Suche senden
Hochladen
PremiosSM #45 - SAP LATINOAMÉRICA - Estrategia de Content Marketing
•
Als PPTX, PDF herunterladen
•
1 gefällt mir
•
685 views
Interlat
Folgen
Technologie
Business
Melden
Teilen
Melden
Teilen
1 von 11
Jetzt herunterladen
Empfohlen
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
SAP Customer Experience
Content Marketing Automation
Content Marketing Automation
introtodigital
Building A Content Machine To Support Demand Gen
Building A Content Machine To Support Demand Gen
G3 Communications
Dgr lls16 vidyard-final_deck
Dgr lls16 vidyard-final_deck
G3 Communications
Top best practices for your business - Erna Kuc and Lisa Diamant
Top best practices for your business - Erna Kuc and Lisa Diamant
blue2purple
IDFA Hot Takes
IDFA Hot Takes
Tinuiti
The new agencies ecosystem - Laurence Baeten
The new agencies ecosystem - Laurence Baeten
blue2purple
What's Next Digital - June 2016
What's Next Digital - June 2016
blue2purple
Empfohlen
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
Going Beyond Digital Disruption: harnessing the power of 'Design Thinking'
SAP Customer Experience
Content Marketing Automation
Content Marketing Automation
introtodigital
Building A Content Machine To Support Demand Gen
Building A Content Machine To Support Demand Gen
G3 Communications
Dgr lls16 vidyard-final_deck
Dgr lls16 vidyard-final_deck
G3 Communications
Top best practices for your business - Erna Kuc and Lisa Diamant
Top best practices for your business - Erna Kuc and Lisa Diamant
blue2purple
IDFA Hot Takes
IDFA Hot Takes
Tinuiti
The new agencies ecosystem - Laurence Baeten
The new agencies ecosystem - Laurence Baeten
blue2purple
What's Next Digital - June 2016
What's Next Digital - June 2016
blue2purple
International marketing : Increase your reach and conversion
International marketing : Increase your reach and conversion
Smart Insights
Corporate Presentation
Corporate Presentation
Abhilash Mishra
Eloqua SnapApp PBS webinar 4 23-2013
Eloqua SnapApp PBS webinar 4 23-2013
SnapApp
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?
SAP Customer Experience
Managing Reputation as a standalone
Managing Reputation as a standalone
Paul Writer
The Importance of a Data-Driven Dynamic Creative Strategy
The Importance of a Data-Driven Dynamic Creative Strategy
In Marketing We Trust
2017 Planning: Using Attention-Based Marketing to Boost Conversion
2017 Planning: Using Attention-Based Marketing to Boost Conversion
Marketo
Intuit Quickbooks Social Media Insights
Intuit Quickbooks Social Media Insights
RP Digital
2021 Industrial Marketing Planning Kit | GlobalSpec
2021 Industrial Marketing Planning Kit | GlobalSpec
ChristianJHaight
Build a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics Auditing
Tinuiti
Content Strategy for Marketing Success
Content Strategy for Marketing Success
Paul Writer
Customer Experience by Cirque du Soleil
Customer Experience by Cirque du Soleil
Paul Writer
Top tips for driving leads and optimising conversions in 2020
Top tips for driving leads and optimising conversions in 2020
Smart Insights
TFM Martech giants panel - Technology for Marketing visuals
TFM Martech giants panel - Technology for Marketing visuals
Smart Insights
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
blue2purple
How to Win at Shoppable Media by Unlocking the Power of Your Product Feed
How to Win at Shoppable Media by Unlocking the Power of Your Product Feed
Tinuiti
Client Case Study: Using First-Party Data for Paid Media Campaigns
Client Case Study: Using First-Party Data for Paid Media Campaigns
Tinuiti
Leveraging Media Mix Modeling to Drive Performance Marketing Results
Leveraging Media Mix Modeling to Drive Performance Marketing Results
Tinuiti
Digital Marketing Plan Template Smart Insights
Digital Marketing Plan Template Smart Insights
Jasonmiller484
SAP Solution Overview - Cloud for Social Engagement
SAP Solution Overview - Cloud for Social Engagement
Sundae Solutions Co., Ltd.
