The survey found that: - Awareness of the coronavirus is high in the UK, but few see it as a personal threat, though more than two in five see it as a threat globally. - Confidence is highest in local health services and health professionals to deal with the outbreak. - Less than one in five in the UK believe the virus has been contained, and only one in four think the situation is being exaggerated by the media. - The most common changes to personal behavior that UK residents would make to protect themselves are avoiding airline travel and washing hands more often.

1. CORONAVIRUS:
OPINION AND
REACTION
RESULTS FROM A MULTI-COUNTRY POLL
UNITED KINGDOM
February 14, 2020

2. © Ipsos | Coronavirus Results Wave 1 UK DECK
AWARENESS OF THE VIRUS IS HIGH IN THE UK, AS IT IS ELSEWHERE
THE UK PUBLIC DO NOT YET SEE THE VIRUS AS A PERSONAL THREAT, BUT ARE MORE
CONCERNED AT A GLOBAL LEVEL
While few see a threat to themselves personally, more than two in five see it as a threat to the world.
HEALTHCARE SERVICES ARE TRUSTED TO DEAL WITH THE OUTBREAK
Confidence is highest in local health services, health professionals and the World Health Organisation.
Health professionals are also most trusted as a source of information.
THE PUBLIC DISAGREE THAT THE VIRUS HAS BEEN CONTAINED
The UK is the most likely of all the countries to disagree that the virus has been contained and will be over
soon.
And only one in four say that the situation is being exaggerated by the media.
2 ‒
WE STAND AT A PRECIPICE BETWEEN OPTIMISM AND FEAR

3. © Ipsos | Coronavirus Results Wave 1 UK DECK
THE PUBLIC SUPPORTS STRICT ACTIONS
Almost nine in ten support mandatory screening for people who have travelled to impacted
areas, and mandatory quarantines.
There is sizeable support for restricting air travel to impacted areas.
RESTRICTING TRAVEL AND WASHING HANDS ARE THE MOST COMMON CHANGE
EXPECTED IN PERSONAL BEHAVIOURS
Around two in three say they would make these changes to protect themselves; only one
in ten say they are not considering any actions.
CITIZENS BELIEVE THERE WILL BE A LONGER TERM IMPACT
Around three in four say people will be less likely to travel to China and six in ten say
major sporting events could be affected.
3 ‒
THERE IS AN EXPLICIT WILLINGNESS TO TAKE ACTION,
ALTHOUGH LONG-TERM IMPLICATIONS ARE NOT CLEAR.

4. © Ipsos | Coronavirus Results Wave 1 UK DECK
These are the results of an Ipsos survey conducted February 7-9, 2020 on the Global
Advisor online platform among 8,001 adults aged 18-74 in Canada and the United States
and 16-74 in Australia, France, Germany, Japan, Russia and the United Kingdom.
The sample consists of approximately 1000+ individuals in each country. The samples in
Australia, Canada, France, Germany, Japan, the U.K. and the U.S. can be taken as
representative of these countries’ general adult population under the age of 75. The sample
in Russia is more urban, more educated and/or more affluent than the general population
and should be viewed as reflecting the views of the more “connected” segment of the
population. The data is weighted so that each market’s sample composition best reflects
the demographic profile of the adult population according to the most recent census data.
Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the
actual, this may be due to rounding, multiple responses or the exclusion of don't knows or
not stated responses.
The precision of Ipsos online polls are calculated using a credibility interval with a poll of
1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 4.8 percentage
points. For more information on the Ipsos use of credibility intervals, please visit the Ipsos
website (www.Ipsos.com).
4 ‒
METHODOLOGY
This study did not have
any external sponsors or
partners. It was initiated
and run by Ipsos with the
intention to share our
understanding about the
world we live in and how
citizens around the globe
think and feel about their
world.

