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Cross Cultural Marriages Project
1. Cross Cultural Marriages Project:
“The Cross-Cultural Lattice”
POSSIBLE NAMES:
CROSS CULTURAL MARRIAGE WORKOUT
CROSS CULTURAL RIPPLE
CROSS CULTURAL WAVE
"TREASURES OF CROSS-CULTURAL TAPESTRY”
“TREASURES OF INTER-CULTURAL TAPESTRY”
“CROSS-CULTURAL TREASURES”
“LATTICE OF CROSS-CULTURAL TREASURES”
“LATTICE OF CROSS-CULTURAL MARRIAGES”
2. Time Line
June 1 or June 8
August 10 or August 17
October 5 or October 12
Times
Friday: 7:30 – 9:30 pm
Saturday: 9:30 – 4:30 pm (45 min - 1 hour Lunch)
3. Things to do
Develop Goal
Develop a Business Plan
Guerilla Marketing
Select Topics
Identify Scriptures
Identify resources, articles, statistics,
videos
Develop curriculum
Develop workbook
Develop Assignments
Get ministry partner
Follow-up with Pastor Barry
15 minutes per night, at dinner
Thursday night we can go longer
Videos to view
Glossary of Terms
http://www.centerforsocialmedia.or
g/fair-use/related-
materials/codes/code-best-
practices-fair-use-online-video
Select Domain Name
Build Website
Meet with Marketing (July 12)
Meet with Couples, Portia and Dave
and Clarence and Angie
Meet with SCORE
Next steps:
Wednesday – content research
Send Domain Name to Friends to Review
Select Domain Name
4. Possible Choices for Logo
Scrabble Board (check this out with Score mentor) with the words
“Cross Cultural Marriages – Man/Woman”
2 Doves with multi- colored ribbon
http://www.freelogoservices.com/step2/page/16
5. Topics
1. Cultural Role Clarification
2. Communication Tempo
3. Cultural Affirming
4. Expressions of Love/Affection
5. How to Play
6. Faith Based Risk-taking
7. Hidden Prejudices
8. Clever Cultural Tips
6. Glossary of Terms
Anti-miscegenation laws
Interracial
Inter-cultural
Cross cultural
“intermarriage” and “marrying out” refer to marriages between a Hispanic and a
non-Hispanic (interethnic) or marriages between non-Hispanic spouses who come
from the following different racial groups (interracial): white, black, Asian,
American Indian, mixed race or some other race.
7. Glossary of Terms cont.
“Intra-marriage” and “marrying in” refer to marriages between spouses of
the same race or ethnicity.
“Asian” includes native Hawaiians and other Pacific Islanders.
“American Indian” includes Alaska Natives.
The terms “black” and “African American” are used interchangeably in this
Pew report.
All references in Pew report to whites, blacks, and Asians refer to the non-
Hispanic portions of those groups. Hispanics are of any race.
8. Cultural Role Clarification
How are the husband and wife roles
defined
Biblical perspective
Genesis
A role or a social role is a set of
connected behaviors, rights and
obligations as conceptualized by
actors in a social situation. It is an
expected or free or continuously
changing behavior and may have a
given individual social status or
social position. It is vital to both
functionalist and interactionist
understandings of society. Social role
posits the following about social
behavior:
Roles designed by God
Adam – without a helper suitable for him – required deep
sleep; opening of his flesh; removing a rib; close up the
flesh at that place
Husband role – Genesis 2:24-25 (leave father and mother
and cleave to his wife and they become one flesh
Eve – helper suitable for Adam; fashioned into a woman
from the rib which was taken from man; brought to the
man
bone of my bone and flesh of my flesh
(possessive/relationship/connection)
Both roles: naked and not ashamed
http://encyclopedia.thefreedictionary.com/role
Accessed July 5, 2013
10. Communication Tempo –
(Like the notes on a page or in a song)
Cross Cultural Communication
High Context vs. Low Context
Word pictures
Emotional context
Passive Aggressive
Scripture Examples:
11. Cultural Affirming – can make or
break the relationship
Internal to the marriage
External to the marriage
Scripture Examples
Moses & Zipporah
Ruth & Boaz
Sampson and his wives
Literary Examples
12. Questions
What happens when faith energizes the dynamics of a cross-cultural
relationship which God is putting together?
