Interflora España apoya todas las iniciativas que tienen que ver con el negocio justo.
Aparte de la intermediación, Interflora tiene una división de servicios a floristas llamada Central de Servicios que entre otros productos específicos para profesionales, vende rosa de Ecuador. Nuestro proveedor es un consorcio llamado Ecuadorian Spirit que ya vende rosa en Alemania desde hace 4 años y en EEUU con el sello FLP (Flower Label Program) y FLOR Ecuador, que son incluso más exigentes que el @sellofairtrade, respecto a las condiciones laborales y ambientales de las fincas. (presentación en Ingles).
Más información sobre FLOR Ecuador en Más información sobre el sello FLOR Ecuador en http://www.florecuador.org
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Interflora España Sello FLOR Ecuador
1.
2. FlorEcuador® -
Social Environmental Certificate
• FlorEcuador is the Social-Environmental program that
®
determines standards for the certification of fresh cut flower
and foliage production systems in Ecuador.
• Year 2005
– First inspection: October 27 – 2005
• Expoflores determined that all its associates have to implement
and comply FlorEcuador standards to maintain its membership.
3. FlorEcuador® -
Why having our own certification program?
• Low coverage of other certifications. International
certification programs have 50 certified farms (the most).
FlorEcuador® is already being complied by 117 farms and
78 more farms in progress, total 195 farms.
• Less cost. (Certification fee + inspection) for certification
and logo use fees + audits. (FlorEcuador® certification cost
is in most cases 50% or less of the cost of any certification)
• Local law and regulations. Other certifications do not
consider national laws and regulations for social and
environmental issues.
4. FlorEcuador® -
Primary objectives
• Minimize the environmental
impact caused by the
floriculture activity in Ecuador.
• Guarantee welfare of
floriculture workers.
• Reduce the use of pesticides
and other inputs & resources
used such as fertilizers, fuel,
electricity, water, and others.
• Ecofas
7. FlorEcuador® - Certification Process
Expoflores Inspection (pre-
certification inspection)
Qualification
between 85% and
100% NO
YES
Certification with SGS or
BV
FlorEcuador
9. FlorEcuador® - Impact
132 fincas miembros
FlorEcuador.
98 fincas certificadas.
34 fincas que cumplen la
normativa.
47 fincas en proceso de
cumplimiento de la
normativa
22.
22.970 empelados.
empelados.
1.926 hectáreas
11. Benchmarking FlorEcuador® with other
certifications
FlorEcuador IMPROVEMENTS:
BENCHMARKING /COMPARISON PHASE
2009 2010
• Standard
• Checklist
• General Regulation
• Logo use regulation
En el año 2009 Expoflores condujo un proyecto
de comparación de estándares de FlorEcuador
con otras 6 certificaciones internacionales.
13. FlorEcuador®
FlorEcuador® marketing y comunicación
FlorEcuador general
guidelines poster.
“El Comercio” (local newspaper)
article of FlorEcuador.
Giant sign for the farms. Helps workers, community
and other stakeholders to recognize a certified farm.