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Five Key
Technology
Expectations for
2014

www.intersog.com
2014
Mobility
Mobility
•  In	
  2014,	
  users	
  will	
  challenge	
  more	
  businesses	
  to	
  go	
  mobile	
  and	
  have	
  an	
  app	
  
or	
  at	
  least	
  a	
  mobile	
  website	
  
•  A	
  huge	
  mobile	
  mind	
  shi<	
  is	
  expected	
  with	
  more	
  clients	
  op>ng	
  for	
  service	
  
providers	
  with	
  a	
  well	
  thought-­‐over	
  and	
  proac>ve	
  mobile	
  strategy	
  
•  Mobile	
  payment	
  systems	
  and	
  virtual	
  wallets	
  as	
  well	
  as	
  mobile	
  3D	
  dressing	
  
rooms	
  
•  Rapid	
  evolu>on	
  of	
  4G	
  mobile	
  networks	
  across	
  the	
  Globe	
  
•  More	
  geoloca>on-­‐based	
  check-­‐in	
  services	
  such	
  as	
  Foursquare	
  to	
  boost	
  
mobile	
  shopping	
  
•  Mobile	
  device	
  management	
  from	
  BYOD	
  to	
  cloud-­‐based	
  mobile	
  security	
  
solu>ons	
  (as	
  a	
  result,	
  there’ll	
  be	
  an	
  increased	
  demand	
  for	
  consumer	
  apps	
  
such	
  as	
  Dropbox	
  or	
  Evernote)	
  
•  Mobile	
  search	
  adver>sing	
  will	
  see	
  a	
  52%	
  increase,	
  while	
  mobile	
  banner	
  
adver>sing	
  will	
  see	
  a	
  54%	
  increase	
  and	
  mobile	
  click	
  through	
  is	
  likely	
  to	
  grow	
  
as	
  high	
  as	
  18%	
  in	
  2014	
  	
  
•  More	
  mobile	
  video	
  services	
  like	
  Vine	
  or	
  Instagram	
  will	
  emerge	
  to	
  help	
  
remove	
  technology	
  barriers	
  to	
  entry	
  for	
  startups	
  and	
  SMEs	
  
Wearable Tech
Wearable Tech
•  Wearable	
  tech	
  market	
  is	
  expected	
  to	
  hit	
  over	
  $1.5B	
  ($800M	
  increase	
  from	
  
2013)	
  
•  Fitness	
  trackers	
  –	
  now	
  when	
  the	
  shape	
  and	
  design	
  issues	
  have	
  been	
  
resolved,	
  the	
  next-­‐gen	
  fitness	
  and	
  healthcare	
  gadgets	
  will	
  be	
  all	
  about	
  
features	
  and	
  capabili>es	
  they	
  offer	
  
•  Smartwatches	
  –	
  big	
  companies	
  are	
  preparing	
  to	
  get	
  involved	
  in	
  a	
  smart	
  
watch	
  game	
  where	
  the	
  winner	
  is	
  the	
  one	
  able	
  to	
  offer	
  a	
  wearable	
  app	
  that	
  is	
  
simply	
  more	
  convenient	
  for	
  performing	
  a	
  task	
  than	
  pulling	
  out	
  a	
  
smartphone	
  and	
  performing	
  a	
  task	
  on	
  it	
  
•  Face	
  computers	
  –	
  2014	
  promises	
  to	
  put	
  in	
  place	
  some	
  clear	
  rules	
  and	
  
purposes	
  for	
  face	
  mounted	
  computers.	
  Google	
  and	
  other	
  companies	
  will	
  
finally	
  determine	
  most	
  common	
  use	
  cases	
  and	
  best	
  workflows	
  for	
  their	
  
products	
  such	
  as	
  Google	
  Glass	
  and	
  will	
  focus	
  more	
  on	
  polishing	
  UI	
  design	
  
and	
  UX	
  in	
  general.	
  
•  NFC	
  and	
  Bluetooth	
  trinkets	
  –	
  while	
  NFC	
  rings	
  are	
  yet	
  to	
  make	
  a	
  long	
  way	
  to	
  
go	
  mainstream,	
  the	
  technology	
  itself	
  is	
  expected	
  to	
  make	
  a	
  true	
  break-­‐
through	
  on	
  the	
  wearable	
  tech	
  market.	
  NFC	
  and	
  Bluetooth	
  enabled	
  
accessories	
  will	
  become	
  stop-­‐gaps	
  for	
  features	
  that	
  we	
  want	
  to	
  be	
  
embedded	
  in	
  our	
  daily	
  life	
  surrounded	
  by	
  smart	
  objects.	
  