13. Videos to View
http://www.youtube.com/watch?v=HC1yVP19Omk – The Good and Bad of
Cross Cultural Marriages Part 1
New Zealand couple (Samoan and Palangi)
Bad Marriage: Proven Advice For Couples in Bad Marriages
http://www.youtube.com/watch?v=nHNyhEYFKLA
Intercultural Marriages and The Benefits. Pt. 1
http://www.youtube.com/watch?v=ZMnswZkXhpo
*Cross Cultural Marriage http://www.youtube.com/watch?v=cdW9IENkEwA
*Intercultural Marriage (part 1) http://www.youtube.com/watch?v=LzAwlCSCo7s
Do You Want A Cross Cultural Marriage?
http://www.youtube.com/watch?v=6Kx0Jh5uohE
14. Videos
A Study on Interracial Relationships
http://www.youtube.com/watch?v=utK-R9CyOko
Cross Cultural Marriage-1/1
http://www.youtube.com/watch?v=xpDvsLaREYQ
Expressing Wonders of Cross Cultural Relationships, Novel, Indeed,
Cheryl! http://www.youtube.com/watch?v=HPZA5gvZEtA
Guess Who’s Coming to Dinner (old & new version)
Guess Who (Bernie Mac) – Must buy DVD
Lakeview Terrace – Must buy DVD
Gentleman’s Agreement - Netflix
To Sir with Love: http://www.youtube.com/watch?v=chjwNrbarH8
Our Family Wedding (Forest Whitaker) Netflix DVD
The Family that Preys (Tyler Perry), Netflix DVD
17. Homework we have to do
Review God’s Word in a different way
View of the videos & take notes
Review the Pew Research
Get the statistics for WA, OR, AK, places in the south
Check out counselor in New Jersey
18. Tools to Use
1. Dialogue (rename this one)
2. Acrostic (words that express the love you have for your spouse)
3. Making your own culture
4. Parenting through love and limits
5. Production of Cultural Video
19. Module 1
Introductions
Name Tags
Presenters/Speakers/Facilitators
Overview
Introductory Video-Cartoon Youtube
Goal
Purpose Why we are here
I Lesson
Homework
23. Module 5– Creating Our Culture
Three Components to Preserve
Blended Cultural Aspects
Three Components to Respect/Honor
Video Development
Presentations
24. Examples of CC Marriages in the
Bible
Jesus and the Church Ephesians 5:23 -33, Revelation 19:7-9; 21:9 - 26
Moses and Zipporah: Exodus 2:20 – 22, 18:2-5
Joseph and Asenath: Genesis 41:45
Salmon and Rahab: Matthew 1: 5
Ruth and Boaz : Ruth chapters 3-4
Esther and King Ahasuerus: Esther 2: 15 - 20
Solomon and the Shulammite: Song of Solomon 1:2 - 6
Eunice and Timothy’s dad (NT): 2Tim. 1:5; Acts 16: 1-3
25. Issues of Interest
(abbreviated version w/reference)
Transparency, sharing one’s history
Conflict resolution
Healthy boundaries
Challenging cultural expectations, stereotypes and prejudices
Building a framework for both healthy marriages and church culture
Fostering humility
Fostering the possibility of integrating the best elements of each culture
Promoting communication around the important issues of marriage
*from Cross-Cultural Marriage Mentoring, by Harold H. Arnold Jr., on
http://www.focusonthefamily.com/marriage/marriage_challenges/marria
ge_in_the_melting_pot/cross_cultural_marriage_mentoring.aspx, accessed
on May 1, 2013.
26. Notes
Transparency, sharing ones history
Conflict resolution
Healthy boundaries
Challenging cultural expectations, stereotypes and prejudices within and
outside of marriage.
Building a framework for both healthy marriages and church culture – one that
promotes the diversity of ideas and experiences as important to understanding
Christ's kingdom.