Embedded Analytics in CRM and Marketing
Embedded Analytics in CRM and Marketing
Pentaho
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
SlideTeam
Weitere ähnliche Inhalte
Was ist angesagt?
International marketing : Increase your reach and conversion
International marketing : Increase your reach and conversion
Smart Insights
Corporate Presentation
Corporate Presentation
Abhilash Mishra
Eloqua SnapApp PBS webinar 4 23-2013
Eloqua SnapApp PBS webinar 4 23-2013
SnapApp
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?
SAP Customer Experience
Managing Reputation as a standalone
Managing Reputation as a standalone
Paul Writer
The Importance of a Data-Driven Dynamic Creative Strategy
The Importance of a Data-Driven Dynamic Creative Strategy
In Marketing We Trust
2017 Planning: Using Attention-Based Marketing to Boost Conversion
2017 Planning: Using Attention-Based Marketing to Boost Conversion
Marketo
Intuit Quickbooks Social Media Insights
Intuit Quickbooks Social Media Insights
RP Digital
2021 Industrial Marketing Planning Kit | GlobalSpec
2021 Industrial Marketing Planning Kit | GlobalSpec
ChristianJHaight
Build a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics Auditing
Tinuiti
Content Strategy for Marketing Success
Content Strategy for Marketing Success
Paul Writer
Customer Experience by Cirque du Soleil
Customer Experience by Cirque du Soleil
Paul Writer
Top tips for driving leads and optimising conversions in 2020
Top tips for driving leads and optimising conversions in 2020
Smart Insights
TFM Martech giants panel - Technology for Marketing visuals
TFM Martech giants panel - Technology for Marketing visuals
Smart Insights
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
blue2purple
How to Win at Shoppable Media by Unlocking the Power of Your Product Feed
How to Win at Shoppable Media by Unlocking the Power of Your Product Feed
Tinuiti
Client Case Study: Using First-Party Data for Paid Media Campaigns
Client Case Study: Using First-Party Data for Paid Media Campaigns
Tinuiti
Leveraging Media Mix Modeling to Drive Performance Marketing Results
Leveraging Media Mix Modeling to Drive Performance Marketing Results
Tinuiti
Digital Marketing Plan Template Smart Insights
Digital Marketing Plan Template Smart Insights
Jasonmiller484
Was ist angesagt?
(19)
International marketing : Increase your reach and conversion
International marketing : Increase your reach and conversion
Corporate Presentation
Corporate Presentation
Eloqua SnapApp PBS webinar 4 23-2013
Eloqua SnapApp PBS webinar 4 23-2013
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?
Sales, Marketing and Artificial intelligence: Science Fiction or Reality?
Managing Reputation as a standalone
Managing Reputation as a standalone
The Importance of a Data-Driven Dynamic Creative Strategy
The Importance of a Data-Driven Dynamic Creative Strategy
2017 Planning: Using Attention-Based Marketing to Boost Conversion
2017 Planning: Using Attention-Based Marketing to Boost Conversion
Intuit Quickbooks Social Media Insights
Intuit Quickbooks Social Media Insights
2021 Industrial Marketing Planning Kit | GlobalSpec
2021 Industrial Marketing Planning Kit | GlobalSpec
Build a Foundation for Data Integrity with Analytics Auditing
Build a Foundation for Data Integrity with Analytics Auditing
Content Strategy for Marketing Success
Content Strategy for Marketing Success
Customer Experience by Cirque du Soleil
Customer Experience by Cirque du Soleil
Top tips for driving leads and optimising conversions in 2020
Top tips for driving leads and optimising conversions in 2020
TFM Martech giants panel - Technology for Marketing visuals
TFM Martech giants panel - Technology for Marketing visuals
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
Marketing Automation Summit - Ici Paris XL - Brussels September 2014
How to Win at Shoppable Media by Unlocking the Power of Your Product Feed
How to Win at Shoppable Media by Unlocking the Power of Your Product Feed
Client Case Study: Using First-Party Data for Paid Media Campaigns
Client Case Study: Using First-Party Data for Paid Media Campaigns
Leveraging Media Mix Modeling to Drive Performance Marketing Results
Leveraging Media Mix Modeling to Drive Performance Marketing Results
Digital Marketing Plan Template Smart Insights
Digital Marketing Plan Template Smart Insights
Ähnlich wie PremiosSM #45 - SAP LATINOAMÉRICA - Estrategia de Content Marketing
SAP Solution Overview - Cloud for Social Engagement
SAP Solution Overview - Cloud for Social Engagement
Sundae Solutions Co., Ltd.