Internet of Things
Internet of Things
•  Evidence	
  shows	
  that	
  2014	
  won’t	
  be	
  the	
  >pping	
  point	
  for	
  consumer	
  adop>on	
  
of	
  the	
  Internet	
  of	
  Things	
  (IoT)	
  –	
  in	
  2013,	
  only	
  17%	
  of	
  businesses	
  polled	
  plan	
  
to	
  roll	
  out	
  an	
  IoT-­‐based	
  product	
  
•  Data	
  scien>st	
  will	
  become	
  a	
  hard	
  sought-­‐a<er	
  role	
  in	
  all	
  digital	
  ecosystems	
  
•  Vendors	
  selling	
  IoT	
  products	
  will	
  have	
  to	
  address	
  the	
  two	
  major	
  consumer	
  
concerns	
  about	
  IoT:	
  1)	
  ensure	
  online	
  safety	
  of	
  personal	
  data	
  and	
  2)	
  achieve	
  
consumer	
  loyalty	
  based	
  on	
  trust	
  	
  
•  Hardware	
  vendors	
  will	
  work	
  towards	
  a	
  common	
  communica>ons	
  plaform	
  
to	
  enable	
  beger	
  and	
  faster	
  data	
  transmission	
  across	
  devices	
  
•  Payment	
  systems	
  –	
  both	
  exis>ng	
  credit/debit	
  cards	
  and	
  new	
  systems	
  such	
  
as	
  Google	
  Wallet,	
  PayPal	
  or	
  Coin	
  –	
  will	
  become	
  more	
  integrated	
  with	
  the	
  IoT	
  
smoothing	
  the	
  fric>on	
  of	
  transac>ons	
  
Big Data
Big Data
•  Loca>on	
  intelligence	
  will	
  play	
  a	
  pivotal	
  role	
  in	
  helping	
  companies	
  beger	
  
understand	
  rela>onships	
  between	
  specific	
  loca>ons	
  to	
  be	
  able	
  to	
  iden>fy	
  
growth	
  opportuni>es,	
  improve	
  internal	
  and	
  external	
  informa>on	
  sharing,	
  
and	
  make	
  beger	
  strategic	
  business	
  decisions	
  
•  Channel	
  retarge>ng	
  –	
  businesses	
  will	
  be	
  seeking	
  means	
  to	
  append	
  specified	
  
data	
  points	
  to	
  get	
  the	
  appropriate	
  IDs	
  and	
  device	
  informa>on	
  to	
  retarget	
  
customers	
  on	
  any	
  given	
  channel.	
  As	
  such,	
  the	
  focus	
  in	
  2014	
  will	
  be	
  on	
  
automa>ng	
  the	
  way	
  data	
  is	
  reported,	
  packaged	
  and	
  sent	
  to	
  other	
  systems	
  
•  Technology	
  advances	
  like	
  YARN	
  will	
  increase	
  the	
  use	
  of	
  new	
  and	
  more	
  
op>mally	
  efficient	
  engines	
  and	
  expand	
  Hadoop	
  opportuni>es	
  
•  Cloud	
  data	
  warehouses	
  such	
  as	
  Amazon	
  Redshi<	
  or	
  Google	
  BigQuery	
  will	
  
reduce	
  >me	
  needed	
  to	
  build	
  out	
  a	
  data	
  warehousing	
  system	
  from	
  several	
  
months	
  to	
  just	
  a	
  few	
  days	
  which	
  will	
  enable	
  rapid	
  prototyping	
  and	
  beger	
  
flexibility	
  
•  Self-­‐serving	
  analy>cs	
  will	
  become	
  a	
  standard	
  for	
  fast	
  moving	
  organiza>ons	
  
and	
  will	
  break	
  a	
  monolithic	
  infrastructure	
  stack	
  into	
  numerous	
  innova>ve	
  
solu>ons	
  to	
  work	
  effec>vely	
  with	
  new	
  data	
  sources	
  
3D Printing & Imaging
3D Printing & Imaging
•  Laser	
  sintering	
  technology	
  patents	
  that	
  current	
  hold	
  3D	
  prin>ng	
  back	
  from	
  
going	
  mainstream	
  due	
  to	
  a	
  very	
  high	
  pricing	
  will	
  expire	
  in	
  February	
  2014	
  
which	
  will	
  result	
  in	
  a	
  significant	
  drop	
  in	
  the	
  cost	
  of	
  technology	
  and	
  beger	
  
consumeriza>on	
  opportuni>es	
  
•  Big	
  players	
  like	
  3D	
  Systems,	
  Au>desk,	
  Stratasys	
  and	
  others	
  will	
  be	
  working	
  
hard	
  on	
  making	
  3D	
  prin>ng	
  and	
  imaging	
  more	
  useful	
  for	
  industry	
  and	
  
manufacturing	
  in	
  par>cular	
  
•  In	
  August	
  2014,	
  NASA	
  will	
  send	
  3D	
  printers	
  to	
  the	
  Interna>onal	
  Space	
  
