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INTERACTION WP1/WP2
Information and communication
                     systems
           Users and motives of use

     Virpi Britschgi, Merja Penttinen, VTT
Summary:
    1. Information and communication systems
          1. Navigation system
          2. Mobile phone
    2. Users of information and communication
    systems
            - Age
            - Gender
            - Country
    3. Motives of information and communication
    systems use
    4. Examples of usage of information and
    communication systems and usage of two systems
    together
26/11/12                                             2
Users of information and
      Age                  communication systems
           Age groups          NS            MP
                              N, (%)        N, (%)

              <26          1120 (18%)     653 (18%)
             26-45         3486 (56%)    2214 (61%)
             46-65         1432 (23%)     690 (19%)
              >65           187 (3%)       73 (2%)
            Total (N)         6225          3630


 The ‘middle aged’ group (26–45 years old) was the largest group in the
 sample and dominated also in the usage of NS and MP.


26/11/12                                                                  3
Users of information and
                         communication systems
           Gender

              Gender          NS            MP
                             N, (%)        N, (%)

              Female       3461 (55%)   1832 (50%)

               Male        2832 (45%)   1826 (50%)

             Total (N)        6293         3658



     Female respondents used Navigation System more than men. There
     was no difference between genders in the use of Mobile Phone.


26/11/12                                                              4
Users of information and
 Country
                               communication systems
                      Country              NS             MP
                                          N, (%)         N, (%)
                      Australia        450, (62%)     283, (39%)
                       Austria         659, (90%)     483, (66%)
                  Czech Republic       736, (93%)     411, (52%)
                      Finland          711, (85%)     695, (83%)
                       France          1094, (93%)    530, (45%)
                    Netherlands        751, (97%)     255, (33%)
                      Portugal         918, (89%)     732, (71%)
                       Spain           712, (90%)     332, (42%)
                        UK             761, (93%)     245, (30%)
                      Total (N)        6842, (88%)    3988, (52%)
           The usage of NS was highest in Netherlands and lowest in Australia.
26/11/12   The usage of MP was highest in Finland and lowest in UK.         5
Users of Navigation System
               Portable      Navigation
               device        function in                Length
                N, (%)      Mobile Phone    In build    of use
                               N, (%)         N, %      (years)
Australia     558, (77%)      73, (10%)    94, (13%)      2.4
Austria       556, (76%)      66, (9%)     110, (15%)     3
Czech
Republic      593, (75%)     142, (18%)     55, (7%)      2.7
Finland       603, (72%)     167, (20%)     67, (8%)      2.7
France        965, (82%)      71, (6%)     153, (13%)     2.6
Netherlands   658, (85%)      39, (5%)     77, (10%)      3.6
Portugal      681, (66%)     206, (20%)    144, (14%)     3
Spain         506, (64%)     127, (16%)    150, (19%)     3.1
UK            654, (80%)      57, (7%)     106, (13%)     2.8
Total         5758, (75%)    998, (13%)    921, (13%)     2.8
26/11/12                                                        6
Users of Mobile Phone
                                      Makes a   Reads       Sends
                           Answers      call     SMS         SMS
                Users        while     while     while       while
                N, (%)      driving   driving   driving     driving
Australia     112, (39%)   29, (26%) 19,(17%) 11, (10%)     8, (7%)
Austria       319, (66%) 115, (36%) 89,(28%)    22, (7%)   13, (4%)
Czech
Republic      215, (52%) 67, (31%) 41,(19%) 24, (11%) 19, (9%)
                                     236,
Finland       576, (83%) 322, (56%) (41%) 138, (24%) 64, (11%)
France        240, (45%)   67, (28%) 43,(18%) 41, (17%)    26, (11%)
Netherlands    84, (33%) 28, (33%) 23,(27%) 11, (13%) 8, (10%)
                                     157,
Portugal      522, (71%) 230, (44%) (30%) 141, (27%) 89, (17%)
Spain         142, (42%)   50, (35%) 30,(21%)   13, (9%)    9, (6%)
UK             74, (30%)  16, (21%) 12,(16%) 9, (12%)  7, (10%)
                                      539,
26/11/12                                                               7
Total         2074, (52%) 767, (37%) (26%) 331, (16%) 207, (10%)
Users of Mobile Phone: hands-free
• Two-thirds (66%) of the Mobile Phone
  users had a hands-free system:
     – 18% used hands-free kit including a speaker
       and microphone,
     – 17% used a wired ear-piece, and
     – 16% used a wireless Bluetooth ear-piece.
• About half of the respondents reported
  that they use the hands free system for
  all or almost all of their calls
26/11/12                                         8
Motives of Navigation System usage
• NS is most useful when driving in an
  unfamiliar environment or when lost,
  driving at night, long trips, city roads
• NS takes away the stress of finding the
  destination




