In this webinar with Invoca and guest from Forrester, you'll learn how to harness the power of AI to drive more revenue with actionable, real-time voice insights.
1. Harness the Power of AI to Drive
More Revenue with Actionable,
Real-Time Voice Insights
2. AGENDA
INTRODUCTIONS
10:00 AM
STATE OF AI IN MARKETING
AND VOICE
10:05 AM
AI + VOICE, THE NEW CUSTOMER
ENGAGEMENT ENGINE
10:15 AM
WHAT LIES AHEAD
10:30 AM
Q&A
10:45 AM
4. Invoca helps marketers drive more revenue and a better
customer experience by bringing call data and voice insights
into the digital customer journey.
18. Signal AI gives marketers immediate, actionable insight
into every voice conversation using machine learning.
Voice Conversation
Automation
Prospect Calling?
Policy Purchased?
Application Completed?
Quote Inquiry?
Claim Filed?
Signal AI
20. Signal AI assesses variations in
language patterns from
training data, and trains the
machine learning model
2
"..like to get a quote..."
"...provide a personalized quote..."
"...know the price for insurance..."
"...I need your home addressâŠâ
"...your estimated premiumâŠâ
How it works:
1
Prospect Calling?
Policy Purchased?
Application Completed?
Quote Inquiry?
Claim Filed?
Identify the signals you want to
detect
21. Signal AI assesses variations in
language, and builds an
algorithm accordingly
2
Signal AI applies machine learning
model on future unclassified calls
and predicts Signals automatically in
real-time as the conversation is
happening
3
Prospect Calling?
Policy Purchased?
Application Completed?
Quote Inquiry?
Claim Filed?
"..like to get a quote..."
"...provide a personalized quote..."
"...know the price for insurance..."
"...I need your home addressâŠâ
"...your estimated premiumâŠâ
âQuote Inquiryâ Conversations
How it works:
1
Prospect Calling?
Policy Purchased?
Application Completed?
Quote Inquiry?
Claim Filed?
Identify the signals you want to
detect
22. Actionable AI for Every Marketer
Industry AI
Ideal for marketers who:
ĂŒ Desire immediate results
ĂŒ Are new to call intelligence
and are unsure which
signals are key to their
business
ĂŒ Have limited call data or
team resources
Custom AI
Ideal for marketers who:
ĂŒ Have a deep understanding
of which signals are
relevant to their business
ĂŒ Have a high volume of call
recordings with key
outcomes identified
ĂŒ Are in a niche product or
industry
GENERAL HEALTHCARE HOME SERVICES
INSURANCE LENDING TECH TELECOM
Supported Industries: Custom Capabilities:
COLLECT TRAINING
DATA
TRAIN PREDICTIVE
CLASSIFIERS
VALIDATE AND
TEST
PROVIDE
FEEDBACK &
REFINE
26. THE BUSINESS CHALLENGE
Marketers had to wait 45 days to get conversion data from call center.
Lag created optimization challenges.
?
?
?
Time Delay
27. BEFORE SIGNAL AI
Allstate was treating all callers the same, regardless of the Signals apparent on those calls.
Best Auto Insurance
3 Calls
28. THE BUSINESS SOLUTION
Signal AI immediately identifies the conversation outcomes to optimize for bid
management for quote-driving keywords, all in real time.
REAL TIME
Signal AI
29. WITH SIGNAL AI
Allstate was able to optimize ad spend and drive higher ROI and lower CPQ by
bidding on keywords that drove quotes & policies.
Best Auto Insurance
2 Quotes 1 Policy
Purchased
30. Optimized media spend & drove revenue
BUSINESS RESULTS
Reduction in Cost
Per Quote18%
54% Reduction in Total
Campaign Spend
ĂŒ Adjusted spend to target
keywords that drove
âquotesâ, not just calls.
ĂŒ Moved under-performing
keywords lower in SERP
ĂŒ Right-priced paid search
traffic