Many businesses are beginning to discover that the internet represents the best medium for finding new clients. More of them are putting more effort into building nice web sites and social network pages to help attract customers to their businesses. However, this web real estate does one no good if a customer does not know how to find it. That is one of the reasons that many people are turning to search engine optimisation (SEO) campaigns to increase their web site traffic.

1. Search Engine
Optimisation in 2013 and
Beyond

2. More info on:
http://www.senetwork.org
Many businesses are
beginning to discover that
the internet represents the
best medium for finding
new clients. More of them
are putting more effort into
building nice web sites and
social network pages to help
attract customers to their
businesses.

3. That is one of the reasons that many people are
turning to search engine optimisation (SEO)
campaigns to increase their web site traffic.
The world of SEO has changed significantly
over the last year, and will probably continue to
be dynamic from 2013 and beyond. info on:
More
http://www.senetwork.org

4. SEO is simply the science
of manipulating the
Google and other search
engine algorithms to get
a given web site to
appear higher in the
search engine results for
very targeted key
phrases.

5. However, the amount of competition has
increased markedly in recent years, and Google
has been making frequent and highly disruptive
changes to their algorithms.
More info on:
http://www.senetwork.org

6. More info on:
http://www.senetwork.org
For effective SEO in 2013
and beyond, one of the
most crucial aspects will be
keyword research. Google
recently got rid of their
keyword tool replaced it
with a new Keyword
Explorer integrated into
Adwords accounts.

7. There are other tools, however, such as
The Last Keyword Tool or Krakken that are
based on scraping the natural occurrence
of words all over the internet to get a
sense of the natural frequencies of words,
and more importantly their co-occurrence.
More info on:
http://www.senetwork.org

8. Targeting the right keywords
for a marketing campaign is
more important than ever as
well. More importantly, the
long tail search terms typically
convert to buyers much better
because the user is much
more focused. By identifying
the right terms, you will likely
get more bang for your SEO
efforts.
More info on:
http://www.senetwork.org

9. Before, people could over-optimise their anchor
text for keywords that they wanted to rank for
without any problem. After Google Penguin
update in 2012 and Penguin 2.0 update in 2013,
Google is mercilessly penalizing web sites for over
optimization.
More info on:
http://www.senetwork.org

10. This means that the effectiveness of various link
building tools such as SE Nuke, Magic Submitter,
and GSA SER will probably have to be used with
more care. If you have well spun content, it will be
nearly impossible to be distinguished from real
content and will be hard for Google to distinguish
More info on:
as unnatural.
http://www.senetwork.org

11. The incorporation of social signals into ranking
algorithms will probably be much more important
in the years to come.
There are a variety of good tools to accomplish
much of this on autopilot such as the TribeShare
Network or Web2Rule.
More info on:
http://www.senetwork.org

12. SEO has definitely gotten a lot tougher over the past year.
Therein lies a great opportunity for those with the patience
and skills to adjust to a changing environment. With change
comes opportunity as lazy SEO becomes less and less
tenable as we go forward over the next decade.
More info on:
http://www.senetwork.org