Embedded Analytics in CRM and Marketing
Embedded Analytics in CRM and Marketing
Pentaho
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
SlideTeam
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
JK Tech
Marketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation Slides
SlideTeam
Big Data en Retail
Big Data en Retail
SAP Latinoamérica
Lithium-Reach-and-Response
Lithium-Reach-and-Response
Neel Davda
AllFamous Digital Company Profile
AllFamous Digital Company Profile
Pauline Pangan
Global Accts Brochure
Global Accts Brochure
Pete Giraldi
The customer engagement and the growth of ROI, a story of actionable digital ...
The customer engagement and the growth of ROI, a story of actionable digital ...
Chorally
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use Cases
TechSoup
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
SlideTeam
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Marketing United
Business case voor een digitale werkplek
Business case voor een digitale werkplek
Avanade Nederland
Proposal For Automating Marketing Activities PowerPoint Presentation Slides
Proposal For Automating Marketing Activities PowerPoint Presentation Slides
SlideTeam
Boosting Personalization In SaaS Using Machine Learning
Boosting Personalization In SaaS Using Machine Learning
Glorium Tech
Content development behind the strategy
Content development behind the strategy
Tier 1 Writing
Driving Sales Performance in the Digital Economy with Intelligent Applications
Driving Sales Performance in the Digital Economy with Intelligent Applications
Training Industry Conference & Expo
Customer Success for Ad Tech
Customer Success for Ad Tech
Gainsight
Boosting Personalization In SaaS Using Machine Learning.pdf
Boosting Personalization In SaaS Using Machine Learning.pdf
Reza Rahimi
Ähnlich wie PremiosSM #45 - SAP LATINOAMÉRICA - Estrategia de Content Marketing
(20)
SAP Solution Overview - Cloud for Social Engagement
SAP Solution Overview - Cloud for Social Engagement
Embedded Analytics in CRM and Marketing
Embedded Analytics in CRM and Marketing
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...
Marketing Strategy Proposal PowerPoint Presentation Slides
Marketing Strategy Proposal PowerPoint Presentation Slides
Big Data en Retail
Big Data en Retail
Lithium-Reach-and-Response
Lithium-Reach-and-Response
AllFamous Digital Company Profile
AllFamous Digital Company Profile
Global Accts Brochure
Global Accts Brochure
The customer engagement and the growth of ROI, a story of actionable digital ...
The customer engagement and the growth of ROI, a story of actionable digital ...
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Ana Villegas, Dell - Using Data, Technology and Creativity to Break Through T...
