Sustainability is currently undercapitalised in the nutrition business. Yet consumer demand for sustainable ingredients and products continues to rise. Many see switching to more sustainable ingredients as a cost – but it doesn’t have to be! By rethinking ingredient sourcing models, new opportunities open to create value with sustainable ingredients. Growth strategies that increase consumer loyalty and brand value. Winning future ingredient strategies will be those that incorporate sustainability as a positive asset and a growth driver. Profitability and sustainability can be part of the same equation - when you commit to rethinking current ingredient sourcing methods. Further reading: Ingredients for a brighter future - https://www.linkedin.com/pulse/ingredients-brighter-future-virpi-varjonen #FoodMattersLive2016 @FoodMattersLive

1. FUTURE
INGREDIENT
STRATEGIES
Integratinggrowth,profitabilityand sustainability
© InvenireMarketIntelligence2016

2. Better Business within Nutrition & Health
THE OPPORTUNITY

3. Pure. Authentic. Safe. Clean labels. Free from.
Minimally processed. Chemical-free health.
Naturalness means many differentthings!
The demand for
natural health
ingredients
is growing

4. RISE OFTHE
RESPONSIBLECONSUMER
Increasing demand for sustainable ingredientsand products
Packaged products
made via Sustainable
Trade & Farming
Packaged products
made via Responsible
Forestry
Total Environmental/
Sustainability claims in
Packaged Food
x
17.2€
Billion
RetailValuein
2015
27.8€
Billion
RetailValuein
2015
8.8%
growth
2015-2020
Global Market Sizes - Historical/Forecast | Constant 2015 Prices | Fixed 2015 Exchange Rates. Source: Euromonitor International

5. Better Business within Nutrition & Health
THE CHALLENGE

7. Businessholdsthe powerto reach theSGDs,act fast
& helpconsumers makebehavioural change!
Nutrition and health
businesses can no longer deny
their responsibility
in transforming our world better

8. GROWTH
Fluctuating demand
No loyalty
PROFITABILITY
Price wars
Costly R&D
SUSTAINABILITY
Driving consumerism
Costs of sustainability
THE CURRENT NUTRITION
BUSINESS DILEMMA
x
The market opportunity isundercapitalised duetolong value
chains and uncompetitivebusiness models

9. Better Business within Nutrition & Health
SOLUTIONS

10. WHOLEFOODS
PROTEINS& PEPTIDES
FIBRES AND CARBOHYDRATES
OILSAND FATTY ACIDS
MICRONUTRIENTS
BOTANICAL & ALGAL PREPARATIONS
FUNGI, BACTERIA AND YEAST
INGREDIENTS FOR
SUSTAINABLE NATURAL HEALTH PRODUCTS

11. All nutritional health
solutions should be made with natural and
sustainable
ingredients!

12. Growth and profitabilitywith sustainability at
the business core is possible!
The future is already here –
it’s just not very evenly distributed.
– William Gibson

13. 1. USE THE UNUSED
Utilising normally non-edible sources such as by-products
from food production or abundant sources from wild
nature as a source of health ingredients
Getingredients such as
omega-3, antioxidants, polyphenols, protein, collagen, vitamins…

14. 2. TRANSFORMTHE NUTRIENTS
Making health ingredients through circular economy
solutions, i.e. turning problematic nutrient streams into
new value
Getingredients such as
Seaweed, protein, wholefoods …

15. 3. CONNECT THE PEOPLE
Sourcing health ingredients by skipping (even all)
middlemen in the value chain to get ingredients and raw
materials directly from farmers or wild nature
Getingredients such as
antioxidants, polyphenols,protein…

16. 4. ENABLEDO-IT-YOURSELF
Giving power to end users by enabling them to grow
ingredient themselves, or participate in production of
health ingredients
Getingredients such as
superfoods, algae, protein…

17. Better Business within Nutrition & Health
TAKE ACTION!

18. GROWTH
Stay competitive
Avoid risks
PROFITABILITY
Manage costs better
Create more value
SUSTAINABILITY
Make real impact
Be meaningful
MAKE BETTER BUSINESS
WITH NATURAL HEALTHINGREDIENTS
Rethinkcurrentbusiness models and valuechains tomake ithappen!

19. MAKEIT MATTER!

20. Thrive
with your
Future
Business
Winning leaders are those who strategically re-design
business to create new opportunities, meaningful
innovations and solutions that lead change

21. As CMO of the Future, we empower Leaders to make change happen.
Better business for People Planet and Profit.
Through excellent Design, Strategy and Conversations, we help Leaders act on their values
and purpose.
Together we craft innovative business strategies that enable profitable growth with
sustainability at the core.
We create impact that matters.
HEALTH. HAPPINESS. RESPONSIBILITY. EMPATHY. CREATIVITY. EFFECTIVENESS.
doorbell@invenire.fi | www.invenire.fi | DK +45 2938 6104 | FI +358 44 5820 088
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