5. © Ipsos | Coronavirus Results Wave 1
AWARENESS
February 14 2020
5 ‒

6. © Ipsos | Coronavirus Results Wave 1 UK DECK6 ‒
HIGH AWARENESS OF THE CORONAVIRUS OUTBREAK IN
THE UK AND ELSEWHERE
42%
40%
67%
39%
42%
27%
39%
29%
43%
45%
28%
54%
47%
49%
53%
48%
12%
13%
4%
7%
9%
22%
5%
21%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
A great deal A fair amount Not very much Nothing at all Don't know
How much, if at all, have you seen, read or heard about the coronavirus outbreak?

7. © Ipsos | Coronavirus Results Wave 1
PERCEPTION OF
THREAT
February 14 2020
7 ‒

8. © Ipsos | Coronavirus Results Wave 1 UK DECK8 ‒
WHILE CITIZENS DO NOT SEE A PERSONAL THREAT, THERE
IS A MUCH HIGHER PERCEIVED THREAT TO THE WORLD
55%
42%
49%
43%
61%
47%
66%
42%
32%
17%
22%
19%
39%
16%
49%
26%
16%
8%
8%
9%
19%
9%
13%
9%
14%
6%
10%
9%
15%
10%
16%
8%
17%
6%
9%
9%
15%
11%
16%
7%
US Canada France United
Kingdom
Australia Germany Japan Russia
High / Very high threat
The world
Your country
Your local community
You personally
Your family
What level of threat do you think the coronavirus poses to each of the following?

9. © Ipsos | Coronavirus Results Wave 1 UK DECK
7%
2%
2%
3%
6%
3%
7%
2%
7%
4%
8%
5%
9%
7%
9%
6%
20%
18%
19%
17%
22%
18%
40%
30%
33%
34%
25%
37%
34%
31%
27%
30%
31%
39%
40%
35%
25%
38%
16%
29%
2%
3%
5%
2%
3%
2%
2%
4%
0% 50% 100%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
Very high threat High threat Moderate threat Low threat Very low threat Don't know
(You personally) What level of threat do you think the coronavirus poses to each of the following?
9 ‒
THERE IS YET TO BE A PERCEIVED PERSONAL THREAT
FROM THE VIRUS IN THE UK AND MOST OTHER COUNTRIES

10. © Ipsos | Coronavirus Results Wave 1 UK DECK
7%
3%
3%
3%
6%
3%
6%
2%
10%
4%
6%
6%
8%
8%
10%
5%
21%
19%
21%
18%
25%
19%
40%
32%
32%
37%
30%
42%
35%
31%
27%
32%
29%
34%
35%
29%
22%
36%
14%
26%
2%
3%
5%
2%
3%
2%
3%
4%
0% 50% 100%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
Very high threat High threat Moderate threat Low threat Very low threat Don't know
(Your family) What level of threat do you think the coronavirus poses to each of the following?
10 ‒
PERCEIVED RISKS ARE ONLY SLIGHTLY ELEVATED WHEN
REFERRING TO FAMILY

11. © Ipsos | Coronavirus Results Wave 1 UK DECK
13%
4%
5%
5%
13%
3%
18%
6%
20%
13%
17%
14%
26%
13%
31%
21%
41%
39%
43%
43%
37%
43%
40%
38%
20%
32%
23%
27%
17%
28%
7%
25%
5%
9%
9%
9%
5%
11%
3%
9%
2%
3%
3%
2%
2%
2%
1%
2%
0% 50% 100%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
Very high threat High threat Moderate threat Low threat Very low threat Don't know
(Your country) What level of threat do you think the coronavirus poses to each of the following?
11 ‒
AS WE MOVE FROM PERSONAL TO COUNTRY, WE SEE THE
MAJORITY FEELING AT LEAST A MODERATE THREAT

12. © Ipsos | Coronavirus Results Wave 1 UK DECK
23%
13%
16%
12%
28%
13%
26%
11%
31%
29%
33%
31%
32%
34%
40%
30%
32%
38%
34%
42%
27%
35%
27%
36%
8%
15%
10%
11%
7%
13%
4%
14%
3%
3%
3%
3%
2%
3%
2%
6%
2%
2%
3%
2%
2%
2%
1%
2%
0% 50% 100%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
Very high threat High threat Moderate threat Low threat Very low threat Don't know
(The world) What level of threat do you think the coronavirus poses to each of the following?
12 ‒
AND AT THE GLOBAL LEVEL, TWO IN FIVE IN THE UK
PERCEIVE A HIGH OR VERY HIGH THREAT FROM THE VIRUS

