 17 9
The unsuitability of the educational system to
the world of employment
16 18 23 16 12 9 20
The exodus of talent and young people 15 10 14 23 5 19 20
The excessive opening of borders to foreign
products
14 24 7 12 20 11 8
The lack of growth prospects for people in
society
14 8 10 10 22 10 23
Corporatism, special interest groups 13 12 23 10 5 14 12
Problems to solve in priority in order to end the crisis (5/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 34
Among the following problems, which three need to be solved as a priority in your country in order to
end the crisis as quickly as possible?
To all
35. All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Lack of dialogue between social partners
(employees, employers, State, etc.)
12 10 15 13 5 10 19
The non-renewal of the political elite and
leaders
12 7 4 22 5 10 25
Overly restrictive recruitment and dismissal
rules
11 13 6 17 4 17 11
Lack of public-spirit 10 11 10 5 10 12 10
The inadequate financing of social protection 10 11 11 9 8 8 12
Lack of confidence in scientific research and
innovation
8 7 5 14 5 11 4
Low birth rate (low number of births) 7 1 16 3 1 3 16
Fear of change 6 8 5 5 4 6 5
The state of mind of the media 6 8 5 2 9 2 7
Defeatism and the fear of decline 4 4 3 4 7 3 4
Don’t know / No answer - - - - 1 - -
Problems to solve in priority in order to end the crisis (6/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 35
Among the following problems, which three need to be solved as a priority in your country in order to
end the crisis as quickly as possible?
To all
Total > 100: three answers possible
36. 52%48%
All countries
An asset A disadvantage
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
An asset 52 55 42 59 36 47 70
A disadvantage 48 45 57 41 63 53 30
Don’t know - - 1 - 1 - -
Belonging to the EU, asset or disadvantage ?
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 36
For your country, do you think that belonging to the European Union is on the whole...?
To all
37. Opinion on the fact private companies are taking responsability
for public services
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 37
What do you think of the fact that private companies are taking responsibility for public services that
only the State or public authorities provided until present?
21%
36%
43%
All countries
It is necessary and desirable
It is necessary, although I do not want it
It is neither necessary, nor desirable
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
It is necessary and
desirable 21 23 19 15 15 25 29
It is necessary, although I
do not want it 36 39 40 30 38 36 33
S/t It is necessary 57 62 59 45 53 61 62
It is neither necessary, nor
desirable 43 38 41 55 47 39 38
S/t
It is
necessary
57%
To all
38. Expectations for the major companies in time of crisis (1/3)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 38
What are your main expectations for the major companies in your country during this time of economic
crisis?
To all
37%
19%
10%
8%
7%
6%
4%
4%
3%
2%
Firstly
That they endeavour to safeguard the jobs of their
employees
That they lower their prices (by reducing their margins)
That they supply to small and medium local enterprises
as a priority
That they offer more economical product formats,
which are less wasteful
That they are more transparent about the origin and more
rigorous about the traceability of their products
That they are more transparent about their margins and the
cost of the products they sell
That they favour small or local shops to sell their products
That they offer better rewards for customer loyalty
That they offer more tailored or customised (adjustable)
products to consumers
Don’t know / No answer
76%
64%
57%
60%
50%
51%
37%
40%
38%
1%
Total answers
Total > 100: several answers possible
39. Expectations for the major companies in time of crisis (firstly) (2/3)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 39
What are your main expectations for the major companies in your country during this time of economic
crisis?
To all All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
That they endeavour to safeguard the jobs
of their employees 37 36 52 42 25 38 31
That they lower their prices (by reducing
their margins) 19 20 10 20 24 19 21
That they supply to small and medium local
enterprises as a priority
10 14 8 10 4 12 11
That they offer more economical product
formats,which are less wasteful
8 6 8 8 9 9 8
That they are more transparent about the
origin and more rigorous about the
traceability of their products
7 9 7 4 10 7 8
That they are more transparent about their
margins and the cost of the products they
sell
6 7 4 7 8 5 6
That they favour small or local shops to sell
their products
4 3 3 3 6 2 4
That they offer better rewards for customer
loyalty 4 2 3 2 7 4 5
That they offer more tailored or customised
(adjustable) products to consumers 3 2 4 3 4 3 3
Don’t know / No answer 2 1 1 1 3 1 3
Firstly
40. Expectations for the major companies in time of crisis (total answers) (3/3)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 40
What are your main expectations for the major companies in your country during this time of
economic crisis?
