Caspar Strandbygaard is founder and CEO of Multiverse, whose games are sold throughout the world in both Europe, North America and countries such as Brazil and Russia.

1. Kogama - Going Global
Growing Games 14

2. Me...
● Caspar Strandbygaard
● CEO, co-founder, programmer, data analyst
● Multiverse ApS is my 2nd start-up
● Previous: programmer, executive, middle-management,
musician, sound engineer

3. Multiverse ApS and Kogama
● Multiverse ApS est 2011 - funded by
CAPNOVA
● Kogama is a platform for user-generated
games
● ...and a multi-player game-maker tool
● Taget demographics: 8-14 y.o., 75% male

4. Kogama - DIY launch
● Silent launch after 1 year of development
● Bought 10k users (~70 cent per user)
● Approx 50% stayed
● High k-factor brought in lots of new players
● (k-factor dropping when volume grows!)

5. Kogama - launch in Brazil
● Met with Click Jogos at GamesCom 2012
● Launched in BR May 2013 (10 months later)
● Great experience - lot’s of fun
● 2 month test to see how users reacted…

6. Kogama - Global Deal
● BR case made Spil Games aware that we
existed
● Spil Games and Click Jogos became
partners Dec 2013
● World-wide (except Asia) distrbution deal
● 50/50 rev-share

7. Kogama - Global Launch
● First Russia and Poland...test countries
● After initial hick-ups, 2-3 countries per week
● Marketed in approx 20 countries
● Mini-games added 10+ countries
● Virality (youtube!) added 10+ more countries

8. Kogama - Current Status
● >1 mill games published by users
● Top-1 game played >6 mill times
● 6 mill page-views per day
● 150k hours played per day
● ~250k unique daily visitors
● ~3m unique monthly visitors
● Localized to 16 languages so far

9. Kogama - Top-10 Countires
1. Brazil
2. Poland
3. Russia
4. US
5. Argentina
6. France
7. Mexico
8. Peru
9. Ukraine
10.Turkey

10. Challenges...
● Each news-post should be translated
● Tutorial videos in English = lot’s of support tickets
● Bank holidays and vacations not the same
● Each new feature must be translated = longer release
cycle
● Multi-lingual user-base requires multi-lingual team!
● Prices adjusted per country (McDonalds index)
● Ad revenue vary A LOT per country
● CVR vary per country