WANT TO KNOW MORE ABOUT TABLET USERS? The Ipsos Tablet Panel can reach more than 15,500 tablet owners across seven markets in Europe which allows us to provide you with a valuable sampling source to service project needs. We also have our own mobile application, Ipsos Mobile, which allows participants to download an app to their smartphone or tablet and take part in research surveys wherever they are, whenever they want.

1. WANT TO KNOW MORE ABOUT
TABLET USERS?
The use of smartphones and tablet
devices is rising at an ever increasing
rate, and as researchers it’s important to
offer participants the choice of how they
complete surveys. Gone are the days where
researchers would deliver just an online
survey to be completed only on a PC or
laptop. Participants now want to complete
surveys on their own terms using a device
of their choice. Tablets are always on or
near the participant allowing them to take
part in research ‘in the moment’, with less
reliance on recall, rather than retrospectively.
HOW CAN THE IPSOS TABLET
The Ipsos Tablet Panel can reach more
PANEL HELP YOUR BUSINESS?
than 15,500 tablet owners across seven Via the tablet panel we can ask
markets in Europe which allows us to respondents to complete diaries, one-
provide you with a valuable sampling off surveys, take photos, create videos,
source to service project needs. show mocked up static or video images.
We also have our own mobile application, This can be used to help you conduct:
Ipsos Mobile, which allows participants to Concept / Product Testing; Detailed
download an app to their smartphone or Behavioural Profiling and Segmentations;
tablet and take part in research surveys Brand Equity Studies; Audience Measurement
wherever they are, whenever they want. and Content Evaluation Testing.
If you want to know more about tablet users and how they affect your business contact the Ipsos Tablet Panel, available across Europe.
Gavin Sugden, Research Director Mary Fitzpatrick, Research Manger
t: +44 (0)20 8861 8016 | e: gavin.sugden@ipsos.com t: +44 (0)20 8861 8024 | e: mary.fitzpatrick@ipsos.com

2. SOME INTERESTING FACTS ABOUT TABLETS
44% 92% 1/3 55%
3G
The tablet market is Usage is Those using their tablet A significant amount
niche but growing, predominantly outside are open to of social network
1 in 10 consumers in-home – 92% of paying for internet traffic is coming from
now own a tablet owners use their tablet access – a third of tablets – 55% of
in the UK in the living room, owners are connecting owners are accessing
and 44% only use their tablet to the social networking
their tablet at home internet via 3G services sites via their tablet
Tech tracker Q3 ‘12
77% 3/4 16%
33%
9.4hrs
Ownership increases significantly Tablets are helping Children are adopting tablets
amongst the business elite. Those to change TV viewing as a gaming device – 16%
most senior business executives behaviour – three quarters of kids are playing games
in the UK – 33% own tablet of viewers now watch on an iPad and those who
with 77% of them downloading TV whilst using another do are spending an average
new apps on a monthly basis screen like the iPad of 9.4 hours a week gaming
BE:EUROPE 2012 MediaCT Multi-screen World US GameTrack Q2 ‘12
2/3 55%
47%
1 million
2 million
3 million
4 million
5 million
6 million
7 million
8 million
9 million
10 million
$ £ €
Advertisement Advertisement
Tablets are an Tablet owners are Consumers expect big things
alternative to traditional comfortable with the value from advertising on tablets
print media – 6.5 million of ad funded content – – 55% of owners agree that
adults have viewed almost two thirds would advertising on tablets can
either a newspaper or prefer tablet apps to have do things that advertising
magazine on a tablet, lower upfront costs with on other media can’t, and
smartphone or e-reader more ads than higher 47% agree that “tablets are
in the last 12 months upfront costs with fewer ads the future of advertising”
National Readership Survey 2012 IAB Tablet Ad formats study 2012
If you want to know more about tablet users and how they affect your business contact the Ipsos Tablet Panel, available across Europe.
Gavin Sugden, Research Director Mary Fitzpatrick, Research Manger
t: +44 (0)20 8861 8016 | e: gavin.sugden@ipsos.com t: +44 (0)20 8861 8024 | e: mary.fitzpatrick@ipsos.com