To all
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
That they endeavour to safeguard the jobs
of their employees 76 78 83 80 70 77 68
That they lower their prices (by reducing
their margins)
64 65 52 70 66 65 68
That they offer more economical product
formats, which are less wasteful 60 56 64 61 61 61 56
That they supply to small and medium local
enterprises as a priority 57 69 61 59 42 59 52
That they are more transparent about their
margins and the cost of the products they
sell
51 55 49 53 57 48 46
That they are more transparent about the
origin and more rigorous about the
traceability of their products
50 57 50 39 54 49 52
That they offer better rewards for customer
loyalty
40 34 39 38 47 36 46
That they offer more tailored or customised
(adjustable) products to consumers 38 27 40 41 35 36 47
That they favour small or local shops to sell
their products
37 35 41 33 43 37 35
Don’t know / No answer 1 1 - - 2 - 1
Total answers
Total > 100: several answers possible
41. Strengths and shortcomings of your country’s companies to overcome the
crisis (1/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 41
Regarding each of the following aspects, are they areas in which your country's companies tend to have
strengths or shortcomings to overcome the crisis?
74
67
67
66
61
54
53
46
24
31
30
32
37
44
45
52
2
2
3
2
2
2
2
2
Strengths for the most part
Shortcomings for the most part
Don't know / No answer
To all
Quality of products and services
Technical innovation and research
Inventiveness and innovation in terms of
products and services
Ability to export, including outside of Europe
Quality of the professional training
The amount of time actually worked by
employees in one year
The country's transport and communication
infrastructure
Social and environmental rules
42. Strengths and shortcomings of your country’s companies to overcome the
crisis (2/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 42
Regarding each of the following aspects, are they areas in which your country's companies tend to have
strengths or shortcomings to overcome the crisis?
44
41
41
40
39
36
35
30
54
57
56
58
59
62
63
68
2
2
3
2
2
2
2
2
Strengths for the most part
Shortcomings for the most part
Don't know / No answer
To all
Social dialogue: relations between employers and
employees
Payroll taxation which finances social protection
(e.g. retirement, health, unemployment)
Relations between major groups and SMEs
The average employee retirement age
Salary levels, labour costs
English proficiency of employees*
The ratio between salary and cost of living
(purchasing power of employees)
The level of income tax and other company taxes
*For Great Britain:
« foreign languages » instead of « English »
43. Strengths of your country’s companies to overcome the crisis (3/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 43
Regarding each of the following aspects, are they areas in which your country's companies tend to
have strengths or shortcomings to overcome the crisis?
To all
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Quality of products and services 74 81 75 68 67 72 79
Technical innovation and research 67 74 75 53 65 60 77
Inventiveness and innovation in terms of
products and services 67 72 71 54 60 68 79
Ability to export, including outside of
Europe 66 57 69 65 54 68 85
Quality of the professional training 61 62 69 60 53 57 66
The amount of time actually worked by
employees in one year 54 51 57 52 50 49 64
The country's transport and
communication infrastructure 53 72 62 60 38 38 45
Social and environmental rules 46 53 48 43 42 49 43
« Strengths for the most part »
44. Strengths of your country’s companies to overcome the crisis (4/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 44
Regarding each of the following aspects, are they areas in which your country's companies tend to
have strengths or shortcomings to overcome the crisis?
To all
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Social dialogue: relations between
employers and employees 44 42 50 38 35 44 57
Payroll taxation which finances social
protection (e.g. retirement, health,
unemployment)
41 35 44 46 41 35 47
Relations between major groups and SMEs 41 41 45 40 28 36 57
The average employee retirement age 40 44 43 40 44 26 41
Salary levels, labour costs 39 35 42 43 33 32 49
English proficiency of employees* 36 21 52 26 17 30 70
The ratio between salary and cost of living
(purchasing power of employees) 35 30 41 39 22 31 46
The level of income tax and other company
taxes 30 25 40 41 30 21 25
« Strengths for the most part »
*For Great Britain:
« foreign languages » instead of « English »
45. Shortcomings of your country’s companies to overcome the crisis (5/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 45
Regarding each of the following aspects, are they areas in which your country's companies tend to
have strengths or shortcomings to overcome the crisis?
To all
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
The level of income tax and other company
taxes 68 73 58 57 65 78 73
The ratio between salary and cost of living
(purchasing power of employees) 63 68 58 59 74 67 53
English proficiency of employees* 62 76 47 72 78 69 29
Salary levels, labour costs 59 63 56 55 63 67 50
The average employee retirement age 58 54 56 58 51 73 58
Payroll taxation which finances social
protection (e.g. retirement, health,
unemployment)
56 63 54 52 54 64 52
Relations between major groups and SMEs 56 56 53 57 66 63 41
Social dialogue: relations between
employers and employees 54 56 48 60 61 55 42
« Shortcomings for the most part »
*For Great Britain:
« foreign languages » instead of « English »
46. Shortcomings of your country’s companies to overcome the crisis (6/6)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 46
Pour chacun des éléments suivants, est-ce un domaine dans lequel les entreprises de votre pays ont
plutôt des atouts ou plutôt des handicaps pour sortir de la crise ?
