These are the slides for Stewart Hay's presentation 'Using the black art of Marketing to sell accessibility'. This presentation was part of the A Future Date online conference.

1. Using the black art of marketing to sell
accessibility
Stewart Hay
Managing Director
@ohmydeity
21 April 2020
stewart@intopia.digital

2. We help organisations be more inclusive and
accessible.
Together, we create enjoyable, efficient digital
experiences for everyone.
Let’s go on an accessibility adventure together.
We’re creating an
inclusive digital world
(from down under!)

3. What does
marketing have to
do with
accessibility?
It is a legal
requirement!

4. Compliance
Business

6. 1
Omni-channel
marketing

7. Use multiple sources!
• Newsletters
• Brown bags
• Walk the floor
• Corporate strategy

8. Tip 1
Make sure that people hear about accessibility
from as many different sources as possible.
You should not be the only voice!

9. 2
The rule of
seven

11. Tip 2
Repeat, repeat, repeat, repeat, repeat, repeat…
Multiple positive interactions lead to strong
relationships.

12. 3
Make it easy

13. Don’t be
this person

15. Tip 3
Be approachable
Do not judge
Be there to help

16. 4
Psychology of
persuasion

18. Everyone has different motivators find out what they are:
• Facts and numbers
• Empathy
• Reputational risk
• Geek-out factor
• Personal benefit
• Bribery - behavioural inducements through food rewards
You need to connect

19. Tip 4
Everyone does not have the same motivators
Tailor your approach to your audience

20. Let’s chat
@Intopia Intopia intopia.digital hello@intopia.digital
Stewart Hay
@ohmydeity
stewart@intopia.digital