13. © Ipsos | Coronavirus Results Wave 1
CONFIDENCE IN
ORGANISATIONS
February 14 2020
13 ‒

14. © Ipsos | Coronavirus Results Wave 1 UK DECK14 ‒
CONFIDENCE IS HIGHEST IN LOCAL HEALTH SERVICES
US Canada France
United
Kingdom
Australia Germany Japan Russia
Healthcare services in your country 73% 78% 70% 71% 80% 57% 81% 53%
Doctors & healthcare professionals in
your community
72% 77% 78% 71% 79% 49% 76% 39%
The World Health Organization 71% 74% 68% 71% 71% 56% 57% 54%
Hospitals in your local area 70% 71% 77% 64% 76% 52% 74% 35%
Your national government 68% 70% 56% 65% 70% 50% 63% 51%
Your local government 61% 64% 59% 49% 59% 42% 56% 30%
Your friends and neighbours 53% 57% 61% 44% 57% 38% 65% 29%
Airlines in your country 49% 53% 40% 47% 57% 40% 60% 46%
Airports in your country 49% 53% 39% 50% 57% 41% 56% 45%
Based on what you have seen, read or heard, how confident are you the following are
prepared and can effectively deal with the coronavirus?
% Very or somewhat confident in
each of the following

15. © Ipsos | Coronavirus Results Wave 1
INFORMATION
SOURCES
February 14 2020
15 ‒

16. © Ipsos | Coronavirus Results Wave 1 UK DECK16 ‒
SOCIAL MEDIA NETWORKS ARE SEEN AS THE LEAST
RELIABLE SOURCE OF INFORMATION OF THOSE TESTED
US Canada France
United
Kingdom
Australia Germany Japan Russia
Medical professionals such as
doctors and nurses
84% 84% 81% 83% 85% 74% 82% 47%
Government health officials 73% 74% 59% 71% 74% 47% 67% 48%
Television 60% 60% 44% 65% 62% 54% 68% 42%
Radio 55% 58% 50% 63% 55% 55% 58% 33%
Newspapers 57% 59% 46% 51% 57% 54% 68% 31%
Friends, family and colleagues 52% 50% 60% 44% 50% 54% 67% 37%
The Internet 51% 39% 25% 40% 48% 35% 52% 41%
Magazines 44% 32% 32% 32% 31% 35% 38% 27%
Social media networks 37% 27% 13% 22% 32% 22% 31% 32%
How much confidence, if any, do you have in the accuracy of these
sources of information on the coronavirus?
% A great deal or fair amount of confidence
in the accuracy of information

17. © Ipsos | Coronavirus Results Wave 1
OPINIONS ON
THE STATE OF
THE VIRUS
February 14 2020
17 ‒

18. © Ipsos | Coronavirus Results Wave 1 UK DECK18 ‒
FEWER THAN ONE IN FIVE IN THE UK PERCEIVE THAT THE
VIRUS HAS BEEN CONTAINED
Agree (% Strongly or somewhat agree)
21%
15%
16%
16%
19%
20%
15%
33%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
46%
51%
42%
55%
50%
42%
49%
33%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
Disagree (% Strongly or somewhat disagree)
Do you agree or disagree with the following: The coronavirus outbreak has been
contained and will soon be over.
(results do not add to 100%; the remainder of the sample is in the middle category of neither agree nor disagree or don’t
know)

19. © Ipsos | Coronavirus Results Wave 1 UK DECK19 ‒
GENERALLY, CITIZENS IN THE UK DO NOT BELIEVE THE
MEDIA HAS EXAGGERATED THE SITUATION
30%
29%
28%
27%
34%
32%
23%
45%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
42%
38%
39%
44%
36%
41%
36%
24%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
Do you agree or disagree with the following: The media has exaggerated the
extent of the coronavirus outbreak.
(results do not add to 100%; the remainder of the sample is in the middle category of neither agree nor disagree or don’t
know)
Agree (% Strongly or somewhat agree) Disagree (% Strongly or somewhat disagree)