Fostering humility as each realizes that “right and wrong” are cultural artifacts
rather than absolute standards
Fostering the possibility of integrating the best elements of each culture, rather
than experiencing differences as deficits
Promoting communication around the important issues of marriage over being
frustrated with unmet assumptions.
27. Data Tables
Reference: http://www.census.gov/population/www/socdemo/interrace.html accessed May 1, 2013
Contact: Racial Statistics Branch, U.S. Census Bureau, 301-763-2402.
2010 Census Shows Multiple-Race Population Grew Faster Than Single-
Race Population
http://www.census.gov/newsroom/releases/archives/race/cb12-182.html,
accessed May 1, 2013
Four groups were the largest multiple-race combinations, each
exceeding 1 million people in size, white and black (1.8 million), white
and “some other race” (1.7 million), white and Asian (1.6 million) and
white and American Indian and Alaska Native (1.4 million).
Since 2000, two multiple-race groups exhibited the most significant
changes — the white and black population, which grew more than 1
million and increased by 134 percent; and the white and Asian
population, which grew by about 750,000 and increased by 87 percent.
28. https://www.childwelfare.gov/pubs/factsheets/foster.pdf#page=8&view=Race and Ethnicity
Trends. From FY 2001 to FY 2011, the percentages of White
and Black children exiting foster care decreased, while the
percentages of Hispanic children and children of other races/
multiracial increased (see Exhibit 8).
Exhibit 8: Race and Ethnicity of Children Exiting Foster Care
FY 2001 and FY 2011
10%
20%
26%
44%
9%
15%
30%
45%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
29. Multiracial American Population Grew Faster Than
Single-Race Segment In 2010 Census
http://www.huffingtonpost.com/2012/09/27/multiracial-americans-2010-census_n_1919070.html
A February 2012 Pew Research report that used Census data
showed the number of intermarriages has more than doubled since
1980, from 6.7 percent of new marriages then to 15 percent in 2010.
It credited growing public acceptance of mixed-race relationships
as one reason for the rise.
Jeffrey Passel, a senior demographer at the Pew Hispanic Center,
noted that while overall mixed-race growth was 32 percent, the
increase for adults was 22 percent while the increase for those
under age 18 was 46 percent. "That highlights what's going on," he
said. "With the prevalence of mixed-race couples, we’re getting
faster growth among kids, and these children have multiple
identities."
30. Summary of Impact of Race on Life, Liberty, and the Pursuit of
Happiness
http://www.huffingtonpost.com/2012/09/27/multiracial-americans-
2010-census_n_1919070.html
http://bigthink.com/search?utf8=%E2%9C%93&q=melissa+harris+prin
ceton
http://bigthink.com/users/melissaharrislacewell
31. Roles
Overcoming Role Confusion and Boundary Threats
By following a three-step process, couples from differing ethnic backgrounds can overcome the marital stressors
resulting from the conflicting cultural assumptions they bring to the marriage.
by Dr. Harold L. Arnold, Jr.
http://www.focusonthefamily.com/marriage/marriage_challenges/marriage_in_the_melting_pot/overcoming_role_confusion_and_boundary_threats.aspx
Articles that clarify roles:
Marital Dissolution among Interracial Couples, Yuanting Zhang, Jennifer Van Hook and Velma McBride Murry, Journal of Marriage and Family, Vol. 71, No. 1 (Feb., 2009), pp. 95-107, dsPublished by:
National Council on Family Relations, DOI: 10.2307/40262861
’’But Will It Last?’’: Marital Instability Among Interracial and Same-Race Couples,* Jenifer L. Bratter Rosalind B. King**
Marital and Family Therapy with Racially/Culturally Intermarried Stepfamilies: Issues and Guidelines Marital and Family Therapy with Racially/Culturally Intermarried Stepfamilies: Issues
and Guidelines , David A. Baptiste, Jr. Family Relations, Vol. 33, No. 3, Remarriage and Stepparenting (Jul., 1984), pp. 373-380
Biblical Resources:
Naomi and Ruth, Boaz; Ruth 2:1-12; 3:1-6, 10-17, 18
Tamar understood the implications of the marriage rule; Judah did also, but refused to accept the responsibility for it
Role confusion when Abraham moved outside the role of Sarah’s husband to Hagar’s husband – when a clear role was co-opted for role that would justify selfishness, and justified by
adopting a culture where that role was accepted; Abraham brought that role into the family; although it may not have ever left since his family of origin, when Sarah was born of a different
mother than he was –did Abraham’s mother die, or did Terah have a divorce, or did Terah have two wives?