Business case voor een digitale werkplek
Business case voor een digitale werkplek
Proposal For Automating Marketing Activities PowerPoint Presentation Slides
Proposal For Automating Marketing Activities PowerPoint Presentation Slides
Boosting Personalization In SaaS Using Machine Learning
Boosting Personalization In SaaS Using Machine Learning
Content development behind the strategy
Content development behind the strategy
Driving Sales Performance in the Digital Economy with Intelligent Applications
Driving Sales Performance in the Digital Economy with Intelligent Applications
Customer Success for Ad Tech
Customer Success for Ad Tech
Boosting Personalization In SaaS Using Machine Learning.pdf
Boosting Personalization In SaaS Using Machine Learning.pdf
Mehr von Interlat
GANADORES 10mos. Premios #LatamDigital 2023 by Interlat - Junio 23.pdf
GANADORES 10mos. Premios #LatamDigital 2023 by Interlat - Junio 23.pdf
Interlat
Finalistas 10mos. Premios #LatamDigital 2023 by Interlat - Abril 14 2023.pdf
Finalistas 10mos. Premios #LatamDigital 2023 by Interlat - Abril 14 2023.pdf
Interlat
Finalistas 10mos. Premios #LatamDigital 2023 by Interlat - Abril 14 2023
Finalistas 10mos. Premios #LatamDigital 2023 by Interlat - Abril 14 2023
Interlat
_#WebinarInterlat Quieres ser el #1 de Latinoamérica.pptx
_#WebinarInterlat Quieres ser el #1 de Latinoamérica.pptx
Interlat
¡Conoce nuestros 9 Pilares de los Premios #LatamDigital 2023 by Interlat
¡Conoce nuestros 9 Pilares de los Premios #LatamDigital 2023 by Interlat
Interlat
Palm Secure Innovación en Seguridad Digital con Fujitsu
Palm Secure Innovación en Seguridad Digital con Fujitsu
Interlat
#WebinarInterlat Por qué y cómo Postularse a_ Premios #Latamdigital2023.pdf
#WebinarInterlat Por qué y cómo Postularse a_ Premios #Latamdigital2023.pdf
Interlat
Automation Marketing: Guía para generar conversiones en piloto automático con...
Automation Marketing: Guía para generar conversiones en piloto automático con...
Interlat
Interlat - Servicio Generación Demanda Soluciones SaaS Enero 2023.pdf
Interlat - Servicio Generación Demanda Soluciones SaaS Enero 2023.pdf
Interlat
Inteligencia Artificial en las estrategias de Marketing con Iterable
Inteligencia Artificial en las estrategias de Marketing con Iterable
Interlat
10 tips que mejorarán tu Experiencia en Zoom
10 tips que mejorarán tu Experiencia en Zoom
Interlat
Presentación noche de gala 9nos. premios #LatamDigital 2021 by Interlat
Presentación noche de gala 9nos. premios #LatamDigital 2021 by Interlat
Interlat
Estos son los finalistas de los 9nos. Premios #LatamDigital 2021
Estos son los finalistas de los 9nos. Premios #LatamDigital 2021
Interlat
Estudio Digital sobre las Acciones de Social Media en la región latinoaméricana
Estudio Digital sobre las Acciones de Social Media en la región latinoaméricana
Interlat
Comunicado de Prensa de los Estudios Digitales de Interlat
Comunicado de Prensa de los Estudios Digitales de Interlat
Interlat
Comunicado de Prensa de los 9nos. premios #LatamDigital 2021
Comunicado de Prensa de los 9nos. premios #LatamDigital 2021
Interlat
Caso Éxito: ¿Cómo la Corporación Autónoma Regional del Magdalena fortaleció s...
Caso Éxito: ¿Cómo la Corporación Autónoma Regional del Magdalena fortaleció s...
Interlat
Comunicado de prensa: Estudio sobre la Trascendencia del Marketing Digital en...
Comunicado de prensa: Estudio sobre la Trascendencia del Marketing Digital en...
Interlat
Estudio Digital La Trascendencia del Marketing Digital en Empresas de Latinoa...
Estudio Digital La Trascendencia del Marketing Digital en Empresas de Latinoa...
