CIS panel with LendingTree, Argon Advertising, Palo, and HyperTarget on how to connect with new audiences via affiliate marketing and paid search.

1. #InvocaSummit

2. BEST PRACTICES FOR PARTNER
MANAGEMENT AND EXPANSION.
CHALY BARKARR
Customer Success Manager
ARIEL MIDDLETON
Technical Success Manager
#InvocaSummit

3. Expand Reach & Acquire New Customers.

4. MEET OUR PANELISTS.
SARAH GITTINGS
Senior Marketing Manager
TODD STEARN
CEO
ANTHONY PALUZZI
CEO
ERIC EVANS
CEO
#InvocaSummit

5. ❖ Welcome
❖ Panelist Introductions
❖ Moderator questions directed to the panelists
❖ Questions from the Audience directed to the panelists
❖ Takeaway Summary
❖ Thank You!
AGENDA.
#InvocaSummit

6. As a well known brand, what do you look
for when talking to potential partners?
Besides conversions what else do you
look at to indicate quality?
What reports assist to do this?
#InvocaSummit

7. What integrations have you found most
useful with Invoca?
How have they helped your business grow?
#InvocaSummit

8. Is there a particular vertical(s) you feel you
excel in?
How do you build a program around a buyers’
industry and ensure it is structured correctly
so you can scale and yield more revenue?
#InvocaSummit

9. How do you use custom data to better
manage your campaigns, partners and
internal sources?
What kinds of trends have you discovered
and what do you find most useful?
#InvocaSummit
#InvocaSummit

10. Fraud is a big deal in this industry; usually giving
networks and affiliate traffic in general a bad name.
How do you fight fraud today?
How does invoca help maintain quality and identify
fraudulent sources?
#InvocaSummit

11. TAKEAWAYS.
BEST PRACTICES TO “EXPAND”
YOUR BUSINESS
BEST PRACTICES FOR MANAGING
PARTNERS

13. Take the 4 question session survey!
How’d we do?

14. THANK YOU