20. © Ipsos | Coronavirus Results Wave 1 UK DECK20 ‒
WITH JUST UNDER ONE IN TWO BELIEVING THAT A VACCINE
WILL BE DEVELOPED
47%
40%
46%
47%
52%
42%
34%
62%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
19%
23%
16%
17%
13%
21%
26%
13%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
Do you agree or disagree with the following: I am confident pharmaceutical
companies will soon develop a vaccine or treatment for the coronavirus
(results do not add to 100%; the remainder of the sample is in the middle category of neither agree nor disagree or don’t
know)
Agree (% Strongly or somewhat agree) Disagree (% Strongly or somewhat disagree)

21. © Ipsos | Coronavirus Results Wave 1
PERSONAL
ACTIONS
February 14 2020
21 ‒

22. © Ipsos | Coronavirus Results Wave 1 UK DECK22 ‒
AVOIDING AIRLINE TRAVEL AND HAND WASHING ARE THE
MOST FREQUENTLY CHOSEN BEHAVIOURAL CHANGES
Page 1 of 2 US Canada France
United
Kingdom
Australia Germany Japan Russia
Avoid travel to infected countries or areas 63% 69% 63% 65% 70% 63% 58% 67%
Wash hands more often 66% 69% 56% 59% 63% 58% 64% 66%
Take a vaccine if one is developed 46% 45% 34% 49% 53% 37% 23% 45%
Avoid large gatherings of people 40% 32% 32% 29% 39% 40% 67% 52%
Use more disinfectants 45% 37% 30% 31% 38% 35% 36% 40%
Avoid travel by airplane for holiday or leisure 41% 30% 32% 29% 40% 31% 32% 28%
Wear a face mask 34% 22% 26% 25% 34% 14% 63% 38%
Avoid purchasing food products from China 36% 29% 27% 21% 33% 27% 15% 37%
Avoid buying other products made in China 29% 21% 21% 17% 27% 23% 11% 29%
Which of the following actions, if any, would you consider taking in the
future to protect yourself from the coronavirus? (multi response)

23. © Ipsos | Coronavirus Results Wave 1 UK DECK23 ‒
JUST OVER ONE IN TEN REPORT THAT THEY WOULD TAKE
NONE OF THESE ACTIONS
Page 2 of 2 US Canada France
United
Kingdom
Australia Germany Japan Russia
Avoid travel by airplane for business purpose 34% 25% 19% 23% 29% 25% 16% 25%
Avoid shaking hands with others 33% 30% 19% 26% 26% 27% 25% 21%
Avoid travel on subways or buses 29% 20% 18% 22% 26% 17% 24% 20%
Avoid contact with people of Chinese origin
or appearance
17% 11% 12% 14% 23% 28% 28% 37%
Avoid eating in Asian restaurants 18% 12% 13% 10% 20% 15% 8% 30%
Avoid travel by taxis 16% 10% 7% 9% 16% 9% 8% 5%
Not go to school or work 7% 4% 3% 7% 8% 3% 4% 5%
None of the above (Exclusive code, anchor) 7% 10% 11% 12% 7% 12% 7% 6%
Which of the following actions, if any, would you consider taking in the
future to protect yourself from the coronavirus? (multi response)