26/11/12                                     9
Motives of mobile phone usage

    • Emergency situations, efficient use of
      time, to get route information, to inform
      about changes in schedule
    • 70% reported to avoid using the phone
      when:
       • In a complex situation such as
         merging, turning or when in an
         unfamiliar environment
    • 40% reported favouring the use in an
      familiar environment or on highways
26/11/12                                          10
Examples of usage of information and
            communication systems
• “I use NS always to check the route to
  unfamiliar destinations, but also to find out
  whether my everyday routes could be changed
  to faster and better ones.” (Man, 42)
• “I like the system very much, it is
  multifunctional: guidance, speed limit
  information, warns about traffic jams and
  accidents etc.” (Man, 38)
• “I often phone while driving if I have to inform
  about changes in my schedule.” (Woman, 40)
26/11/12                                         11
Examples of usage of two systems
                                   together
• “I use the navigation system to check the
  speed limit. Then I switch the cruise control on
  and select the speed a little bit above the limit.”
  (Man, 23)
• “The navigation system warns about the speed
  monitoring cameras, so I can adjust the speed
  with the cruise control.” (Woman, 43)
• “I switch the cruise control on if I need to
  concentrate on a phone call.” (Woman, 40)

26/11/12                                           12
Thank you for your attention!

                   Questions?




26/11/12                                   13

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(6) INTERACTION Final event - Navigation system & Phone users