Role acceptance for the sake of establishing peaceful access to the rightful use of property - Abraham and Ephron in the purchase of a field
Moses and Zipporah – at first where Moses was accepted for having protected the women when the other shepherds came to water their sheep, but later, where Zipporah understood the
implications of non-circumcision, better than Moses.
Uriah and Bathsheba – where Bathsheba understood the cultural expectations but Uriah may not have, or may have had a code of ethics that surpassed the current Israelite culture
33. Marketing
Who are the people – customers
What will we say/do to influence them to participate
Where are they
Product - is delivery of information
Indirect means – internet
Direct audience (face to face audience) limitations and size of business and dictates
the kind of marketing
Videos
DVDs
Book
Publish articles
Start with local audience and develop proofs
Of concepts/need
Start a parallel business
Variables of each type of business
Market place – Continental US
34. Start – What do we want the
business to do for us (for profit)
Think about the objectives
This is what I expect as a short run goal (pick a time period (2 yrs – 3 years)
After 3 years, this business should be netting $20,000/month, and our day jobs should
not be needed
Giving up time, resources, etc
In order for the business to do this then the business needs to be this big---
Now what does the business need to look like in order to produce this much success
At the end of 3 years this business must be able to pay us in order for us to go full
time with this business
35. Funnel – customer acquisition
Phase 1
Awareness
Consideration – people have heard of
us and our message and have not
rejected and thinking about being a
customer
Those who become customers
Phase 2
Convert the customers into advocates
– they recommend and influence and
help build more awareness to get to a
wider audience
36. Using 3 years
Variable Cost (Product Cost how
much does the seminar cost to put
on) Rent space, food, packets,)
5000
Fixed Cost (rent, office space) 36
(2 desk at Bullit bldg)(months down
the road
Computer, Travel, Data plans, Cell
phones, Printing cost, (3000)
Gross profit target
4400
Bottom Line how much you want to
make
10,000 month - 120000
37. Need for supplemental Revenue
and reuse the content
Indirect Marketing (can’t see immediate response, more pressure)
E-book
Profit Margin is greater
Create videos on server
Streaming based seminar online (make a video)
Make a DVD
Live Webinar on the internet for subscribers
Direct Marketing (powerful communication)
Know how many people we need (face to face)
If we need 1000 people we can find them in Seattle
With only about
38. One time fee for the next 12 months
Set of videos
Including at no charge
Shooting and edit
Is there enough of a need to have a high enough economic value
Consider a training piece and get chose as an approved training.
Balance on research business implementation
Speed to market
Find something to take to market as quickly as possible
david@peakseat.com
39. Dealing with competitors
Collaboration
Advantages
Disadvantages
They are larger and they can gobble u up
40. Market Research
Secondary research means using published information such as
industry profiles, trade journals, newspapers, magazines, census
data, and demographic profiles
Primary research means gathering your own data
41. Economics
What is the total size of your market?
STATE
PCT
INTERRACIAL
WHITE/HISP WHITE/BLACK WHITE/ASIAN OTHER MIXED TOTAL
Washington 21.2% 5.9 4.5 1.9 8.8 139,471
WA
couples
29,568 8,229 6,276 2,650 12,273
Current demand in target
market?_We don’t know_____
42. What are the current
trends?____________________
http://www.pewsocialtrends.org/files/2012/02/SDT-
Intermarriage-II.pdf Accessed July 11, 2013
43. Economics cont..
Growth potential and opportunity for a business of your size?
