In this latest piece of work Ipsos MORI focus in on trust in scientific information from different sources, and how the major pharmaceutical companies compare with the NHS.
7. 7Veracity Index 2016 | December 2016 | Version 1 |
A real crisis in trust?
– no change overall
0
25
50
75
100
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Nurses* Doctor Teacher Judges Scientists
Clergy/Priests The police TV news reader Ordinary Man/Woman in the street Civil Servants
Pollsters Economists* Trade Union Officials Local Councillors Business Leaders
Managers in Local Gov Journalists Government Ministers Politicians Generally Managers in the NHS
Lawyers Hairdressers Builders Charity Chief Executives Estate agents
% trust to tell the truth:
*: This profession listed for the first time in 2016
Base: c. 1,000 British adults aged 15+ per year
8. 8Veracity Index 2016 | December 2016 | Version 1 |
Rising trust in scientists over last 20 years
85
69
57
65
25
56
18
43
63
80
33
0
25
50
75
100
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Clergy/Priests (-16 ppt) Ordinary Man/Woman in the street (+8 ppt) Civil Servants (+31 ppt)
Trade Union Officials (+25 ppt) Scientists (+17 ppt) Business leaders (+8 ppt)
Base: c. 1,000 British adults aged 15+ per year
9. 9Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
How well informed
Base: 1109 (adults aged 16-75 in the UK); dates: 16/8/17 - 17/8/17
49%
42%
54%
58%
59%
36%
56%
56%
47%
49%
47%
55%
51%
DE
C2
C1
AB
Degree
No qualifications
Pre-war
Baby Boomer
Gen X
Gen Y
Female
Male
Overall
do you feel, if at all,
about scientific research
and developments
related to your health?
% very/fairly well informed
10. 10Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
Who is and isn’t trusted on medical science…..
Base: 1109 (adults aged 16-75 in the UK); dates: 16/8/17 - 17/8/17
-8%
9%
32%
68%
71%
Scientific reports in newspapers
Scientific reports from pharmaceutical and biotech
companies
Scientific reports from independent health care providers
Scientific reports from academic institutions
Scientific reports from the NHS
% net trust (trust minus distrust)
11. 11Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
What drives trust in scientific reports?
Base: 1109 (adults aged 16-75 in the UK); dates: 16/8/17 - 17/8/17
3%
7%
7%
26%
29%
34%
What I hear about the report on social media
What my friends/family say about it
What I hear about the report in the media
What NHS staff say about it
The subject matter of the report
The organisation which published which published the
report
% mentioning
12. 12Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
What would make you trust a scientific report?
-26%
-17%
-5%
-3%
34%
49%
70%
76%
Written by person/organisation you you haven't
heard of before
Has been shared a lot on social media
Written on a topic you don’t know much about
Has been shared on social media by people you trust
Is reported by a wide range of media organisations
Is reported by a reputable media organisation
Written on a topic I know a lot about
Written by person/organisation you trust
Base: 1109 (adults aged 16-75 in the UK); dates: 16/8/17 - 17/8/17
13. 13Document Name Here | Month 2016 | Version 1 | Public | Internal Use Only | Confidential | Strictly Confidential (DELETE CLASSIFICATION)
Thank you.
Ben Page
Email: ben.page@ipsos.com
Twitter: @benatipsosmori