Interlat
Ebook: La Actualidad del Comercio Electrónico en Organizaciones de Latinoamérica
Ebook: La Actualidad del Comercio Electrónico en Organizaciones de Latinoamérica
Interlat
Mehr von Interlat
(20)
GANADORES 10mos. Premios #LatamDigital 2023 by Interlat - Junio 23.pdf
GANADORES 10mos. Premios #LatamDigital 2023 by Interlat - Junio 23.pdf
Finalistas 10mos. Premios #LatamDigital 2023 by Interlat - Abril 14 2023.pdf
Finalistas 10mos. Premios #LatamDigital 2023 by Interlat - Abril 14 2023.pdf
Finalistas 10mos. Premios #LatamDigital 2023 by Interlat - Abril 14 2023
Finalistas 10mos. Premios #LatamDigital 2023 by Interlat - Abril 14 2023
_#WebinarInterlat Quieres ser el #1 de Latinoamérica.pptx
_#WebinarInterlat Quieres ser el #1 de Latinoamérica.pptx
¡Conoce nuestros 9 Pilares de los Premios #LatamDigital 2023 by Interlat
¡Conoce nuestros 9 Pilares de los Premios #LatamDigital 2023 by Interlat
Palm Secure Innovación en Seguridad Digital con Fujitsu
Palm Secure Innovación en Seguridad Digital con Fujitsu
#WebinarInterlat Por qué y cómo Postularse a_ Premios #Latamdigital2023.pdf
#WebinarInterlat Por qué y cómo Postularse a_ Premios #Latamdigital2023.pdf
Automation Marketing: Guía para generar conversiones en piloto automático con...
Automation Marketing: Guía para generar conversiones en piloto automático con...
Interlat - Servicio Generación Demanda Soluciones SaaS Enero 2023.pdf
Interlat - Servicio Generación Demanda Soluciones SaaS Enero 2023.pdf
Inteligencia Artificial en las estrategias de Marketing con Iterable
Inteligencia Artificial en las estrategias de Marketing con Iterable
10 tips que mejorarán tu Experiencia en Zoom
10 tips que mejorarán tu Experiencia en Zoom
Presentación noche de gala 9nos. premios #LatamDigital 2021 by Interlat
Presentación noche de gala 9nos. premios #LatamDigital 2021 by Interlat
Estos son los finalistas de los 9nos. Premios #LatamDigital 2021
Estos son los finalistas de los 9nos. Premios #LatamDigital 2021
Estudio Digital sobre las Acciones de Social Media en la región latinoaméricana
Estudio Digital sobre las Acciones de Social Media en la región latinoaméricana
Comunicado de Prensa de los Estudios Digitales de Interlat
Comunicado de Prensa de los Estudios Digitales de Interlat
Comunicado de Prensa de los 9nos. premios #LatamDigital 2021
Comunicado de Prensa de los 9nos. premios #LatamDigital 2021
Caso Éxito: ¿Cómo la Corporación Autónoma Regional del Magdalena fortaleció s...
Caso Éxito: ¿Cómo la Corporación Autónoma Regional del Magdalena fortaleció s...
Comunicado de prensa: Estudio sobre la Trascendencia del Marketing Digital en...
Comunicado de prensa: Estudio sobre la Trascendencia del Marketing Digital en...
Estudio Digital La Trascendencia del Marketing Digital en Empresas de Latinoa...
Estudio Digital La Trascendencia del Marketing Digital en Empresas de Latinoa...
Ebook: La Actualidad del Comercio Electrónico en Organizaciones de Latinoamérica
Ebook: La Actualidad del Comercio Electrónico en Organizaciones de Latinoamérica
Kürzlich hochgeladen
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
Delhi Call girls
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
Maria Levchenko
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
hans926745
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
Sinan KOZAK
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
Malak Abu Hammad
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Delhi Call girls
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptx
LBM Solutions
How to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
naman860154
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Katpro Technologies
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
2toLead Limited
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
Mark Billinghurst
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
Scott Keck-Warren
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Safe Software
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
ThousandEyes
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
Radu Cotescu
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
naman860154
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
Neo4j
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
HampshireHUG
Kürzlich hochgeladen
(20)
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
Key Features Of Token Development (1).pptx
Key Features Of Token Development (1).pptx
How to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
PremiosSM #45 - SAP LATINOAMÉRICA - Estrategia de Content Marketing
1.