Interracial marriage in the USA reached an all-time high in 2010: 8.4% of
all marriages, compared with 3.2% in 1980, finds a Pew Research Center
study
44. What barriers to entry ?
Barriers:
1. Consumer acceptance and
brand recognition
2. Hi gh marketing costs
3. Unique technology and patents
(interracial films/videos)
4. High production costs
5. We are not known
6. Not recently published
7. Limited Customer Base
How to overcome barriers:
1. Need logo, brochure/flyer
2. Charge a fee/ our own
contributions
3. Write for permissions
4. Charge fees, produce it ourselves
and work with friends
5. Use marketing w brochures/ meet
people on walks/guerilla
6. Publish something- short article on
the web – publish our own book
and sell it
7. Make a list of all interracial
couples we know with contact
emails and email them about
what we are doing
45. How could the following affect
your company?
1. Change in technology
2. Change in government regulations
3. Change in the economy
4. Change in your industry
5. Change in cultural preference
1. Use technology as a resource or it could bypass us
and we would not be able to reach our customers,
people may only want instruction online instead of
face-to -face
2. Copyright restrictions, higher taxes, gay marriage
could be a deterrent
3. Could help as people are willing to pay for this
workshop
4. This industry fluctuates since it is not essential in
order to keep living or get married
5. Increasing divorce rate; 8.8% or mixed marriages of
different ethnicities could present more challenges
than we can learn about and help
46. What is Our Business Product Design
Description: 8-10 hour workshop on
Cross Cultural relationships and
marriages between men and
women
Benefits:
Build on basic principles of
marriage
Learn your cultural tapestry:
- Cultural Role Clarification
- Communications Tempo
- Cultural Affirming
- Hidden Prejudices
- Clever cultural tips
Explore and Develop faith based
risk-taking
Other Good things:
Produce your own cultural video
Electronic Media w/resources
Certificate of Affirmation
Certifications/permits required to
deliver service?
Permission to show copyrighted
videos, materials, photographs
Experience/Skill:
IRC Married almost 20 years
Co- researchers 10+ years
Ministering in multi-cultural settings
Cross-cultural family members
Doctorates in our fields
47. Who Would be Our Customers
Age Range: Young Couples ages 20 – 35
Average age of wife 31.5 years
Difference in age of H-W 2.8 years
Working Professionals
white/Asian have significantly higher median
combined annual earnings ($70,952)
College Educated
21% College educated4
Those who live in West & South
35.1% in West and 36% in South
Relatives of CC Couples-
22% of Americans say they have a relative of
mixed race marriage1-
Churches
Build the body of Christ
Help pastors to minister to their cc
couples
Military
Help prevent divorce in CC couples
Counseling Centers
Build on the work they provide with
cross cultural families
58 % Both H-W first time marriages
Christian Dating Services
Resource for dating services
Consumers? Business?
48. Where would your customers go to
buy your product or service?
Locations
1. Maplewood Presbyterian Church
2. Camp Patterson on Silver Lake
3. The Dumas Center, Federal Way
4. Library in Bothell, Lynnwood, or …
5. Hotel
6. Other churches
7. Mt. Olivet
8. Dynamic Christian Living Fellowship
9. Christian Faith Center
10. Canon Beach Conference Center
11. Black Lake Conference Center,
Washington
Websites , POS, Customer Service
Our own website
49. Besides Your customers, Who else
benefits if successful and why?
Cross cultural couples at church
Christian Faith Center
Lynnwood Presbyterian
Mt Olivet
Korean Nest Mission
Other churches
Other Intercultural Couples
Pastors of Cross Cultural Families
Unmarried interracial couples
Couples with children who are interracially
married
Children of cross cultural parents
Parents of cross-cultural couples
(married /single)
Grandparents of mixed race
grandchildren
Social service agencies
Justice department
Wedding Planners
Singles (their friends)
Neighborhood/community
50. How will handle the promotion of
your business
Cable Access Television
Flyers on College Campus
UW
Seattle Pacific University
Seattle University
Seattle Central Community
College
Target Advertising on FaceBook
Gmail
Christian Mingle
Our own Blog
Get recommendations from
churches
Recommendations from Pastors
Recommendations from other
couples
Radio commercials
Video on our website
Someone else website to advertise
for us
51. List of People we will get input from on the
design, name, logo and bounce our ideas
1. Angie and Clarence
2. Portia and Dave
3. Fatima
4. Antoinette
5. Tanya and Ray
6. Nicole Hunt
7. Carol Aquino
8. Leona Lynn
9. Deborah Sawyer
10. Denise and Michael
11. Michael and Sedonia
12. Raymond and Yesenia
54. Risk Analysis: What 3-5 things could happen that would
make it difficult for your business to succeed?