Sta>on	
  (ISS)	
  to	
  replicate	
  roughly	
  30%	
  of	
  all	
  parts	
  
	
  
References
• 
• 
• 
• 
• 
• 
• 
• 
• 

eMarketer,	
  2013	
  
Mashable,	
  2013	
  
Geek,	
  2013	
  
Forrester,	
  2013	
  
Techday,	
  2013	
  
ReadWrite,	
  2013	
  
Quartz,	
  2013	
  
VentureBeat,	
  2013	
  
Informa>on	
  Week,	
  2013	
  
Follow Us
linkd.in/intersog

@Intersog

slideshare.net/Intersog

goo.gl/Intersog

fb.me/Intersog

youtube.com/Intersog

blog.com/Intersog

pinterest.com/IntersogMobile
About Intersog
	
  	
   Intersog	
  is	
  a	
  global	
  provider	
  of	
  Agile	
  web	
  &	
  mobile	
  development	
  
teams	
  and	
  so<ware	
  development	
  outsourcing	
  in	
  most	
  mobile	
  
ecosystems	
  including	
  apps,	
  gaming	
  and	
  mCommerce.	
  
	
  
Founded	
  in	
  2005,	
  Intersog	
  has	
  developed	
  more	
  than	
  300	
  own	
  and	
  
custom	
  apps	
  for	
  the	
  Apple	
  App	
  Store	
  and	
  Google	
  Play	
  and	
  received	
  
several	
  industry	
  recogni>on	
  awards	
  including	
  "Best	
  iPhone	
  
Development	
  Company	
  2011"	
  by	
  the	
  Best	
  Web	
  Agency,	
  “Best	
  App	
  
Ever	
  Award	
  2011	
  &	
  2012”,	
  AppPicker’s	
  Best	
  Project	
  Management	
  
Apps	
  for	
  iPad	
  (2013),	
  BusinessBee’s	
  Best	
  Business	
  Communica>on	
  
Apps	
  Ever	
  for	
  “Interview	
  Assistant	
  Pro”	
  app	
  (2013),	
  UK’s	
  Top	
  10	
  
Android	
  Development	
  Company	
  as	
  of	
  December	
  2013,	
  and	
  others.	
  
	
  
THANK YOU!
Have Questions and/or Requests?
CONTACT US NOW

contact@intersog.com
www.intersog.com
2014

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Five Key Technology Expectations for 2014

