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Ipseity Brand Presentation V6
1.
2. Ipseity has its roots in India
Retailed As Karwar
Ornaments At
0 Bombay Stores
New Delhi 0 Kaveri Emporium
0 Mother Earth
0 Cottage Industries
Retailed in All 0 Culture Shop
major cities
0 Amethyst
0 Rani Arts & Teak
Mumbai
Pune
Hyderabad
0 Casablanca
Goa
0 Kalanjali
0 Kalpadruma
Bangalore
Chennai 0 Sudhan
0 Many More Outlets
Manufactured
in Karwar
11. Comprehensive Product Range
Necklace Sets Collar Necklaces Chokers Meenakari
Pendant Sets Earrings Jhumkas Bracelets
12. Current Business Model
Fastest growing 10,000+ Hits To
Silver Jewelry Brand Website Every
in Singapore Month
Ipseity app 1400+ Online Fans &
downloaded by 500+ Newsletter
followers Subscribers
13. 5 Year Timeline Plan
Boutique @
Online Own Flagship
Selling Store
• 2010-2012 • 2017
Shop in Shop
• 2012-2017
14. Ipseity Advantages
0 Unique Product, Already Popular Among Fashion
Conscious Indians In Singapore
0 Tried And Tested, Sells Fast In Urban Indian And
Singapore
0 Local Company, Regular Replenishment, Stock
Rotation
0 New Designs Every Quarter
0 Direct Sourcing From Manufacturer; Better Designs
@ Better Price
0 Extensive Social Media And Marketing Support
15. 2011 Media Presence
TV Web
• Zee TV Advertisement • @10,000 visitors/month
Magazine Newspaper
• India Se Advertisements • Tabla! Advertisements
Social Media Online Deal Sites
• Facebook Ads @ • Brandsfever Campaigns
Google adwords
PR Coverage Sponsorships
• Interview in Tabla • 5 major events
16. Media Plan for 2012-13
0 Sony TV (popular high end hindi channel in Singapore) advertisement
with 2 ads per day, spots in most popular primetime shows
0 Tabla (SPH’s weekly newspaper aimed at indians in singapore)
advertisements
0 Facebook ads, google adwords, linkedIn ads
0 Advertisements in print newsletters, magazines having a reach in
concentrated target audience areas
0 Banners on websites and EDMs in e-newsletters
0 Expat Living advertisements in 2013
0 Sponsorships of targeted events
0 Monthly Newsletter of Ipseity to address 1200+ readers – expecting it to
rise to at least 1500+ in next 6 months
0 Facebook page to address 1450+ fans – fan count increasing at the rate
of 50 fans per month
0 Ipseity app to reach 500+ followers
17. Social Responsibility
0 You Shop, We Donate:
0 Ipseity donates 1 SGD per sold ornament to a women’s enablement and
empowerment NGO called United Prosperity
(http://www.unitedprosperity.org/)
0 Ipseity also plans to reinvest some of its profits into the medical insurance
and infrastructure upgradation for the craftsmen at its manufacturing
facility in Karwar this year.
0 Green Practices:
0 Ipseity’s gift packaging is made from 100% recycled paper and cloth
0 The only printed marketing material we use is a thin paper bookmark and
business cards
0 The only plastic we use is our displays and earring tabs which are assets
and not consumables
18. Social Channels
Ipseity.appguppy.com
Youtube.com/user/ipseityfashion
facebook.com/followipseity
twitter.com/ipseityfashion
linkedin.com/company/ipseity
eepurl.com/c6pEg
19. 0 Founded Ipseity in 2010
About Nalini 0 Jewelry Merchandising Diploma and
Diploma in Gemology from JDMIS,
Singapore
0 Worked for IT Majors like Infosys,
CapGemini for more than 10 years
handling IT projects of retail giants like
Nordstrom & Williams Sonoma
0 Diploma in Retail Management certified
by IIM Ahmedabad, India
0 Associated with
0 Indian Women’s Association Singapore -
Media Team
0 Udaan – Indian Women Entrepreneur’s
Club
0 Business Entrepreneurship Networking
2020
0 Several appearances in TV and
newspapers as a Brand Ambassador of
Infosys
0 Bachelor of Engineering
0 http://sg.linkedin.com/in/nalinithite
25. Sponsorships : “The X at 40”
0 We also sponsor
0 Indian Women’s
Associations’
Membership Privileges
0 Indian Events Lucky
Draws
0 Birthday gifts to
existing clients