  • 1. INTERACTION WP1/WP2 Information and communication systems Users and motives of use Virpi Britschgi, Merja Penttinen, VTT
  • 2. Summary: 1. Information and communication systems 1. Navigation system 2. Mobile phone 2. Users of information and communication systems - Age - Gender - Country 3. Motives of information and communication systems use 4. Examples of usage of information and communication systems and usage of two systems together 26/11/12 2
  • 3. Users of information and Age communication systems Age groups NS MP N, (%) N, (%) <26 1120 (18%) 653 (18%) 26-45 3486 (56%) 2214 (61%) 46-65 1432 (23%) 690 (19%) >65 187 (3%) 73 (2%) Total (N) 6225 3630 The ‘middle aged’ group (26–45 years old) was the largest group in the sample and dominated also in the usage of NS and MP. 26/11/12 3
  • 4. Users of information and communication systems Gender Gender NS MP N, (%) N, (%) Female 3461 (55%) 1832 (50%) Male 2832 (45%) 1826 (50%) Total (N) 6293 3658 Female respondents used Navigation System more than men. There was no difference between genders in the use of Mobile Phone. 26/11/12 4
  • 5. Users of information and Country communication systems Country NS MP N, (%) N, (%) Australia 450, (62%) 283, (39%) Austria 659, (90%) 483, (66%) Czech Republic 736, (93%) 411, (52%) Finland 711, (85%) 695, (83%) France 1094, (93%) 530, (45%) Netherlands 751, (97%) 255, (33%) Portugal 918, (89%) 732, (71%) Spain 712, (90%) 332, (42%) UK 761, (93%) 245, (30%) Total (N) 6842, (88%) 3988, (52%) The usage of NS was highest in Netherlands and lowest in Australia. 26/11/12 The usage of MP was highest in Finland and lowest in UK. 5
  • 6. Users of Navigation System Portable Navigation device function in Length N, (%) Mobile Phone In build of use N, (%) N, % (years) Australia 558, (77%) 73, (10%) 94, (13%) 2.4 Austria 556, (76%) 66, (9%) 110, (15%) 3 Czech Republic 593, (75%) 142, (18%) 55, (7%) 2.7 Finland 603, (72%) 167, (20%) 67, (8%) 2.7 France 965, (82%) 71, (6%) 153, (13%) 2.6 Netherlands 658, (85%) 39, (5%) 77, (10%) 3.6 Portugal 681, (66%) 206, (20%) 144, (14%) 3 Spain 506, (64%) 127, (16%) 150, (19%) 3.1 UK 654, (80%) 57, (7%) 106, (13%) 2.8 Total 5758, (75%) 998, (13%) 921, (13%) 2.8 26/11/12 6
  • 7. Users of Mobile Phone Makes a Reads Sends Answers call SMS SMS Users while while while while N, (%) driving driving driving driving Australia 112, (39%) 29, (26%) 19,(17%) 11, (10%) 8, (7%) Austria 319, (66%) 115, (36%) 89,(28%) 22, (7%) 13, (4%) Czech Republic 215, (52%) 67, (31%) 41,(19%) 24, (11%) 19, (9%) 236, Finland 576, (83%) 322, (56%) (41%) 138, (24%) 64, (11%) France 240, (45%) 67, (28%) 43,(18%) 41, (17%) 26, (11%) Netherlands 84, (33%) 28, (33%) 23,(27%) 11, (13%) 8, (10%) 157, Portugal 522, (71%) 230, (44%) (30%) 141, (27%) 89, (17%) Spain 142, (42%) 50, (35%) 30,(21%) 13, (9%) 9, (6%) UK 74, (30%) 16, (21%) 12,(16%) 9, (12%) 7, (10%) 539, 26/11/12 7 Total 2074, (52%) 767, (37%) (26%) 331, (16%) 207, (10%)
  • 8. Users of Mobile Phone: hands-free • Two-thirds (66%) of the Mobile Phone users had a hands-free system: – 18% used hands-free kit including a speaker and microphone, – 17% used a wired ear-piece, and – 16% used a wireless Bluetooth ear-piece. • About half of the respondents reported that they use the hands free system for all or almost all of their calls 26/11/12 8
  • 9. Motives of Navigation System usage • NS is most useful when driving in an unfamiliar environment or when lost, driving at night, long trips, city roads • NS takes away the stress of finding the destination 26/11/12 9
  • 10. Motives of mobile phone usage • Emergency situations, efficient use of time, to get route information, to inform about changes in schedule • 70% reported to avoid using the phone when: • In a complex situation such as merging, turning or when in an unfamiliar environment • 40% reported favouring the use in an familiar environment or on highways 26/11/12 10
  • 11. Examples of usage of information and communication systems • “I use NS always to check the route to unfamiliar destinations, but also to find out whether my everyday routes could be changed to faster and better ones.” (Man, 42) • “I like the system very much, it is multifunctional: guidance, speed limit information, warns about traffic jams and accidents etc.” (Man, 38) • “I often phone while driving if I have to inform about changes in my schedule.” (Woman, 40) 26/11/12 11
  • 12. Examples of usage of two systems together • “I use the navigation system to check the speed limit. Then I switch the cruise control on and select the speed a little bit above the limit.” (Man, 23) • “The navigation system warns about the speed monitoring cameras, so I can adjust the speed with the cruise control.” (Woman, 43) • “I switch the cruise control on if I need to concentrate on a phone call.” (Woman, 40) 26/11/12 12
  • 13. Thank you for your attention! Questions? 26/11/12 13