Social Media &
Content Marketing Strategy SAP Latin America, October 2013
2.
Starting Point -
2012 • < 10K followers • 10 – 15 accounts, only 2 regularly updated • No content strategy • No centralized governance • No clear strategy on community management • Understanding of Social Media as another push channel • Lack of awareness of potential benefits of Social Media @Adriel_S © 2013 SAP AG. All rights reserved. Internal 2
3.
Our Strategy Social media Marketing Growth Discover Align
Objectives Create, launch and maintain social media channels. Achieve a critical mass. how can SAP help you do what you do, better. Engagement Explore Relevant and engaging content to position SAP as a thought leader and foster the conversation how SAP solutions can help solve your business problems. Evolution Listen, analyze, and adapt based on community feedback. © 2013 SAP AG. All rights reserved. Evaluate whether SAP is the right fit to help your business run better. Internal 3
4.
Content Marketing at
the core Content Strategy & Advocacy Orchestrate the conversation Registration / gating strategy Training, education, enablement Social Media Marketing Agency management Internal communities (SAP Community Network) External communities social places where customers “hang out” Content Monitoring & Insights Shift from helping the field sell to helping people buy Sentiment analysis How’s content being consumed? Inform content development © 2013 SAP AG. All rights reserved. Internal 4
5.
What Content? 90% Content Does not
include a specific promotion, offer, call to action, or registration requirement 65% SAP; 35% non-SAP Theme of the week Timely & Relevant Engaging, Interactive Videos, Infographics 10% Offers “Think like a publisher, not like a marketer” – David Meerman Scott, Best-Selling Author & Speaker Includes a specific call to action. Highly valuable 3rd Party Offers Large Events (SAPPHIRE, SAP Forum) Highly strategic events / webinars © 2013 SAP AG. All rights reserved. Internal 5
6.
Planning Content was
key Our content calendar provides guidance for the development of posts and aligns teams to find the right information to share in social channels Month Week Primary Topic Month Week Primary topic SEPTEMBER 27 Aug-2 SEPT Customer Experience: Main topic of the week is around how we help companies deliver the best customer experience in an era in which customers are empowered and connected like never before. The proliferation of new digital channels and big data are creating unique challenges and opportunities to deliver on your brand promise. Secondary Topic Comments Secondary topics • CRM and Social CRM: Know the difference. • Customer Engagement: Make every interaction count 80% percent of companies rate customer experience as a top strategic objective. Whether your customers use the web, call center, or social media channels to interact with you, you need to deliver a seamless, consistent experience across all channels. •Customer Insights: Drawing valuable insights from internal and external data helps everyone in the marketing chain to make more effective and intelligent decisions. • Quotation of the Day (2, related to "customer experience") • Think Again campaign messages (5, related to "customer experience") • EVENTS: o SAP Forum Guatemala (Aug 28 and 29) Onsite tweeting coverage; pre-event promotion in Facebook and Twitter o Onsite coverage of Don Peppers tour “Customer Experience” (BsAs: Aug 29 and Sao Paulo: Aug 30) o SAP Mobile Forum Brazil: amplification of content in Brazilian channels Comments • Link to customer videos (Spanish, in playlist Nuestros Clientes) • Link to Mobile event videos from Brazilian channels (strong focus on Brazilian channels amplifying the event’s content, including photo album) • Link to video Customer Experience in Spanish and Portuguese • Links to blog posts and to third patry relevant content 3-9 SEPT • RDS: easy to deploy and integrated solutions that include preconfigured software, implementation services, content, and end-user enablement. Quickly address specific business needs in any industry or line of business for companies of all sizes. • Mobile: business anytime, anywhere • In-Memory analytics: big data, mobile analytics • Think Again