24. © Ipsos | Coronavirus Results Wave 1
POLICY
ACTIONS
February 14 2020
24 ‒

25. © Ipsos | Coronavirus Results Wave 1 UK DECK25 ‒
THERE IS SIGNIFICANT SUPPORT IN THE UK FOR
MANDATORY SCREENING AND QUARANTINE MEASURES
% STRONGLY OR TEND TO SUPPORT US Canada France
United
Kingdom
Australia Germany Japan Russia
Anyone travelling to and from infected countries
should undergo mandatory screening
83% 86% 87% 86% 88% 78% 78% 91%
Government should impose mandatory
quarantine for those who could have the infection
79% 83% 84% 84% 86% 74% 80% 83%
Airlines from my country should stop flying to
China
68% 67% 68% 70% 75% 59% 66% 61%
The government should ban any travel to and
from affected countries
70% 66% 68% 66% 73% 49% 71% 64%
Public transit systems in my country, including
buses, subways, and trains, should be taking
precautions to prevent the further spread of
coronavirus
73% 60% 56% 61% 70% 48% 76% 72%
The government should send doctors, materials,
supplies abroad to help countries affected by the
virus
61% 55% 52% 49% 52% 62% 56% 56%
Airlines from my country should stop flying to
other infected countries besides China
62% 54% 59% 56% 59% 44% 46% 54%
Some people have been debating what we should do to help control the spread of the coronavirus. To
what extent, if at all, would you support or oppose each of the following measures?

26. © Ipsos | Coronavirus Results Wave 1 UK DECK26 ‒
ABOUT SEVEN IN TEN SAY UK AIRLINES SHOULD STOP
FLYING TO CHINA
SUPPORT (Strongly or tend to support)
68%
67%
68%
70%
75%
59%
66%
61%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
11%
9%
8%
8%
7%
12%
6%
14%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
OPPOSE (Strongly or tend to oppose)
To what extent, if at all, would you support or oppose each of the following measures?
Airlines from my country should stop flying to China

27. © Ipsos | Coronavirus Results Wave 1 UK DECK27 ‒
AND THERE IS SUPPORT FOR STOPPING AIRLINES FLYING
TO OTHER INFECTED COUNTRIES
62%
54%
59%
56%
59%
44%
46%
54%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
15%
16%
11%
14%
15%
21%
12%
19%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
To what extent, if at all, would you support or oppose each of the following measures?
Airlines from my country should stop flying to other infected countries besides China
SUPPORT (Strongly or tend to support) OPPOSE (Strongly or tend to oppose)

28. © Ipsos | Coronavirus Results Wave 1 UK DECK28 ‒
TWO-THIRDS IN THE UK BELIEVE THAT TRAVEL SHOULD BE
BANNED TO AND FROM ALL AFFECTED COUNTRIES
70%
66%
68%
66%
73%
49%
71%
64%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
12%
11%
8%
13%
9%
20%
6%
12%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
To what extent, if at all, would you support or oppose each of the following measures?
The government should ban any travel to and from affected countries
SUPPORT (Strongly or tend to support) OPPOSE (Strongly or tend to oppose)

29. © Ipsos | Coronavirus Results Wave 1 UK DECK29 ‒
THERE IS OVERWHELMING SUPPORT FOR MANDATORY
SCREENING IN THE UK AND ELSEWHERE
83%
86%
87%
86%
88%
78%
78%
91%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
6%
3%
2%
4%
3%
6%
2%
3%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
To what extent, if at all, would you support or oppose each of the following measures?
Anyone travelling to and from infected countries should undergo mandatory screening
SUPPORT (Strongly or tend to support) OPPOSE (Strongly or tend to oppose)

30. © Ipsos | Coronavirus Results Wave 1 UK DECK30 ‒
AND SIMILAR LEVELS OF SUPPORT FOR MANDATORY
QUARANTINE FOR THOSE WHO MIGHT BE INFECTED
79%
83%
84%
84%
86%
74%
80%
83%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
7%
4%
3%
4%
4%
6%
3%
4%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
To what extent, if at all, would you support or oppose each of the following measures?
Government should impose mandatory quarantine for those who could have the infection
SUPPORT (Strongly or tend to support) OPPOSE (Strongly or tend to oppose)

31. © Ipsos | Coronavirus Results Wave 1 UK DECK31 ‒
THREE IN FIVE IN THE UK WOULD SUPPORT PUBLIC
TRANSIT SYSTEMS TAKING EXTRA PRECAUTIONS
73%
60%
56%
61%
70%
48%
76%
72%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
6%
10%
8%
12%
8%
15%
4%
9%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
To what extent, if at all, would you support or oppose each of the following measures?
Public transit systems in my country should be taking precautions to prevent the further spread of
coronavirus
SUPPORT (Strongly or tend to support) OPPOSE (Strongly or tend to oppose)

