2. Organized by
Nov.9 -11, 2020
Location: Hall 15.2, 16.2,
Area C
China Import & Export
Fair Complex,
Guangzhou
As the leading professional wine and spirits
exhibition in Asia, the 25th Interwine was a
great success and showed a clear growth
momentum. During the three-day exhibition,
with 20,000 sqm exhibition area, Interwine
attracted 415 exhibitors from 56 wine
producing countries and regions. More than
21,000 visitors enjoyed this brilliant event
during three days.
Featured exhibition areas represented by
the “90+ Awarding Wine Area” reflects the
latest trends of the wine industry, and more
than 60 events such as wine forums, wine
tasting and master classes, lead the visitors
to appreciate the different dimensions of
wine.
Testimonials
I n t e r w i n e h a s b e c o m e o u r
reference when it's about choosing
our products for promotion.
Interwine works as a partner for us
since the business exchange not
only in China but they also
organize professional buyers group
to Italy.
CEO
Italian Wine and Food Association
ROSSANO FEE
We chose Interwine for the first
time as an exhibitor in China.
This is a great opportunity to
show our wine brands to Chinese
customers. We are exhibiting
here to give everyone a good
u n d e r s t a n d i n g o f u s a n d
appreciate our wines. I am sure
they will love our wines.
Pengwine Chef
Sommelier
Chris Milliken
I have participated in Interwine for
many years. Guangzhou is a city
with a relatively high consumption
of wine, and the Chinese wine
market has good momentum. In
order to better connect with our
C h i n e s e c u s t o m e r s a n d
understand their needs, it is
necessary to participate in
Interwine.
Owner Dalvina Winery
Delco Baltovski
Luca Alves
Interwine China becomes our main
partner and we not only do
exhibitions and roadshows for the
business development. Thanks to
our long partnership with Interwine,
we could focus on education. And
together we created Chianti
education academy across cities in
China since 2018.
Ambassador
Consorzio Vino Chianti
New heights
for each points
Interwine ensures that every
drop of it is enjoyed by
Chinese consumers
3. There are 9 major brand projects
u n d e r Ke t o n g E x h i b i t i o n :
Interwine China, Interwine Beijing
Premium Wine & World Awarding
Wine Fair, Interwine Shenzhen
World Wineries Fair, Interfood,
Interfood China High-end Food
Exhibition, Interwine Roadshow,
Interwine Grand Challenge (IGC),
Ketong World Winery Tour,
Interwine Consultant, etc.
Interwine China Exhibition will
continue to optimize its strategic
layout and comprehensively build
an exhibitor-centric resource
sharing platform. We are willing to
join hands with like-minded people
to create a brilliant tomorrow for the
development of the global wine
industry.
The increase in the degree of
internationalization of exhibitors is a significant
trend.
A strong exhibition lineup of 24
international pavilions including France,
Australia, the United States, Portugal,
Tejo, Spain, Chile, Romania, Moldova,
North Macedonia, Italy, South Africa,
Mendoza Argentina, Vietnam, the Czech
republic, etc., brought buyers the best
wines from around the world.
Another area that continues to improve
is the professionalism of the visitors.
W i t h t h e s u p p o r t s f r o m w i n e
associations of variant provinces and
cities in China, Interwine welcomed
buyer groups from Chonqing, Hunan,
Jiangxi, Guangxi, Shenzhen, Zhuhai,
Z h o n g s h a n , a n d s o o n e . T h e
improvement of the number and quality
of professional buyers is very important
to the quality of the exhibition and is
also the decisive factor affecting
exhibitors’ participation outcome.
Exhibitor Comments
It was a really beautiful and inspiring
experience. I got the opportunity to
present my wines to a bigger number
of people in only 3 days. Moreover, I
have earned more confidence in myself
and my business. I would like to thank
Interwine for its continuous support for
wineries that want to develop the
business in China.
Marco Zamorano
Export Manager
Vina Tres Palacios
I’ve have a strong relationship with
Interwine and we are very very happy
to be here. This is, I think, the 15th times
we had been in the Interwine show.
China's wine market is the largest
potential one in the world. We have a
lot to offer and we'd be here as long as
we possibly can. We will continue our
philosophy and reach as many Chinese
customers all over the country as we
can.
Don Anderson
President
EVO WINE GROUP
I really have learned a lot throughout
the discussions and exchanging
ideas with the different exhibition°Øs
participants and visitors. I came 1
year ago with nothing and right now
I can tell I have got 2 customers
thanks to participating at Interwine
during 3 editions.
Carlos Narbona
Export Manager
Grupo Caballero
We participated in Interwine since 2014.