To all
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Social and environmental rules 52 45 50 54 53 50 56
The country's transport and
communication infrastructure 45 26 36 37 58 61 53
The amount of time actually worked by
employees in one year 44 47 42 46 45 50 34
Quality of the professional training 37 36 30 38 42 42 32
Ability to export, including outside of
Europe 32 41 30 32 41 31 14
Technical innovation and research 31 24 24 45 30 39 21
Inventiveness and innovation in terms of
products and services 30 25 27 44 35 31 19
Quality of products and services 24 16 24 30 28 26 19
« Shortcomings for the most part »
48. Personal efforts considered acceptable in order to overcome the crisis
more quickly (1/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 48
Personally, for your country to overcome the crisis more quickly, would you be willing to... ?
To all concerned (except items marked by * which are on a basis of concerned active individuals)
30
24
21
17
13
6
4
3
40
43
45
35
28
18
11
10
18
20
21
24
28
34
29
28
12
13
13
24
31
41
56
59
1
Completely Somewhat
Not really Not at all
Don't know / No answer
Undergo training to change career*
Accept that social benefits better reflect your
income level
Save more money for your retirement and to
cover the risks of dependency
Forego 3 or 4 days of leave in the year*
Retire one or two years later*
Move house more often to change positions or
jobs*
Accept a 10% reduction in your income (salaries,
pensions, benefits, etc.)
Accept a 10% increase in your taxes
70
67
66
52
41
24
15
13
S/T Yes
%
S/T No
%
30
33
34
48
59
75
85
87
49. Personal efforts considered acceptable in order to overcome the crisis
more quickly (2/2)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 49
Personally, for your country to overcome the crisis more quickly, would you be willing to... ?
All
countries
n=6198 n=1021 n=1013 n=1059 n=1040 n=1009 n=1056
Undergo training to change career* 70 69 77 68 69 63 75
Accept that social benefits better reflect
your income level
67 75 50 76 59 76 61
Save more money for your retirement and
to cover the risks of dependency
66 74 54 70 70 60 66
Forego 3 or 4 days of leave in the year* 52 51 40 64 39 67 52
Retire one or two years later* 41 52 24 43 58 32 31
Move house more often to change
positions or jobs*
24 27 18 22 24 25 28
Accept a 10% reduction in your income
(salaries, pensions, benefits, etc.)
15 13 9 23 11 16 15
Accept a 10% increase in your taxes 13 14 9 15 17 11 12
S/T Yes %
To all concerned (except items marked by * which are on a basis of concerned active individuals)
50. Evolution of the consumption in various areas
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 50
In each of the following areas, how will the amount of your purchases change in the coming months?
To all
8
4
5
7
5
4
3
4
4
5
4
73
56
49
38
40
40
39
37
35
31
32
19
40
46
55
55
56
58
59
61
64
64
You will increase the amount of your purchases
You will maintain the amount of your purchases at the current level
You will reduce the amount of your purchases
Food
Skincare / cosmetic products
Clothing
Holidays and leisure
Telephones, computers, digital tablets
Books, CD, DVD
Wines and liquor
Household appliances / Hi-fi
Games and toys
Purchase of a vehicle
(automobile, motorcycle)
Furniture
81
60
54
45
45
44
42
41
39
36
36
S/t Increase or
maintain the amount
of your purchases %
51. Evolution of the consumption in various areas (1/2)
In each of the following areas, how will the amount of your purchases change in the coming months?
To all
France n=1021 Germany n=1013 Spain n=1059
Increase Maintain Reduce Increase Maintain Reduce Increase Maintain Reduce
Food 4 76 20 7 81 12 7 70 23
Skincare / cosmetic
products 2 48 50 3 71 26 3 39 58
Clothing 2 48 50 5 64 31 5 39 56
Holidays and leisure 5 44 51 6 51 42 5 24 71
Telephones, computers,
digital tablets 2 39 59 4 53 43 5 30 65
Books, CD, DVD 3 38 59 4 55 41 3 28 69
Wines and liquor 1 37 62 3 50 47 2 28 70
Household appliances /
Hi-fi 2 35 63 3 50 47 4 29 67
Games and toys 2 33 65 3 45 52 5 27 68
Purchase of a vehicle
(automobile, motorcycle) 3 29 68 5 41 54 5 22 73
Furniture 3 28 69 4 40 56 4 24 72
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 51
52. Evolution of the consumption in various areas (2/2)
In each of the following areas, how will the amount of your purchases change in the coming months?
