This slide deck walks you through the process of optimizing Pinterest boards to rank in Google. There is also a "nerd test" along the way.

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3. Presentation
Board?
OUR

4. KEEP TRACK OF YOUR
SCORE FOR PRIZES OF
INDESCRIBABLE VALUE!
NERD IMAGES GAME

5. WHY
pinterest?

6. WHAT IS?

7. Pinterest Is: A Search Engine
Horizontal SERP Results
Gift Registry For Life
A Place To Keep Your Bucket List
A Wish Book
A Social Network
Pictures
An Internet Marketing ToolA:

8. WHO
USES

9. Women in the US
between 25 and 45
A group that controls
85% of consumer
purchasing!A:

11. PINTERESTAND REFERRALS

12. PINTEREST GENERATES MORE
REFERRAL TRAFFIC TO
WEBSITES THAN ANY OTHER
SOCIAL MEDIA SITE.

13. Time Spent On

14. Pinterest users spend
more time on the site
than both Facebook and
Twitter.
!
Pinterest is second only
to Youtube for time
spent on a social site.

15. AND SALES

16. 10%Customers are 10% more likely to
make a purchase if they are referred
to the product through Pinterest.

17. START YOUR
JOURNEY
WITH

18. PINTEREST
ACTION PLANUnderstand Your Business
Pinterest Findability

19. Step-up your Pinterest
account with high-value
keyword phrases in the
board titles.
!

20. Fill out profile with
keyword-rich
content.
!

21. Pick Pinterest
content for the
coming year.
!

22. Use high-impact
visuals and quotes.
!

23. Install Pinterest plugins & pin often.
Use Pinterest tools for fast uploads.
Supercharge your pins with tools.
!

24. Use Pinterest mobile
apps for live pins.

25. GETTING GEEKY:Setting Up Your Account

26. BUSINESS &
PERSONAL
PROFILES

27. Creating Boards & Pins
GETTING
TECHIE:

28. OPENING A
BUSINESS
ACCOUNT

29. Enter Your
Information

30. PINTEREST
TOUR:
BOARDS

31. PINTEREST
TOUR: PINS

32. PINTEREST
IS A SEARCH
ENGINE

33. GETTING
STRATEGIC
WITH

34. CASE
STUDY

35. USING
To Drive Traffic
PINTEREST

36. Create interesting and
valuable blog content.
Pin your blog posts to
your boards.
Include a link to your
blog post in the
description.
Include a call to action
in the description.

37. CONSIDER A
CONTEST

38. INTEGRATINGPinterest

39. Include “Pin It” share buttons on
your website.
Include your Pinterest account on
your website & marketing material.
Share your pins & boards on other
social platforms (ex. Facebook,
Twitter).
!

41. PROMOTE
With Rich Pins
PRODUCTS

42. Rich pins require a little
technical savvy, but they are a
great choice for retail.
Categories include movies,
products & recipes.
Less tech-savvy alternative are
priced product pins.
!

43. For Search

45. STEP TWO:Execute a plan of attack

46. Create Keyword Rich Content for Your Pinterest
Boards.
Optimize Board content with action driving
descriptions, pin, titles and links in boards.
Create Boards by Category.
Don’t be to Self Promotional .
Have a “business” personality .
Case Studies, Client Profiles and Fun Boards
Encouraged.
Wide Variety of Pinterest Boards.

47. DID YOU KEEP TRACK OF
ALL THE IMAGES IN THE
PRESENTATION?
LET’S SEE HOW YOU SCORE!
IMAGES GAME

49. DR. WHO

50. GLENN GARY GLENN ROSS

51. THE HOBBIT

52. THE OFFICE

53. SNAKE PLISSKEN

54. CHUCK NORRIS

55. TERMINATOR

56. KIM KARDASHIAN

57. ROAD WARRIOR

58. MYTH BUSTERS

59. VIN DIESEL

60. BREAKING BAD

61. RAIDERS OF THE LOST ARK

62. Findability
Self-Study

63. © Findability Group 2010
63with Heather Lutze
KEYS TO KEYWORDS
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