I love Interwine China, because it's
professional and well organized. I just
ordered my booth and Interwine China
did the rest, logistic services, booth
construction provided by them in
p a r t n e r s h i p w i t h p r o f e s s i o n a l
companies. While it may seem like a
traditional exhibition, I have to say that
I'm really impressed by the quality of
the number of customers responding to
ou product
Fernando Urdaniz
Gerente General
Promendoza Argentina
Since 2005, Ketong Exhibition took the lead in
holding the first professional international
wine and spirits exhibition in China - Interwine
After 16 years of cultivation and 25 successful exhibitions, INTERWINE has
gradually grown into the largest international wine exhibition with the highest
degree of internationalization and specialization in Asia. Ketong Exhibition has
established contacts with 76 wine-producing countries, 200+ producing-region
governments and 450,000+ wineries in the world; it has close relations with
embassies and consulates in China and 206 wine associations and chambers of
commerce worldwide; it has active business contacts with 300,000 wine
merchants. Ketong Exhibition has become a gateway for wines from all over the
world to enter the Chinese market, and has won a good reputation in wine
producing countries around the world.
4. Interwine Exhibition Statistics
Show name Interwine China 2020 (Guangzhou)
Date 9-11 November 2020
Show hours 9 November - 9:00 to 18:00
10 November - 9:30 to 18:00
11 November - 9:30 to 16:30
Venue
Hall 15.2,16.2, Area C
China Import & Export Fair Complex, Guangzhou
Organiser
Ketong International Exhibition (Guangzhou) Co., Ltd
Canton import & export fair complex
Event organised August Forum & Summit
•World Wine Summit
•More than 60 masterclasses
•IGC Awarding Ceremony
Masterclasses and tasting during three days (part of)
•Rainbow Nation - the diversity of South Africa wines
•German Wines' Tasting
•Master Class Costières de Nîmes ——the Unique
Terroir of Nemausus
•CHIANTI D.O.C.G. RISERVA - Wine Seminar
•Terroir Conference of Burgundy
•Taste of sake, explore the centenary wine making
technology inheritance
•Greece Wine Tasting
•The Charm of Champagne
Special Zone
•90+ Scored Wine Area
•Beer Area
•Whiskey Zone
•Cognac Zone
•Interwine Premium Wine Challenge Zone
www.interwine.org
Research
5. www.interwine.org
Visitors Geographical Distribution
Other Provinces in China 26.77%
Guangzhou 26.09%
Other Cities in Guangdong 21.83%
Shenzhen 18.52%
Overseas 6.79%
TOTAL 100%
Exhibition Statistics 2020
Exhibition Area 20,000 sqm
Total number of Exhibitors 415
Total Number of Countries 21
Total Number of Regions 35
Total Number of activities on-site 40
Organisation & Association
Consorzio Vino Chianti
Italian Wine Culture Association
X i a m e n I n t e r n a t i o n a l
Wine&Spirits Trading Platform
China import Wine Union
Countries participated November 2020
France Argentina
Australia Uruguay
Chile Italy
Spain North Macedonia
Moldova Greece
Bulgaria Germany
South Africa Japan
Portugal China
USA Germany
Scotland Slovenia
Visitors Job Distribution
President, Partner, CEO,
Owner
42.26%
Director of Operations 39.18%
Purchasing manager 16.86%
Others 1.70%
TOTAL 100%
6. Visitors Geographical Distribution
Other Provinces in China 26.77%
Guangzhou 26.09%
Other Cities in Guangdong 21.83%
Shenzhen 18.52%
Overseas 6.79%
TOTAL 100%
Exhibitors Category
Region Number Percentage
Foreign Wineries 31 7 %
Chinese Importers 332 79 %
Chinese Wineries 4 1 %
Accessoires 26 6 %
Media 12 3 %
TOTAL 415 100%
Exhibits Category Statistics
Imported Wines 80.16%
90+ Awarding Wines 6.73%
Wine Accessories 5.58%
Spirits 4.42%
Domestic Wines 3.11%
TOTAL 100%
Industry Distribution
Importer 28%
Wholesale 19%
Winery 12%
Distributor 21%
Catering 8%
Media 4%
Club 2%
Supermarket 2%
Hotel 2%
Others 1%
Total 100%
Visitors Business Scope Distribution
Imported Wine 38%
Spirits 17%
Domestic Wine & Spirits 9%
Other Domestic Liquor 8%
Beer 7%
Imported Food 6%
Alcohol Packaging 5%
Accessories 4%
Beverages 4%
Others 2%
TOTAL 100%
Visitors Job Distribution
President, Partner, CEO,
Owner
42.26%
Director of Operations 39.18%
purchasing manager 16.86%
Others 1.70%
TOTAL 100%
www.interwine.org
Contact
marketing@interwine.org
consultant@interwine.org
@Interwine china
@Interwine china
