How to Leverage Memes in Advertising
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The agency Memetic did a talk on memevertising as the next big thing during Internet Week Denmark 2014. Catch the attention of young people with memes. Meme-huh? Memetic explains and shows you the central genres of the pop cultural paradigm shift on the internet. Memetic also lets you in on how your company can use memes to make your advertising relevant to millennials. The strategy is called memevertising and is right now revolutionizing marketing through social media. Memetic will introduce the three key tactics, highlight the most successful international examples and give you the do's and don'ts.
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How to Leverage Memes in Advertising
- 4. Y U MAKE THIS COMPANY
- 6. EXERCISE MEME DEFINiTIONS SHAKE YOUR WORLD THE wierdest SLIDE CLEVER STRATEGIES
- 7. leo whats a meme WHAT IS A MEME?
- 8. leo whats a meme “An IdEA, bEHAvIor, or STylE THAT SprEAdS froM pErSon To pErSon WITHIn A culTurE”
- 11. RAGE COMICS FEELINGS AND CHARACTER TRAITS
- 12. GIF IMITATION OR A REMIX SHORT VIDEO OR AS A FORM OF COMMeNT
- 13. LANGUAGE ABBREVIATIONS, slang or idioms
- 14. PHYSICALS IMITATION OR A REMIX STRANGE positions or abnormal acts
- 15. IMAGES OVERLAY OF TEXT OR exploitables
- 16. IMAGES OVERLAY OF TEXT OR exploitables
- 17. VIDEO IMITATION OR A REMIX
- 18. ADVICE ANIMALS IMITATION OR A REMIX DESCRIBing FEELINGS AND SITUATIONS SEE SoMEonE you KnoW AcT lIKE you dIdn’T SEE THEM
- 20. the EVOLUTION OF scumbag steve
- 23. loSES bET “WE nEvEr SHooK HAndS bro”
- 25. 3x scumbagsteve WonT SlEEp WITH you unTIl you HAvE A GIrlfrIEnd
- 26. 3x scumbagsteve AT A funErAl rEMEMbErS funnIEST JoKE you EvEr HEArd
- 27. pASSES lAWS To prEvEnT IllEGAl doWnloAdInG And pIrAcy doWnloAdS All your prIvATE convErSATIonS And fIlES
- 29. 355.994
- 30. 8.282 10.04129.965 scumbag stacy scumbag godscumbag brain 4.550 scumbag White house 355.994 scumbag steve
- 31. lATE To WorK boSS WAS EvEn lATEr
- 33. I dId SEE your TExT MESSAGE I WAS Too lAzy To TExT you bAcK
- 34. SpIll drInK on floor TIME WIll clEAn IT up
- 35. loG on To fAcEbooK dElETE MoM froM frIEndS
- 36. STudIES All nIGHT for ExAM ovErSlEEpS
- 37. lIKE A bAnd bEforE THEy GoT bIG doSn’T Go on AbouT IT
- 38. I WAS looKInG THrouGH your TExT EArlIEr WHo’S MoM?
- 39. puT A dry ToWEl InTo THE dryEr cloTHES dry fASTEr
- 40. MEMES ArE noT JuST funny pIcTurES IT’S A WAy for younG pEoplE To coMMunIcATE
- 42. WHAT If I Told you on fAcEbooK EvEry MEME IS A rEpoST
- 43. Human centipede spoerg til 4chan WWW MEMETIC
- 44. 11,6 10.4 5.6 4.7 1.3 0.1% wHERE MEMES ARE BORN MEMETIC
- 45. 2011 2012 2013 Unique visitors in millions 35 400 731 MEMETIC
- 46. 2011 2012 2013 views in billions 2 37 56 MEMETIC
- 48. 85% 65% Do you know what a meme is? 15-25 25-35 JA MEMETIC
- 50. 97% 95% Now, do you know what a meme is? 15-25 25-35 JA MEMETIC
- 51. 37% 24% 36% 44% 17% 21% 0% 6% 10% 3% 0% 2% WHATDOYOUTHINKOFMEMES? 15-25 25-35 9-10 7-8 5-6 3-4 1-2 0 MEMETIC
- 53. HOW TO USE MEMES IN advertising
- 55. styling MEMETIC
- 56. If you ArE TAlKInG To A younG AudIEncE you SHould SpEAK THEIr lAnGuAGE
- 59. SCAPING MEMETIC
- 60. 71,000,000
- 64. VS
- 65. 2,000,000,000
- 71. JACKING MEMETIC
- 82. overly attached I WAS looKInG THrouGH your TExT EArlIEr WHo’S MoM?
- 83. computer eks.
- 85. I WISH My fAMIly WASn’T So rIcH THEn MAybE I could HAvE A poor pErSonS WorK ETHIc lIKE you
- 87. 4,886,471
- 88. TIMING & EFFORT
- 89. March 2014 April 2014 INTEREST OVER TIME “OScARSELFIE”
- 90. jAN ‘11 jUL ‘11 jAN ‘12 jAN ‘13 jAN ‘14jUL ‘12 jUL ‘13 INTEREST OVER TIME “FIRST WORLD PROBLEMS”
- 91. Effort Time Where you wanna be MEMETIC
- 92. Effort Time Oscar selfie First world problems MEMETIC
- 93. CONCLUSION
- 94. Grab the attentionof young people 2 There is a new form of communication 1 3 memevertising is a shortcut to viral hits
- 96. KNOW YOUR MEME!