In a survey of Dreamforce attendees Invoca found that most respondents underestimate the number of calls made to business by consumers, yet they know from experience that calls signal high purchase intent. Realizing the value of calls is just the beginning. To learn more visit: http://blog.invoca.com/survey-results-dreamforce-attendees-think-call-opportunity/

1. Mobile Phone Behavior
Survey Results
Data gathered at Dreamforce 2014
#makethecall

2. We surveyed 104 Dreamforce attendees in San Francisco on October 13 and 14, 2014.
Participants answered an 8 question survey, administered by an Invoca employee.
Results were tabulated and analyzed
using GetFeedback.com
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3. Inbound call volume is
grossly underestimated.
80% of respondents underestimated how many calls are made to businesses each year by millions. The actual number, according to BIA/Kelsey, is 30 billion in 2013 from mobile search alone; this number is expected to rise to more than 73 billion in 2018.
#makethecall

4. Yet, respondents admit to
making lots of calls…
69%
have called a business
within the past 24 hours.
#makethecall

5. …and acknowledge inbound calls are more valuable than online leads.
53% think that inbound calls are the most valuable lead type.
(And they’re right -- they convert at 10-15x the rate of online leads.)
#makethecall
Incoming Callmobile

6. They know from experience that calls signal purchase intent…
38% said that when they do
call a business, they’re ready
to make a purchase
#makethecall

7. …and that online lead forms
don’t work.
45%
say that long or complicated online
forms prevent them from completing
an online purchase.
#makethecall

8. We’ve come a long way since
the early days.
Fun Fact
More than 50% of respondents had a Nokia candybar as their first mobile phone.
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9. When it comes to realizing the value of inbound calls, it’s just the beginning.
#makethecall

10. Visit invoca.com or call 855-993-0701
to learn how to drive more calls and turn them into sales.
#makethecall