campaign messages (5, related to velocity, big data, mobile, analytics) • Quotation of the Day (2, related to "velocity") • New Sections: Opportunities, Good Idea, Daily Tips, etc. (3, related to primary topic) • EVENTS o Don Peppers tour Customer Experience in México (Aug 6). Onsite coverage via Twitter, with engagement of local team, agency to retweet. o SAP Services Forum Mexico (Sept 12) promotion via Twitter (@SAPMexicoyCA starts Sept 3, and during this week we position RDS as main topic) Friday 7, we geotarget to Mexican followers in Facebook invitation to this event. o SAP Forum Santo Domingo (DR), we begin promoting the event this week, Facebook posts geo-targeting Dominican and Puerto Rican followers (2 or 3) and tweets in @SAPLatinAmerica (link to microsite) • Link to customer videos (Spanish, in playlist Nuestros Clientes) • Link to video (Spanish): Soluciones de Implementación rápida (RDS) • Link to video (Spanish) Analíticas Móviles, decisiones inteligentes • Link to video (Spanish) interview with Mark Crofton about mobile • Link to video (Portuguese) O que significa RDS para minha empresa • Links to blog posts and to third patry relevant content 10-16 SEPT © 2013 SAP AG. All rights reserved. Fast time to value: SAP enables customers to accelerate their business with a complete set of options, from mobile solutions, to in-memory analytics, to Rapid Deployment solutions. Sales Warriors: Clients’ time is precious, and you need to give them valuable information and personalized service throughout the buying cycle. Every interaction counts. Customers today are taking control of the conversation and • Customer Data (analytics): The sheer quantity of data is exploding – both inside and outside your enterprise. Modern tools and processes allow your sales team to quickly glean insights from valuable customer data. • Sales Ecosystem (integrated apps): Today’s salespeople must position an ever-expanding • Link to customer videos (Spanish, in playlist Nuestros Clientes) • Link to video (Spanish): SAP Information Interchange OnDemand Internal 6
7.
Defined a Social
Ecosystem • Chose channels that our audience uses for business purposes • Established an SEO strategy to support our web site ranking using the signals from social media channels • Blogging was key for our content strategy • Recruited Social Media Ambassadors to share content, extend reach and create original content • Created engaging content and adapted for each channel © 2013 SAP AG. All rights reserved. Internal 7
8.
Great content generated
great interactions 1 Replies 10 ReTweets 10,464 Reach 4 Favorites 35 Likes 2,279 people saw post 11 Comments 14 Shares 3 Retweets 22,652 Reach 1 Favorite 110 Likes 17 Shares 10 ReTweets 81 Clicks © 2013 SAP AG. All rights reserved. Internal 8
9.
To achieve interactions
we built interactive experiences Total Visits: 9,559 - Unique Visitors: 6,639 (1,44 visits per user) Total Engagements: 4,059 (42,46% of the visits) Avg. Visit Duration: 00:01:26 Total users that interact: 879 (13% of total unique visitors). © 2013 SAP AG. All rights reserved. • Total Visits: 1,618 • Total interactions: 857 (54% of visitors) • Avg. visit duration: 04:03 min Internal 9
10.
Established Governance and
enforced policies Facebook Pages Audience Increase Engagement Candidate for Best Practice How actively is account being managed? Engagement Twitter Accounts Watch List! 30 day improvement / action plan or account is closed © 2013 SAP AG. All rights reserved. Increase Audience Is audience for your topic maxed out? Internal 10
11.
The Results -
2013 • > 150K followers across a defined set of official channels • 17% interaction / engagement rate. • Explosive growth compared to competitors in region • 190K visits to SAP Innovation Blog. 10% of visitors share content. • > 3K registrations to events and demand generation campaigns • Opportunities > $300K identified • Exporter of best practices to the rest of SAP: SAP Latinoamerica ranks* 3rd among all SAP Facebook accounts (77). SAP Brasil ranks 5th. @SAPlatinamerica ranks 6th among all SAP Twitter Accounts (202) *Rank is calculated based on audience size, engagement and growth © 2013 SAP AG. All rights reserved. Internal 11
Jetzt herunterladen