  • 1.       Five Key Technology Expectations for 2014 www.intersog.com 2014
  • 3. Mobility •  In  2014,  users  will  challenge  more  businesses  to  go  mobile  and  have  an  app   or  at  least  a  mobile  website   •  A  huge  mobile  mind  shi<  is  expected  with  more  clients  op>ng  for  service   providers  with  a  well  thought-­‐over  and  proac>ve  mobile  strategy   •  Mobile  payment  systems  and  virtual  wallets  as  well  as  mobile  3D  dressing   rooms   •  Rapid  evolu>on  of  4G  mobile  networks  across  the  Globe   •  More  geoloca>on-­‐based  check-­‐in  services  such  as  Foursquare  to  boost   mobile  shopping   •  Mobile  device  management  from  BYOD  to  cloud-­‐based  mobile  security   solu>ons  (as  a  result,  there’ll  be  an  increased  demand  for  consumer  apps   such  as  Dropbox  or  Evernote)   •  Mobile  search  adver>sing  will  see  a  52%  increase,  while  mobile  banner   adver>sing  will  see  a  54%  increase  and  mobile  click  through  is  likely  to  grow   as  high  as  18%  in  2014     •  More  mobile  video  services  like  Vine  or  Instagram  will  emerge  to  help   remove  technology  barriers  to  entry  for  startups  and  SMEs  
  • 5. Wearable Tech •  Wearable  tech  market  is  expected  to  hit  over  $1.5B  ($800M  increase  from   2013)   •  Fitness  trackers  –  now  when  the  shape  and  design  issues  have  been   resolved,  the  next-­‐gen  fitness  and  healthcare  gadgets  will  be  all  about   features  and  capabili>es  they  offer   •  Smartwatches  –  big  companies  are  preparing  to  get  involved  in  a  smart   watch  game  where  the  winner  is  the  one  able  to  offer  a  wearable  app  that  is   simply  more  convenient  for  performing  a  task  than  pulling  out  a   smartphone  and  performing  a  task  on  it   •  Face  computers  –  2014  promises  to  put  in  place  some  clear  rules  and   purposes  for  face  mounted  computers.  Google  and  other  companies  will   finally  determine  most  common  use  cases  and  best  workflows  for  their   products  such  as  Google  Glass  and  will  focus  more  on  polishing  UI  design   and  UX  in  general.   •  NFC  and  Bluetooth  trinkets  –  while  NFC  rings  are  yet  to  make  a  long  way  to   go  mainstream,  the  technology  itself  is  expected  to  make  a  true  break-­‐ through  on  the  wearable  tech  market.  NFC  and  Bluetooth  enabled   accessories  will  become  stop-­‐gaps  for  features  that  we  want  to  be   embedded  in  our  daily  life  surrounded  by  smart  objects.  
  • 7. Internet of Things •  Evidence  shows  that  2014  won’t  be  the  >pping  point  for  consumer  adop>on   of  the  Internet  of  Things  (IoT)  –  in  2013,  only  17%  of  businesses  polled  plan   to  roll  out  an  IoT-­‐based  product   •  Data  scien>st  will  become  a  hard  sought-­‐a<er  role  in  all  digital  ecosystems   •  Vendors  selling  IoT  products  will  have  to  address  the  two  major  consumer   concerns  about  IoT:  1)  ensure  online  safety  of  personal  data  and  2)  achieve   consumer  loyalty  based  on  trust     •  Hardware  vendors  will  work  towards  a  common  communica>ons  plaform   to  enable  beger  and  faster  data  transmission  across  devices   •  Payment  systems  –  both  exis>ng  credit/debit  cards  and  new  systems  such   as  Google  Wallet,  PayPal  or  Coin  –  will  become  more  integrated  with  the  IoT   smoothing  the  fric>on  of  transac>ons  
  • 9. Big Data •  Loca>on  intelligence  will  play  a  pivotal  role  in  helping  companies  beger   understand  rela>onships  between  specific  loca>ons  to  be  able  to  iden>fy   growth  opportuni>es,  improve  internal  and  external  informa>on  sharing,   and  make  beger  strategic  business  decisions   •  Channel  retarge>ng  –  businesses  will  be  seeking  means  to  append  specified   data  points  to  get  the  appropriate  IDs  and  device  informa>on  to  retarget   customers  on  any  given  channel.  As  such,  the  focus  in  2014  will  be  on   automa>ng  the  way  data  is  reported,  packaged  and  sent  to  other  systems   •  Technology  advances  like  YARN  will  increase  the  use  of  new  and  more   op>mally  efficient  engines  and  expand  Hadoop  opportuni>es   •  Cloud  data  warehouses  such  as  Amazon  Redshi<  or  Google  BigQuery  will   reduce  >me  needed  to  build  out  a  data  warehousing  system  from  several   months  to  just  a  few  days  which  will  enable  rapid  prototyping  and  beger   flexibility   •  Self-­‐serving  analy>cs  will  become  a  standard  for  fast  moving  organiza>ons   and  will  break  a  monolithic  infrastructure  stack  into  numerous  innova>ve   solu>ons  to  work  effec>vely  with  new  data  sources  
  • 10. 3D Printing & Imaging
  • 11. 3D Printing & Imaging •  Laser  sintering  technology  patents  that  current  hold  3D  prin>ng  back  from   going  mainstream  due  to  a  very  high  pricing  will  expire  in  February  2014   which  will  result  in  a  significant  drop  in  the  cost  of  technology  and  beger   consumeriza>on  opportuni>es   •  Big  players  like  3D  Systems,  Au>desk,  Stratasys  and  others  will  be  working   hard  on  making  3D  prin>ng  and  imaging  more  useful  for  industry  and   manufacturing  in  par>cular   •  In  August  2014,  NASA  will  send  3D  printers  to  the  Interna>onal  Space   Sta>on  (ISS)  to  replicate  roughly  30%  of  all  parts    
  • 12. References •  •  •  •  •  •  •  •  •  eMarketer,  2013   Mashable,  2013   Geek,  2013   Forrester,  2013   Techday,  2013   ReadWrite,  2013   Quartz,  2013   VentureBeat,  2013   Informa>on  Week,  2013  
  • 14. About Intersog     Intersog  is  a  global  provider  of  Agile  web  &  mobile  development   teams  and  so<ware  development  outsourcing  in  most  mobile   ecosystems  including  apps,  gaming  and  mCommerce.     Founded  in  2005,  Intersog  has  developed  more  than  300  own  and   custom  apps  for  the  Apple  App  Store  and  Google  Play  and  received   several  industry  recogni>on  awards  including  "Best  iPhone   Development  Company  2011"  by  the  Best  Web  Agency,  “Best  App   Ever  Award  2011  &  2012”,  AppPicker’s  Best  Project  Management   Apps  for  iPad  (2013),  BusinessBee’s  Best  Business  Communica>on   Apps  Ever  for  “Interview  Assistant  Pro”  app  (2013),  UK’s  Top  10   Android  Development  Company  as  of  December  2013,  and  others.    
  • 15. THANK YOU! Have Questions and/or Requests? CONTACT US NOW contact@intersog.com www.intersog.com 2014