55. What 3-5 things could happen that
would make it difficult for your
business to succeed?
What can you do to prevent,
mitigate or eliminate these
difficulties?
Health/Medical / injuries 6 hr min sleep, Reduce sugars and
fats, 5 x wk stretches and light
aerobic
Property challenges (house/s) Sell house, communicate goals,
boundaries, and take time for wise
decisions
Financial needs increase
Family needs
Unexpected travel
Job changes/unemployment
Lack of focus
Doubt
Lack of Follow-through to get a
board
56. Part 3 – Simple and Basic Financials
Sales Projections &
Revenues Costs Profit or Loss
57. “
”
Part 4 – You are now ready to
write your business plan
HTTP://WWW.SCORE.ORG/RESOURCES/BUSINESS-PLAN-STARTUP-PDF
Link to Download
Business Plan Template
58. Notes & References
1. http://www.pewsocialtrends.org/files/2010/10/Interracial.pdf
Guess Who’s Coming to Dinner, March 14, 2006
2. http://www.pewsocialtrends.org/2012/02/16/the-rise-of-
intermarriage/ The Rise of Intermarriage, February 16, 2012
3.
4. http://www.pewsocialtrends.org/2012/02/16/the-rise-of-
intermarriage/3/#chapter-2-characteristics-of-intermarried-newlyweds
Table Comparing Newly weds 2008-2010
59. Statistics
24% of all black male newlyweds in 2010 married outside their race2
white/Asian newlyweds of 2008 through 2010 have significantly
higher median combined annual earnings ($70,952) than do any
other pairing
Among Hispanics and blacks, newlyweds who married whites tend
to have higher educational attainment than do those who married
within their own racial or ethnic group.
60. Other research findings on interracial couples
“The Supreme Court case of Loving v. Commonwealth of Virginia in 1967 officially banned
anti-miscegenation across the country, citing a violation of civil rights. Although the legal
ramifications of engaging in an interracial relationship have diminished, couples continue to
face stressors that are likely to impact the couple’s relationship, and may leave interracial
couples at greater risk of relationship violence than their monoracial counterparts (Fusco,
2010).”
Reference: Fusco, R. A. (2010). Intimate partner violence in interracial couples: A comparison to white
and ethnic minority monoracial couples. Journal of Interpersonal Violence, 25, 10, 1785-1800.
Reference: Intimate Partner Violence in Interracial Couples: A Comparison to White and Ethnic
Minority Monoracial Couples J Interpers Violence October 2010 25: 1785-1800, first published on
December 4, 2009
“Contrary to our first hypothesis, however, we found that the levels of IPV[intimate partner violence]
among interracial couples were not higher than among monoracial black couples. Our findings
showed that interracial couples and monoracial black couples reported similar levels of IPV, both of
which were higher than monoracial white couples.” p.15
In Family Relations (in press): Intimate Partner Violence in Interracial and Monoracial Couples,
by Brittny A. Martin, Ming Cui, Koji Ueno, Frank D. Fincham, The Florida State University
http://www.fincham.info/papers/fr-martin.pdf Accessed July 13, 2013, 3:55 pm
61. Challenges:
(explore these with interracial couples)
lack of support from family
and friends,
difference in communication
racial discrimination,
unemployment,
lack of advancement
opportunities
Challenges of interracial couples: Challenges of minority couples:
“Such challenges may act as stressors and lead to higher levels of violence”
(Caetano et al., 2005).
Caetano, R., Ramisett-Mikler, S., & Field, C. A. (2005). Unidirectional and bidirectional intimate partner violence
among white, black, and hispanic couples in the united states. Violence and Victims, 20, 4, 393-403