To all
Great Britain n=1040 Italy n=1009 Poland n=1056
Increase Maintain Reduce Increase Maintain Reduce Increase Maintain Reduce
Food 3 78 19 5 69 26 24 62 14
Skincare / cosmetic
products 1 59 40 3 45 52 13 70 17
Clothing 2 57 41 3 34 63 15 52 33
Holidays and leisure 5 49 46 3 26 71 16 36 48
Telephones, computers,
digital tablets 3 51 46 3 26 71 10 45 45
Books, CD, DVD 2 52 46 4 29 67 9 40 51
Wines and liquor 2 49 49 2 29 69 9 40 51
Household appliances /
Hi-fi 2 43 55 2 24 74 11 42 47
Games and toys 2 43 55 3 26 71 8 38 54
Purchase of a vehicle
(automobile, motorcycle) 3 43 54 3 17 80 11 34 55
Furniture 3 41 56 3 19 78 9 37 54
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 52
53. New consumption practices in various areas (1/3)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 53
In each of the following areas of consumption, what do you do or would you like to do?
To all
26
18
18
20
14
12
11
8
7
6
30
28
27
22
28
28
26
26
16
17
43
53
54
57
57
59
62
65
76
76
1
1
1
1
1
1
1
1
1
1
You already purchase or exchange among private individuals as a preference
You do not purchase or exchange among private individuals, but you would like to do so
You do not purchase or exchange among private individuals, and you would not like to do so
Don't know / No answer
Books, CD, DVD
Games and toys
Purchase of a vehicle (automobile, motorcycle)
Clothing
Furniture
Telephones, computers, digital tablets
Household appliances / Hi-fi
Holidays and leisure
Skincare / cosmetic products
Wines and liquor
56
46
45
42
42
40
37
34
23
23
S/t You do it or
would like to %
54. New consumption practices in various areas (2/3)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 54
To all
France n=1021 Germany n=1013 Spain n=1059
Do
already
Don’t do
but would
like to
Don’t do
and would
not like to
Do already
Don’t do
but would
like to
Don’t do
and would
not like to
Do already
Don’t do
but would
like to
Don’t do
and would
not like to
Books, CD, DVD 28 28 43 27 27 46 25 38 37
Games and toys 20 28 52 20 26 54 19 36 45
Purchase of a vehicle (…) 20 23 56 9 26 65 12 34 53
Clothing 18 20 61 18 23 59 22 26 52
Furniture 21 24 54 11 23 66 14 36 50
Telephones, computers,
digital tablets 10 24 66 8 25 66 15 37 47
Household appliances /
Hi-fi 13 23 63 9 24 67 11 36 53
Holidays and leisure 8 27 64 5 20 75 9 38 53
Skincare / cosmetic
products 4 12 83 5 16 79 10 22 68
Wines and liquor 5 14 80 3 15 81 7 23 70
In each of the following areas of consumption, what do you do or would you like to do?
- You already purchase or exchange among private individuals as a preference
- You do not purchase or exchange among private individuals, but you would like to do so
- You do not purchase or exchange among private individuals, and you would not like to do so
55. New consumption practices in various areas (3/3)
The Europeans and the end of the crisis - Ipsos for Publicis - April 2013 55
In each of the following areas of consumption, what do you do or would you like to do?
To all
Great-Britain n=1040 Italy n=1009 Poland n=1056
Do
already
Don’t do
but would
like to
Don’t do
and would
not like to
Do already
Don’t do
but would
like to
Don’t do
and would
not like to
Do already
Don’t do
but would
like to
Don’t do
and would
not like to
Books, CD, DVD 29 28 41 23 30 47 23 29 48
Games and toys 16 25 57 18 29 53 16 25 59
Purchase of a vehicle (…) 15 23 61 16 31 53 34 25 39
Clothing 20 19 59 21 24 54 21 23 55
Furniture 14 27 57 11 31 58 14 27 58
Telephones, computers,
digital tablets 11 23 65 13 32 55 16 26 58
Household appliances /
Hi-fi 12 25 62 11 29 60 11 23 65
Holidays and leisure 10 21 67 10 27 63 6 21 72
Skincare / cosmetic
products 9 14 75 12 20 68 4 12 83
Wines and liquor 8 16 74 11 21 68 3 13 83
- You already purchase or exchange among private individuals as a preference
- You do not purchase or exchange among private individuals, but you would like to do so
- You do not purchase or exchange among private individuals, and you would not like to do so