32. © Ipsos | Coronavirus Results Wave 1
LONGER TERM
IMPLICATIONS
February 14 2020
32 ‒

33. © Ipsos | Coronavirus Results Wave 1 UK DECK33 ‒
THE MAJORITY BELIEVE PEOPLE WILL BE LESS LIKELY TO
TRAVEL TO CHINA
Likely (% Very or somewhat likely)
77%
75%
73%
77%
76%
68%
76%
50%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
9%
9%
14%
8%
10%
13%
7%
25%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
Unlikely (% Very or somewhat unlikely)
How likely or unlikely do you think each of the following are to occur in the longer term as a
result of the Coronavirus? People will be less likely to travel to China

34. © Ipsos | Coronavirus Results Wave 1 UK DECK34 ‒
THERE IS A VIEW THAT MAJOR SPORTING EVENTS COULD
BE IMPACTED
60%
56%
53%
60%
62%
50%
73%
42%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
14%
17%
22%
15%
13%
17%
7%
30%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
How likely or unlikely do you think each of the following are to occur in the longer term as a
result of the Coronavirus? Major international events in the coming months could be
jeopardized, such as the Olympic Games
Likely (% Very or somewhat likely) Unlikely (% Very or somewhat unlikely)

35. © Ipsos | Coronavirus Results Wave 1 UK DECK35 ‒
IN THE UK, HALF BELIEVE THERE WILL BE DISRUPTION IN TRADE
WITH CHINA
50%
46%
58%
50%
61%
26%
37%
34%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
19%
22%
23%
22%
15%
38%
22%
40%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
How likely or unlikely do you think each of the following are to occur in the longer term as a
result of the Coronavirus? Disruption in trade between my country and China
Likely (% Very or somewhat likely) Unlikely (% Very or somewhat unlikely)

36. © Ipsos | Coronavirus Results Wave 1 UK DECK36 ‒
PEOPLE ARE MORE LIKELY THAN NOT TO SAY THAT TRUST IN
GLOBAL HEALTH AUTHORITIES WILL BE IMPACTED
44%
43%
45%
39%
46%
32%
63%
30%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
21%
23%
24%
22%
21%
28%
8%
34%
US
Canada
France
United Kingdom
Australia
Germany
Japan
Russia
How likely or unlikely do you think each of the following are to occur in the longer term as a
result of the Coronavirus? Trust in Global Health Authorities will be questioned
Likely (% Very or somewhat likely) Unlikely (% Very or somewhat unlikely)

37. © Ipsos | Coronavirus Results Wave 1 UK DECK© Ipsos | Doc Name37 ‒
ABOUT IPSOS
Ipsos is the third largest market research company in the world,
present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built
unique multi-specialist capabilities that provide powerful
insights into the actions, opinions and motivations of citizens,
consumers, patients, customers or employees. Our 75
business solutions are based on primary data coming from our
surveys, social media monitoring, and qualitative or
observational techniques.
“Game Changers” – our tagline – summarises our ambition to
help our 5,000 clients to navigate more easily our deeply
changing world.
Founded in France in 1975, Ipsos is listed on the Euronext
Paris since July 1st, 1999. The company is part of the SBF 120
and the Mid-60 index and is eligible for the Deferred Settlement
Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg
IPS:FP
www.ipsos.com
GAME CHANGERS
In our world of rapid change, the need for reliable information
to make confident decisions has never been greater.
At Ipsos we believe our clients need more than a data supplier,
they need a partner who can produce accurate and relevant
information and turn it into actionable truth.
This is why our passionately curious experts not only provide
the most precise measurement, but shape it to provide True
Understanding of Society, Markets and People.
To do this we use the best of science, technology
and know-how and apply the principles of security, simplicity,
speed and substance to everything we do.
So that our clients can act faster, smarter and bolder.
Ultimately, success comes down to a simple truth:
You act better when you are sure.